Originally Posted By britmog
I'm still confused by the reference to "inefficient". Mass production and hand built are chalk and cheese to compare. ...

A classic reference for "Morgan" and "manufacturing efficiency" is the ex-submariner / ICI industrialist Sir John Harvey-Jones review of Morgan factory practices (ref Youtube). "So, you have to push the cars UPHILL to the next stage of production?" etc etc! Of course they have improved, no longer insist on using non-power-tools, roll the cars mostly downhill now, etc etc. I suspect they could well be efficient vs Russian factories; I wonder more on the comparison with other low-scale factories like McLaren, Prodrive, Ariel, etc... still a highly enjoyable factory tour though!