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#28584 - 15/04/09 08:27 PM
The New Morgan 160409
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Just Getting Started
Registered: 13/01/09
Posts: 55
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2 hours away from the announcement of a new Morgan ! Any comments ? Let the debate begin !!
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#28591 - 16/04/09 07:40 AM
Re: The New Morgan 160409
[Re: Trevor]
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Talk Morgan Regular
Registered: 29/06/08
Posts: 563
Loc: County Down
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Maybe it will surprise everybody and be a 3 Wheeler
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Crimson After 8
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#28592 - 16/04/09 08:01 AM
Re: The New Morgan 160409
[Re: lightsphere]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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Hmmm I think there is too much hype and this is the much rumoured and anticipated Aeromax II - which given we've all see the pics of the race car is not technically a suprise.
Anyway, I'm excited to see it in its civvies, I'm sure it will be very beautiful, and I'll be most gutted that I'm not really in the position to even contemplate a deposit.
Fingers crossed someone on here has a deposit down already and will be posting some pics when the time comes!
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-------------- No I won't put the roof down.
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#28595 - 16/04/09 09:02 AM
Re: The New Morgan 160409
[Re: mr_tony]
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Talk Morgan Sage
Registered: 05/08/06
Posts: 6300
Loc: England
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In a correspondence with Charles Morgan today, he had this to say to me: - "the car will be at Villa d'Este next week so all our fans have not got too long to wait! I also like the new aerodynamics of the GT3 car very much but the production car is so much more elegant. Is that a bit of a giveaway?" He is very passionate about the new model (as you would expect) and I have no doubt that it will be a fitting sibling to sit along side the Aeromax. As he said, we don't have long to wait now until the public viewing.
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#28598 - 16/04/09 10:27 AM
Re: The New Morgan 160409
[Re: Simon]
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le Asbo du Bling
Talk Morgan Enthusiast
Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
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Simon,
Will we be seeing the car at Silverstone?
I'm off to get the car serviced tomorrow, have the dealers seen the latest MMC creation?
_________________________
Why have one colour when you can have them all
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#28613 - 16/04/09 08:27 PM
Re: The New Morgan 160409
[Re: another]
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Just Getting Started
Registered: 13/01/09
Posts: 55
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Hi All Car revealed today at 15:27 [to be precise] to all the dealers...response from all was WOW ! No photographs allowed but there may be some tomorrow when Princess Anne visits the factory as part of the 100 year celebrations. We will see, or wait for Villa d'Este next week and Silverstone in May. Have not heard yet of the deposit required but probably about Aeromax sums...all hear say so far. So in the best Harry Potter traditions all those interested best go to platform 9 3/4 and place your orders (just for Trevor ! Smile !)
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#28649 - 17/04/09 03:05 PM
Re: The New Morgan 160409
[Re: belfastgt3]
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Learner Plates Off!
Registered: 08/04/09
Posts: 315
Loc: Switzerland
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Well, in the welcome departement I promised to keep my sarcasm at bay, so zynicism will have to do.
How was that after the big depression? How many car makers tried to stay in business by going up and up and up? And how many were successful?
As a Swiss I'm praying that certain investors don't go bust....
Frank
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1967 4/4 1500 Comp. 1935 Super Sports Barrelback
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#28655 - 17/04/09 05:00 PM
Re: The New Morgan 160409
[Re: Bodger]
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le Asbo du Bling
Talk Morgan Enthusiast
Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
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Collected car from a service today, the details were a but scant but it would appear the new car is a convertable aeromax.
The question is will this be the Series V aero or will it be a different beast all together.
Given the aeros 600 or so sales it does suggest that its a possible aero replacement, but how will this sit if you've already got an aero on order?
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Why have one colour when you can have them all
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#28656 - 17/04/09 05:13 PM
Re: The New Morgan 160409
[Re: asbojohn]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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According to eMog the new car will be 130k and the Aero will be discontinued this year. How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced.
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#28658 - 17/04/09 05:48 PM
Re: The New Morgan 160409
[Re: Brian V]
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Shakey Bin
Talk Morgan Addict
Registered: 01/09/06
Posts: 3487
Loc: Surrey
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According to eMog the new car will be 130k and the Aero will be discontinued this year. How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced. Why would the anouncement, if correct, affect Aeromax customers? To the contrary, the new car isn't a fixed head coupe so is plenty different? The build is still at 100 (yup plus 1 for you know who  ) so exclusivity as originally claimed remains. The new car and the discontinuation of the Aero 8 actually inevitable in a way as I always thought isn't an Aeromax convertible similar to an Aero. So by ending Aero production, they have distanced the the new car (which I understand actually has a new name that is not commonly announced as yet) and created an exclusive niche. I am sure it will have many 'max' features to justify it's position. This of course leaves a big gap that may still be fulfilled?
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Cheers
BtG
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#28659 - 17/04/09 05:51 PM
Re: The New Morgan 160409
[Re: Brian V]
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L - Learner Plates On
Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
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How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced. Hi All I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built, this is a completely different vehicle. So in my book they have kept to their word. My aeromax will be kept and driven mainly in the uk so a coupe suits me. I have no doubt that the convertable will look stunning. For all you lucky aero 8 owners I predict your residual values have just increased.
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#28661 - 17/04/09 06:18 PM
Re: The New Morgan 160409
[Re: Shooter]
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Roadster Guru
Talk Morgan Expert
Registered: 11/12/08
Posts: 2665
Loc: Yorkshire
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By Boshly...... This of course leaves a big gap that may still be fulfilled? So that would be the Trad on an Aero Chassis maybe???
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DaveW Red Roadster
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#28662 - 17/04/09 06:37 PM
Re: The New Morgan 160409
[Re: DaveW]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built, That's good news, obviously my concern for existing Aeromax owners is unfounded!
Edited by Brian V (18/04/09 11:22 AM)
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#28663 - 17/04/09 07:07 PM
Re: The New Morgan 160409
[Re: dmat]
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Talk Morgan Sage
Registered: 05/08/06
Posts: 6300
Loc: England
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How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced. Hi All I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built, this is a completely different vehicle. So in my book they have kept to their word. My aeromax will be kept and driven mainly in the uk so a coupe suits me. I have no doubt that the convertable will look stunning. For all you lucky aero 8 owners I predict your residual values have just increased. dmat, I am very much in a agreement. The Aeromax is one of two FHC models offered by Morgan in 100 years of business; that in itself, is something very special. Ian, I also agree with what you said. In my humble opinion, this production run of targa topped Aeromaxs allows the company time (and resources) to develop the model between the limited run cars and the core product offering. I cannot see Morgan not offering a V8 model, therefore, call it what you will: +8, Aero 8, Super 8, I believe we will see a new V8 Morgan within the next 2-years. This is just my opinion but one that I feel makes sense when you consider the product range. As we've discussed previously, the move toward Superform bodies makes a lot of sense for Morgan, as does a common chassis. Perhaps, we are witness to the start of this process?
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#28669 - 17/04/09 09:03 PM
Re: The New Morgan 160409
[Re: Shooter]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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Agree the wheels are nice, as are the twin exit side-pipes. From the photos, I would say the Aeromax has the edge. But I have always found Aeros are difficult to judge from just photos
But certainly looks an interesting car.
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#28678 - 18/04/09 06:27 AM
Re: The New Morgan 160409
[Re: Shooter]
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Shakey Bin
Talk Morgan Addict
Registered: 01/09/06
Posts: 3487
Loc: Surrey
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It appears that there are a lot of rumours and speculation. It would also seem that people who are supposed to keep details under wraps until official launch are feeding snippets of info which may or may not be fact.
It always amazes me when people are asked to not reveal info until a certain time are not honourable enough to do so.
Of course, can't see why there need be such secrecy to begin with but I certainly wouldn't be out breaking confidences when asked not to. I totally agree Ian, especially when virtually everyone else abides by the wishes and restrictions imposed. Shame isn't it.
_________________________
Cheers
BtG
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#28683 - 18/04/09 07:14 AM
Re: The New Morgan 160409
[Re: Rufus]
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Just Getting Started
Registered: 26/06/08
Posts: 42
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cant view the pictures, what do i need to do?
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#28684 - 18/04/09 07:17 AM
Re: The New Morgan 160409
[Re: scottie]
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Goodwood Drifter
Talk Morgan Expert
Registered: 10/10/08
Posts: 2336
Loc: european union
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wait like me you get used to at morgan 
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for sale: LHD Aeromax: PM for info
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#28685 - 18/04/09 07:49 AM
Re: The New Morgan 160409
[Re: scottie]
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Talk Morgan Sage
Registered: 05/08/06
Posts: 6300
Loc: England
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cant view the pictures, what do i need to do? Scottie, the photos were shown on an e-mail discussion group. They were very poor and looked to have been taken by a mobile phone. From the start, I have respected Morgan Motor Companies wish to keep photographs and information for the product confidential until the official launch (it should be noted I have no official photographs nor unofficial ones; however, even if I had, I still would have honoured their confidence). It is my understanding that there are large motor magazines who are honouring this same wish of MMC; therefore, it is a shame to see poor quality photos ending up on the web prior to the public reveal - and the associated negative chatter.
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#28686 - 18/04/09 08:09 AM
Re: The New Morgan 160409
[Re: Simon]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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It is my understanding that so many photo's were taken on the visit of HRH (not the press day) that it was realised that keeping all photos under wraps would not be possible and therefore some "snaps" were allowed to be released.
The "negative chatter" is a bit unkind in the light of the quality of the photos.
Assuming that it was designed by Mathew Humphries, then I expect it will be stunning.
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#28688 - 18/04/09 09:50 AM
Re: The New Morgan 160409
[Re: Brian V]
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Learner Plates Off!
Registered: 27/02/09
Posts: 435
Loc: Great Britain
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I must say that I eagerly await the official photos of the convertible Aeromax. I haven't seen any of the images of the new car mentioned above. Whilst I agree wholeheartedly that it is important that the embargo on details of the new car is not broken, the snippets of information supplied are unavoidable and probably only serve to heighten interest in the product and marque as witnessed by the above discussion.
My own analysis of the situation is that the current Aero 8 must be becoming increasingly expensive for MMC to produce at a sensible cost. The raw costs of the BMW drivetrain will have escalated substantially with the changes in euro value relative to the pound. The cost of the bespoke chassis I would guess will also have increased. I doubt that the market would tolerate a substantial realignment of Aero 8 price above the latest 4% increase. Replacing the Aero 8 with a substantially more expensive version based on the Aeromax makes I would think perfect business sense. It's exactly the sort of thinking that companies like Porsche and Ferrari have adopted. Look even at what VW has done with the new Golf Mk6 and BMW with the Mini 2. The Golf and the Mini have been updated to make them cheaper to build above anything else. In fact the Golf Mk5 against a Mk6 looks like the facelifted model.
I am just about to take delivery of my new Aero 8 which will be my first Morgan - it's currently being fettled at the factory workshop. I must say that I was a bit concerned when I first read that the Aero 8 was to be replaced. However having taken all the above into account I am pretty relaxed about the change.
Robert
Edited by Rbt Aero8 (18/04/09 09:54 AM)
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Rbt Aero8
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#28690 - 18/04/09 10:08 AM
Re: The New Morgan 160409
[Re: Rbt Aero8]
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Learner Plates Off!
Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
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I must say that this car would deserve better picts in order we have an opinion, especialy the back side.
Question: where is stored the targa hard top?
H3
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H3
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#28693 - 18/04/09 11:29 AM
Re: The New Morgan 160409
[Re: Simon]
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Shakey Bin
Talk Morgan Addict
Registered: 01/09/06
Posts: 3487
Loc: Surrey
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cant view the pictures, what do i need to do? Scottie, the photos were shown on an e-mail discussion group. They were very poor and looked to have been taken by a mobile phone. From the start, I have respected Morgan Motor Companies wish to keep photographs and information for the product confidential until the official launch (it should be noted I have no official photographs nor unofficial ones; however, even if I had, I still would have honoured their confidence). It is my understanding that there are large motor magazines who are honouring this same wish of MMC; therefore, it is a shame to see poor quality photos ending up on the web prior to the public reveal - and the associated negative chatter. Of course I'm biased and think highly of Simon but irrespective of that I would still have said: Well said and glad that there is still a modicum of morality and fairness left in 'my' world.
_________________________
Cheers
BtG
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#28694 - 18/04/09 02:25 PM
Re: The New Morgan 160409
[Re: Boshly]
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Learner Plates Off!
Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
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As long as MMC allowed people with camera during the Princess Anne's New Car "defloration", they know that picts will be revealed to the public.
H3
Edited by h trois (18/04/09 02:26 PM)
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H3
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#28700 - 18/04/09 03:00 PM
Re: The New Morgan 160409
[Re: Shooter]
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Talk Morgan Regular
Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
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#28705 - 18/04/09 03:53 PM
Re: The New Morgan 160409
[Re: Aeroman]
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Goodwood Drifter
Talk Morgan Expert
Registered: 10/10/08
Posts: 2336
Loc: european union
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found pics (all the folks joining HRH had compact-camera's)I'm still glad to have a Max on order, if I had to choose for one car (and have to sell the Roadster) than I would take the AeroTarga just sad they kept the Lancia-lights, would be nice to have swapped those to differentiate a bit more top of the rear-section is a (for me) a mixture between a thea-table and a ferrari 575Superamericana (sadly not the same roof-section) don't understand why they stop with the Aero8, yes, Bmw-engine must be superexpensive with the value-drop of the pound... and a serious price-raise would be neccesary, but foreign-clients compensate that in the whole price of the car (sorry for the UK, but then again, you all bought sigarettes/... cheap in Oostende) o, don't like the wheels
Edited by 1560 (18/04/09 03:58 PM)
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for sale: LHD Aeromax: PM for info
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#28708 - 18/04/09 04:59 PM
Re: The New Morgan 160409
[Re: Shooter]
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Lord Trois-Roues
Charter Member
Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
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It appears that there are a lot of rumours and speculation. It would also seem that people who are supposed to keep details under wraps until official launch are feeding snippets of info which may or may not be fact.
It always amazes me when people are asked to not reveal info until a certain time are not honourable enough to do so.
Of course, can't see why there need be such secrecy to begin with but I certainly wouldn't be out breaking confidences when asked not to. Interesting comment as I was first told about his car last year at the Aero Club lunch in the BRDC Club. As those present know, I said that I had ordered a new car then. It has pretty well turned out as described, though there are a couple of major changes that did not make it, and these are obviously being kept for the next iteration.  I think that secrecy with new models can be necessary, when Charles revealed the 4.8L engine early it had a very adverse effect on the current Aero's sales. I had always thought that Morgan people were completely honourable and would respect the company's wishes, but you do live and learn. 
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Aeroman
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#28709 - 18/04/09 05:04 PM
Re: The New Morgan 160409
[Re: Aeroman]
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L - Learner Plates On
Registered: 30/12/08
Posts: 171
Loc: Germany
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 ... for a picture. A spain guy from Monaco bought my white Aero 8 ! He saw the car and ..... ! I have a new order for an Aero (beginning next week). Brian, shall I wait ? __________________ Oliver
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#28711 - 18/04/09 05:19 PM
Re: The New Morgan 160409
[Re: Aeroman]
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Talk Morgan Regular
Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
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I had always thought that Morgan people were completely honourable and would respect the company's wishes, but you do live and learn. Brian, how true. I wonder if the factory will learn. The problem I see is that there are many of us enthusiasts that are prepared to honour requests to keep things secret but when someone doesn't, it makes it less likely for those that can be trusted to be allowed to see or hear things ahead of official time. With this model not competing with any other I guess it won't harm sales as the £50,000 plus price differential over a series 4 puts it in a different segment of the market. Unlike the series 3 to series 4 change. Going forward, I can see serie 3 and 4 Aero's regaining lost ground, probably more so than series 1's or the somewhat interim "short run in the west-end" series 2's!  Perhaps the company's future is in continually building trads in the current production format and 1 year production runs of specials all in the £130k plus bracket. If so, that will really put the Aero in a unique position compared to if they made a series 5 and then a 6 and so on.
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#28714 - 18/04/09 06:24 PM
Re: The New Morgan 160409
[Re: Shooter]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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I think I may become persona non-grata on e-mog, that or they will not let my posts reach the forum. How many posts have you made Ian? I have seen two today.
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#28717 - 18/04/09 08:09 PM
Re: The New Morgan 160409
[Re: Aeroman]
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le Asbo du Bling
Talk Morgan Enthusiast
Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
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So does all of this mean the end of the aero.  600 or so cars over 8 years probably isn't a lot of sales, but if the aero does go it will leave a big gap in the MMC range in terms of price. I wonder where this will leave the aero owners for who £70k was a maximum spend, will they move over to a Trad or move onto another manufacturer.  I was working towards a new aero in few years but with a jump from £70 -£130k it might take a lot longer. The rumoured price does give some power to those who have said that the aero hasn't made money for MMC, personally I don't believe any company would produce a product at a loss for 8 years. It does make we wonder if we are going to see MMC become a 'boutique' car manufacturer with lots of nice designs but a new model every year or so. The downside to this is I'm not allowed to collect cars in the same way the missus collects handbags  Quick note for anyone short on storage space for an aeromax when the max2 arrives. I have storage space and its free of charge 
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Why have one colour when you can have them all
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#28722 - 18/04/09 09:53 PM
Re: The New Morgan 160409
[Re: asbojohn]
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Learner Plates Off!
Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
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Brian, yes 2 posts. I don't post there often. I have had some emails from one of the moderators so it would seem that the posts have been allowed. Apparently, it had been reported to them that I have been saying that I have been banned from the emog forum. I think someone cannot read my English very well or I never explain myself very well, one or the other. Actually it said that your messages had been banned, a subtle difference I suppose. But now that you know that your mails are getting through, hang around there sometimes, plenty of room for more than one Morgan board.
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#28726 - 19/04/09 08:38 AM
Re: The New Morgan 160409
[Re: Shooter]
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Learner Plates Off!
Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
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I notice that this new aero is LHD.
H3
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H3
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#28732 - 19/04/09 10:13 AM
Re: The New Morgan 160409
[Re: asbojohn]
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Talk Morgan Regular
Registered: 16/09/06
Posts: 519
Loc: Kent, Spain, Denmark
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I would agree that a jump of ~60K is a lot if one is considering the purchase of a second/third/fourth car. On the plus side S4s are now overtaking S2s - sorry btg 
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New joints for old!
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#28734 - 19/04/09 12:55 PM
Re: The New Morgan 160409
[Re: orthodoc]
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Shakey Bin
Talk Morgan Addict
Registered: 01/09/06
Posts: 3487
Loc: Surrey
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I would agree that a jump of ~60K is a lot if one is considering the purchase of a second/third/fourth car. On the plus side S4s are now overtaking S2s - sorry btg Come on Bill we all know what you are doing, you're just trying to talk up S4 prices 
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Cheers
BtG
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#28759 - 20/04/09 04:06 AM
Re: The New Morgan 160409
[Re: kin]
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Goodwood Drifter
Talk Morgan Expert
Registered: 10/10/08
Posts: 2336
Loc: european union
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seems like the seats have a new design, or am I wrong??
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for sale: LHD Aeromax: PM for info
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#28763 - 20/04/09 06:26 AM
Re: The New Morgan 160409
[Re: kin]
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Lord Trois-Roues
Charter Member
Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
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Very unlikely Brian, can't see the new owner would daft enough to let that beautiful dark blue Aero go... apart from me Sorry Kin, I feel your pain  I promise not to pull your leg on this topic again.  Cheers Brian
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Aeroman
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#28769 - 20/04/09 08:01 AM
Re: The New Morgan 160409
[Re: Aeroman]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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Well, I've spent the weekend totally away from cars, and come back to this fresh with a few genuine questions.
It's a lot of money, I could perhaps (and may still at some point) justify a 'max on exclusivity alone, but don't see that a 'new aero' is worth that kind of dough when it's not substantially different to my series 2. The new car certainly won't outperform the s2 significantly in terms of ride, handling or power or interior as it's still the same car running basically the same engine on the same chassis with the same dash, brakes wipers, electronics etc, just a different set of body panels from all I can tell. Hell, a quick trip to DMS for a tweak of the EMS and I'll be running 370bhp too if I want it enough!
So, from the enthusiast perspective I fear for future sales. A lot of owners like me who could stretch really hard to trade up, just wont as the value add over the current car just isn't there. If it was a serious step forward in terms of specification you could make a case, but all indications are that its really not.
However, for the company I guess this is a small concern and they would expect to lose some of us as potential customers, and as far as MMC are concerned I've never bought an Aero new anyway, so I'm not really a lost customer at all!
What I do fear for is the fact that this is a serious jump in not only price bracket, but competition. 70k puts you on Aston AMv8 and Audi A8 / Porsche 911 and Jax XKR / Maserati GT money - competition the Aero has in the past been able to hold its own against in terms of performance and handling (just) while playing the individuality card.
At 130k, the same car cannot in truth hold a candle to the competition - Lamborghini Gallardo, Porsche 911 Turbo / GT2, Ferrari California / F430 / Aston DB9 / Bentley Continental GTC are all in this price range and every one of them is superior to the Aero in every way, except in styling. Every one of them will leave an Aero for dead in a straight line and probably the corners too.
So, I guess my concern is, that at the current price point, the aero is in the same ball park as the competition, and the exclusivity and style make it a winner for some buyers.
At 130k+, the lack of ability against the competition is considerable, so you have got to be a total morgan enthusiast to justify it.
If the marketing guys have done their demographic plots and determined there is a solid market for 50 cars a year at 130k vs 100 at 70k then I'm sure the numbers add up. In the long term I think it would be a shame if there are less people like me who 'wander' into Aero ownership because the like the style and the fact that the car delivers in its class, rather than the fact that it just looks like it does and is made in Malvern.
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-------------- No I won't put the roof down.
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#28772 - 20/04/09 09:00 AM
Re: The New Morgan 160409
[Re: mr_tony]
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New to Talk Morgan
Registered: 14/09/08
Posts: 6
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As someone who plans to get an Aero Mk3 or 4 in the next few months, I have watched the announcements of the new Aero with interest. I guess, in that respect, I may be an example of the enthusiastic, new wave of Morganistas who love the heritage of the company and want to get involved.
I admit to being worried not about the new Aero itself ( as I am sure it will be beautiful ) but rather at the possible pricing policy I am hearing about.
Hearsay is suggesting that the new Aero will be well north of £100k GBP. I guess we wait for the official pricing, but that is a lot of money and sadly, it makes me think twice about Aero ownership. I can "justify" the £80k or so for a new Aero at current levels, but for me ( and many others perhaps) there is a barrier at the £100k mark.
Of course, £130k price tags did not deter Bentley Continental owners nor, come that , Aeromax purchasers. But these are very different, specific cars - the Bentley is a car that I see epitomises the credit crunch as so many of them were bought on finance with a remortgage to fund the deposit !
The Aeromax was a phenomenom - a beautiful thing that captured imaginations like no car in recent times and maybe never to be repeated.
So, the idea of a "regular Aero" costing maybe £110-130k worries me. I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...
For the sake of the good people in Malvern and the lovely dealers around the country , I hope the new Aero is a success. But if the price is at the levels suggested, I'm oot !
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#28782 - 20/04/09 11:54 AM
Re: The New Morgan 160409
[Re: Rufus]
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Talk Morgan Regular
Registered: 16/09/06
Posts: 519
Loc: Kent, Spain, Denmark
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I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...
Looks like game, set and match Btg! 
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New joints for old!
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#28803 - 20/04/09 07:43 PM
Re: The New Morgan 160409
[Re: Simon]
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le Asbo du Bling
Talk Morgan Enthusiast
Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
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As soon as I have the official snaps, I will post them. And the price list to put us all out of our misery, well me aleast. Mr Tony, Rufus so much logic in what you've said. From an MMC viewpoint I can see the logic of another 'special' seeing as the last was such a success. But this does leave a big gap in the range given the common mechanical does this mean any potential aero replacement will lack the guts of todays models? I hope not. Lets hope MMC will be launching the new car at special rates for existing owners.
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Why have one colour when you can have them all
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#28806 - 20/04/09 08:07 PM
Re: The New Morgan 160409
[Re: asbojohn]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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I'm really looking forward to seeing the pics, I'm sure that it will be a fantastic looking car and no doubt I'll want one. My reservations are purely around selling the same chassis and drivetrain for twice the price, but if the car looks goood enough i> sure there won't be a shortage of takers. It's also the case as others have pointed pout that a 30percent plus price hike makes sense given the increased cost of the components.
I shall await the official photos with a great deal of excitement!
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-------------- No I won't put the roof down.
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#28808 - 20/04/09 08:15 PM
Re: The New Morgan 160409
[Re: orthodoc]
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Shakey Bin
Talk Morgan Addict
Registered: 01/09/06
Posts: 3487
Loc: Surrey
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I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...
Looks like game, set and match Btg!  But I'll be back......
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Cheers
BtG
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#28819 - 21/04/09 08:09 AM
Re: The New Morgan 160409
[Re: Alistair]
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Learner Plates Off!
Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
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Other partial picts on the Morgan website H3
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H3
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#28821 - 21/04/09 08:37 AM
Re: The New Morgan 160409
[Re: 1560]
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Learner Plates Off!
Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
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No, this is the Princess Anne
H3
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H3
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#28828 - 21/04/09 11:05 AM
Re: The New Morgan 160409
[Re: SpeedMog]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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Hmm well it looks very nice. However from all the hullabaloo I was expecting something a bit more dramatic / contentious, or at least some changes to the front end.
Having said that the pics there are rather limited, so I'll await the full shots with anticipation.
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-------------- No I won't put the roof down.
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#28838 - 21/04/09 04:47 PM
Re: The New Morgan 160409
[Re: mr_tony]
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Lord Trois-Roues
Charter Member
Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
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It's a lot of money, I could perhaps (and may still at some point) justify a 'max on exclusivity alone, but don't see that a 'new aero' is worth that kind of dough when it's not substantially different to my series 2. The new car certainly won't outperform the s2 significantly in terms of ride, handling or power or interior as it's still the same car running basically the same engine on the same chassis with the same dash, brakes wipers, electronics etc, just a different set of body panels from all I can tell. Hell, a quick trip to DMS for a tweak of the EMS and I'll be running 370bhp too if I want it enough!
So, from the enthusiast perspective I fear for future sales. A lot of owners like me who could stretch really hard to trade up, just wont as the value add over the current car just isn't there. If it was a serious step forward in terms of specification you could make a case, but all indications are that its really not.
However, for the company I guess this is a small concern and they would expect to lose some of us as potential customers, and as far as MMC are concerned I've never bought an Aero new anyway, so I'm not really a lost customer at all!
What I do fear for is the fact that this is a serious jump in not only price bracket, but competition. 70k puts you on Aston AMv8 and Audi A8 / Porsche 911 and Jax XKR / Maserati GT money - competition the Aero has in the past been able to hold its own against in terms of performance and handling (just) while playing the individuality card.
At 130k, the same car cannot in truth hold a candle to the competition - Lamborghini Gallardo, Porsche 911 Turbo / GT2, Ferrari California / F430 / Aston DB9 / Bentley Continental GTC are all in this price range and every one of them is superior to the Aero in every way, except in styling. Every one of them will leave an Aero for dead in a straight line and probably the corners too.
So, I guess my concern is, that at the current price point, the aero is in the same ball park as the competition, and the exclusivity and style make it a winner for some buyers.
At 130k+, the lack of ability against the competition is considerable, so you have got to be a total morgan enthusiast to justify it.
If the marketing guys have done their demographic plots and determined there is a solid market for 50 cars a year at 130k vs 100 at 70k then I'm sure the numbers add up. In the long term I think it would be a shame if there are less people like me who 'wander' into Aero ownership because they like the style and the fact that the car delivers in its class, rather than the fact that it just looks like it does and is made in Malvern. An interesting post Rich with some very good points made. I think that once you get beyond basic transport, then the decisions on which car to have are not completely rational; as I well know.  I think that you also are a victim of the same irrational behaviour, having already ready owned two Aero's and I won't mention the Masser, if you don't.  Customers for Aero's are aware that they are not buying into the reliability of a now mass-produced Porsche, but it is a bit like buying a bespoke suit rather than one from M&S, both do the same job and the M&S one is probably more than suitable for purpose as a business suit, but Saville Row is still selling a limited but impressive quantity of their suits (as do Brioni and Boss) at prices that mightily impress. I think the first Aero was very much a form follows function sort of car, in the true Morgan tradition, and some of the design changes for the Series II onwards were not necessarily a huge improvement as has been said on this forum many times in the past. In many ways the Series II was the traditional horse designed by a committee, with that strabismic front-end, and the d/a treatment at the back. (Now I'm heading for the bush chased by the rest of the S2 mafia)... This was cleared up somewhat with the Series III/IV, but it was obviously only a matter of time before the company came out with a new Aero model using Matt Humphries undoubted talents.  The AeroMax, designed by Matt took the company into a different demographic and for many of the people who bought it (not me  ) the cost was a very small part of their disposable income and Morgan probably under-estimated the huge demand for such an iconic car. So that leaves us with the new Aero, which as we know has been entered for the Concorso D'Eleganza Villa D'Este and I think it is significant that Morgan has chosen this venue rather than the Geneva Motor show to launch the car. So far the price has not been fixed, though there are indicative figures, and the total quantity to be produced has not been etched in stone either, despite rumours to the contrary. Likewise, with production not expected until 2010 many aspects of the specification will change between now and then, even if the basic shape remains similar. After all it is entered in the Concept Cars and Prototypes section of the Concorso  I guess that with the move of the Aero up-market, it does leave space for an Aero chassis with a more powerful engine than the Roadster and a more trad-type body on it, but that is pure speculation on my part. For me, I have ordered an Aero Supersports (Simon made me do it  ) and consequently, I'll not be taking delivery of another Aero 8 this year. 
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Aeroman
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#28848 - 21/04/09 09:08 PM
Re: The New Morgan 160409
[Re: Shooter]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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Still looking forward to seeing the full set of pics as it seems that there is a fair bit of additional detail on the new car which isn't apparrent from the pics on the morgan site right now. The interior is different too which would explain an increase in the cost too. All this goes some way to answering some of the points I raised above so as I said, I will reserve any judgement until I have seen it in full.
Brian you are completely right when you point out these are emotional purchases driven as much by the look feel heritage and desirability of the car, rather than the raw stats. This has to be true or we would all be driving caterham r500s. Not that I wouldn't like one of those in my garage too...
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-------------- No I won't put the roof down.
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#28860 - 22/04/09 06:53 AM
Re: The New Morgan 160409
[Re: Shooter]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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thanks for sharing shooter, someone clearly getting carried away suggesting the interior is new! series 4 interior is very nice  wondering if swapping into an s4 this year is the way forward, but when you can get your hands on a vanquish s or 612 for around the same money it does rather make you think... finance seems to be the main issue, i've had initial quotes using interest rates of 10% flat. Ouch! i must look daft!
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-------------- No I won't put the roof down.
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#28870 - 22/04/09 09:41 AM
Re: The New Morgan 160409
[Re: mr_tony]
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Lord Trois-Roues
Charter Member
Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
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Hi Rich, I spoke to one of the Director's this week regarding this new Aero SS, and he was very keen to point out that the car we will see is very much a prototype and that the final spec has not been agreed as yet. This was in response to a specific query that I had on the Targa roof. Production of the new car does not commence until 2010 and I don't know for sure, but I would guess that the interior could well be changed between now and the actual production date. Time will tell. Brian
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Aeroman
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#28871 - 22/04/09 10:36 AM
Re: The New Morgan 160409
[Re: Aeroman]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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Of course - much can change between now and the production car I guess, it's a fair way off.
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-------------- No I won't put the roof down.
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#28878 - 22/04/09 11:01 AM
Re: The New Morgan 160409
[Re: another]
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It's not Maxes, it's mine!
Talk Morgan Expert
Registered: 02/10/06
Posts: 2081
Loc: London
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550 at <50k - My preference would be a WSR derivative is tempting. Also noted that there is a Series 1 GTN up for sale still (ex charles car) which tempts me greatly too. (as long as it comes with a soft top option as well...
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-------------- No I won't put the roof down.
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#29120 - 27/04/09 05:34 PM
Re: The New Morgan 160409
[Re: Shooter]
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New to Talk Morgan
Registered: 25/10/08
Posts: 1
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