After all the doom and gloom of End of the road for Morgan the factory looks very healthy they have a very nice range of cars nobody hear's very much from the family from year to year and the boss seems very happy with the new investor.
Maybe but what you are looking at here is a classic case of a family business which a few generations down the line has none of the family interested in it and wanting to sell out. So in comes an outside manager who ramps up the short term profitability by jacking up prices and thus getting the best deal for the family. Sure they have retained some ownership, likely out of sentimentality. But the boss is now Italian and the company will be driven hard to get financial returns.
All sorts of possible routes from applying the Morgan label to aftershave etc to making the trad in India. Thats the route I would take as a businessman.