My Dutch isn't perfect but it seems Morgan plans to announce a car to replace the Aero 8

http://www.autovisie.nl/nieuws/nieuwsoverzicht/archief/2009/04/morgan_onthult_morgen_nie/index.xml

Showing lifecar pictures so looks like a confused article to me..
But then I am confused because my dutch is not leckker...

Mij ook.
It seems to suggest that it will be based upon the life car but hopefully our Belgian or Dutch mogtalk friends can resolve this.

posted this already in "son of aeromax is GT3..."

THEY CHANGED THEIR ARTICLE
when they realised that last week-end was Eastern and not Villa d'Este

they only "new" thing in the article is that they say the "new car" will be the "successor of the Aero8",

further more: wait till Villa d'Este,
or ask your dealer what he saw last week-end
(dealer-preview before shipping the car to Italy)

or
if we are lucky MMC presents a press-article before V-d'E

Hmmmmm all the noise has been aeromax II so i'd figure this is just a journo getting it wrong and saying aero rather than aeromax....

The rumour mill is in over-drive. For many of these journalist, copy fabricated from half-truths, guesses and conjecture is better than nothing to write about at all.

No one has long to wait now to find out the truth of the matter.

ps - it isn't news that there will be a Series 5 of the Aero 8... after all, there have been 4 others in 8-years...hardly rocket science ...still as I said, it makes content.

Now, if I could vote for news, it would be a V8 engined classic on a Aero8 / Lifecar style chassis.

(I'll have mine in 2-tone red and black, please!)

the truth: we'll like it, won't we???
I'm looking for a stupid reason to call my dealer

Reason 1 - you want a 3rd Morgan!

Job done... please post me a cheque for my consultancy fee

Well its always been said here by many of us that a lifecar chassis with a decent petrol engine would be great.. and for the long term there has to be a model line to replace the old school ladder chassis (I'm just joking before anyone goes apoplectic to defend the trad chassis....)


If simon is being cagey he is either ultra diplomatic (entirely possible as he is the personification of reasonableness on here) or something is afoot!

Why woukd the dutch know something and the blightly rumour mill be quiet though, that I don't get which is what makes me sceptical....

I'm led to believe that Morgan doesn't make any money on the 'Aero 8', in fact they loose.

So it would make sense to discontinue making it, produce a new vehicle with new costings (that provide a profit for the company)

I imagine an open top aeromax is to be anounced and I think the cost will be more expensive than not just the Aero 8 but dearer than the Aeromax too.

Naah, have it in dark orange and dark grey...

I'm in Worcester visiting a client on Thursday so will stop in at the factory and see if there is any news.

Hi dmat, the idea that morgan loose out on the aero was commonly held on the seies 1 cars, I don't know whether that was true. However I've been told that all cars since then on the aero line turn a profit. MMC is no charity so I dopubt the aero woukld be in production for 8 years at a loss!!

Everyone here agrees that there will be an aeromax II, that much is certain from the rumour mill. The question here is - is there something else as this article suggests, or is the article a classic piece of automotive journalistic hype based on a half heard conversation half a bottle of merlot and an impending copy deadline?

dmat, mr_tony has already touched upon this but I would imagine the person who told you that the Aero 8 was a loss maker, was basing that opinion on how rapidly the company would be able to recoup their R&D costs.

If you look at the Aero 8 logically, there have been three distinct phases of investment: the initial car (S1), US homologation (S2) and the development of the automatic gearbox (S4/Aeromax). Of course there has been constant investment in the car but imho on a much smaller level than at these 3 key stages.

Again imho, the Aero 8 as a loss maker was (is?) a story told by a few individuals who had an axe to grind and used their version of events to support it.

Too true.

The initial investment in the Aero 8 project must have been substantial but this would have been amortised over a period of time and certainly not the first few years of production.

Two blue wings & silver body for me

I think you've been led up the garden path.

The least profitable model in the range is the 4/4 Sport. As you go up the range, the margins improve with the AeroMax being the most profitable.

HTH

well thanks for the clarity Brian. and thats pretty much how it should look with the higher priced models carrying a greater margin.

Hey, if you are correct then the Series 4 may become the most exclusive of the Aero range, ahead of the S2 and then the Max!!!

pistonheads says [s][/s]emog says : targa

PS by our IVO:
http://www.talkmorgan.com/gallery/26/full/1326.jpg