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#28584 - 15/04/09 08:27 PM The New Morgan 160409
belfastgt3 Offline
Just Getting Started

Registered: 13/01/09
Posts: 55
2 hours away from the announcement of a new Morgan ! Any comments ? Let the debate begin !!

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#28590 - 16/04/09 07:22 AM Re: The New Morgan 160409 [Re: belfastgt3]
Trevor Offline
Learner Plates Off!

Registered: 25/10/07
Posts: 367
Did you think they were going to release it like the latest Harry Potter volume? at 12:00am rofl

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#28591 - 16/04/09 07:40 AM Re: The New Morgan 160409 [Re: Trevor]
lightsphere Offline
Talk Morgan Regular

Registered: 29/06/08
Posts: 563
Loc: County Down
Maybe it will surprise everybody and be a 3 Wheeler
_________________________
Crimson After 8

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#28592 - 16/04/09 08:01 AM Re: The New Morgan 160409 [Re: lightsphere]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
Hmmm I think there is too much hype and this is the much rumoured and anticipated Aeromax II - which given we've all see the pics of the race car is not technically a suprise.

Anyway, I'm excited to see it in its civvies, I'm sure it will be very beautiful, and I'll be most gutted that I'm not really in the position to even contemplate a deposit.

Fingers crossed someone on here has a deposit down already and will be posting some pics when the time comes!
_________________________
--------------
No I won't put the roof down.

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#28595 - 16/04/09 09:02 AM Re: The New Morgan 160409 [Re: mr_tony]
Simon Offline

Talk Morgan Sage

Registered: 05/08/06
Posts: 6300
Loc: England
In a correspondence with Charles Morgan today, he had this to say to me: -

"the car will be at Villa d'Este next week so all our fans have not got too long to wait!

I also like the new aerodynamics of the GT3 car very much but the production car is so much more elegant. Is that a bit of a giveaway?"

He is very passionate about the new model (as you would expect) and I have no doubt that it will be a fitting sibling to sit along side the Aeromax.

As he said, we don't have long to wait now until the public viewing.

wine
_________________________

For Sale - Morgan Plus 4 SuperSports

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#28598 - 16/04/09 10:27 AM Re: The New Morgan 160409 [Re: Simon]
asbojohn Offline
le Asbo du Bling
Talk Morgan Enthusiast

Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
Simon,

Will we be seeing the car at Silverstone?

I'm off to get the car serviced tomorrow, have the dealers seen the latest MMC creation?
_________________________
Why have one colour when you can have them all wink

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#28599 - 16/04/09 10:31 AM Re: The New Morgan 160409 [Re: Simon]
Andy Offline
L - Learner Plates On

Registered: 05/07/07
Posts: 205
Loc: Aberdeen & Stavanger
Well, one thing I am certain of, if my man in the know is correct. I most certainly will not even be able to afford the deposit. I will humbly request permission to park my Trad in close proximity

notworthy

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#28601 - 16/04/09 12:34 PM Re: The New Morgan 160409 [Re: Andy]
another Offline
L - Learner Plates On

Registered: 02/04/07
Posts: 170
Loc: London
drum roll.. is it revealed yet?
I hope the rear quarter racecar corner looks more elegant but that it's based on that must be a winner...
roll up and unroll those cheque books....

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#28613 - 16/04/09 08:27 PM Re: The New Morgan 160409 [Re: another]
belfastgt3 Offline
Just Getting Started

Registered: 13/01/09
Posts: 55
Hi All
Car revealed today at 15:27 [to be precise] to all the dealers...response from all was WOW ! No photographs allowed but there may be some tomorrow when Princess Anne visits the factory as part of the 100 year celebrations. We will see, or wait for Villa d'Este next week and Silverstone in May. Have not heard yet of the deposit required but probably about Aeromax sums...all hear say so far. So in the best Harry Potter traditions all those interested best go to platform 9 3/4 and place your orders (just for Trevor ! Smile !)

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#28649 - 17/04/09 03:05 PM Re: The New Morgan 160409 [Re: belfastgt3]
Bodger Offline
Learner Plates Off!

Registered: 08/04/09
Posts: 315
Loc: Switzerland
Well, in the welcome departement I promised to keep my sarcasm at bay, so zynicism will have to do.

How was that after the big depression? How many car makers tried to stay in business by going up and up and up? And how many were successful?

As a Swiss I'm praying that certain investors don't go bust....

Frank
_________________________
1967 4/4 1500 Comp.
1935 Super Sports Barrelback

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#28655 - 17/04/09 05:00 PM Re: The New Morgan 160409 [Re: Bodger]
asbojohn Offline
le Asbo du Bling
Talk Morgan Enthusiast

Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
Collected car from a service today, the details were a but scant but it would appear the new car is a convertable aeromax.

The question is will this be the Series V aero or will it be a different beast all together.

Given the aeros 600 or so sales it does suggest that its a possible aero replacement, but how will this sit if you've already got an aero on order?
_________________________
Why have one colour when you can have them all wink

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#28656 - 17/04/09 05:13 PM Re: The New Morgan 160409 [Re: asbojohn]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
According to eMog the new car will be 130k and the Aero will be discontinued this year.
How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced.

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#28658 - 17/04/09 05:48 PM Re: The New Morgan 160409 [Re: Brian V]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: Brian V
According to eMog the new car will be 130k and the Aero will be discontinued this year.
How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced.


Why would the anouncement, if correct, affect Aeromax customers? To the contrary, the new car isn't a fixed head coupe so is plenty different? The build is still at 100 (yup plus 1 for you know who wink ) so exclusivity as originally claimed remains.

The new car and the discontinuation of the Aero 8 actually inevitable in a way as I always thought isn't an Aeromax convertible similar to an Aero. So by ending Aero production, they have distanced the the new car (which I understand actually has a new name that is not commonly announced as yet) and created an exclusive niche. I am sure it will have many 'max' features to justify it's position.

This of course leaves a big gap that may still be fulfilled?
_________________________
Cheers

BtG

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#28659 - 17/04/09 05:51 PM Re: The New Morgan 160409 [Re: Brian V]
dmat Offline
L - Learner Plates On

Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
Quote:
How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced.


Hi All
I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built, this is a completely different vehicle. So in my book they have kept to their word.

My aeromax will be kept and driven mainly in the uk so a coupe suits me. I have no doubt that the convertable will look stunning. For all you lucky aero 8 owners I predict your residual values have just increased.

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#28660 - 17/04/09 05:56 PM Re: The New Morgan 160409 [Re: Brian V]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
It appears that there are a lot of rumours and speculation. It would also seem that people who are supposed to keep details under wraps until official launch are feeding snippets of info which may or may not be fact.

It always amazes me when people are asked to not reveal info until a certain time are not honourable enough to do so.

Of course, can't see why there need be such secrecy to begin with but I certainly wouldn't be out breaking confidences when asked not to.

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#28661 - 17/04/09 06:18 PM Re: The New Morgan 160409 [Re: Shooter]
DaveW Offline
Roadster Guru
Talk Morgan Expert

Registered: 11/12/08
Posts: 2665
Loc: Yorkshire
By Boshly......
Quote:
This of course leaves a big gap that may still be fulfilled?


So that would be the Trad on an Aero Chassis maybe??? innocent
_________________________
DaveW
Red Roadster

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#28662 - 17/04/09 06:37 PM Re: The New Morgan 160409 [Re: DaveW]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
Quote:
I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built,


That's good news, obviously my concern for existing Aeromax owners is unfounded! smile







Edited by Brian V (18/04/09 11:22 AM)

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#28663 - 17/04/09 07:07 PM Re: The New Morgan 160409 [Re: dmat]
Simon Offline

Talk Morgan Sage

Registered: 05/08/06
Posts: 6300
Loc: England
Originally Posted By: dmat
Quote:
How on earth do existing Aeromax owners feel? car perhaps not even delivered yet, exclusivity promised (I understand)and the Mk 2 now announced.


Hi All
I have an aeromax on order (not delivered till June)....I personally, am not bothered at all about this convertable anouncement. Morgan promised only 100 aeromax would be built, this is a completely different vehicle. So in my book they have kept to their word.

My aeromax will be kept and driven mainly in the uk so a coupe suits me. I have no doubt that the convertable will look stunning. For all you lucky aero 8 owners I predict your residual values have just increased.


dmat, I am very much in a agreement.

The Aeromax is one of two FHC models offered by Morgan in 100 years of business; that in itself, is something very special.

Ian, I also agree with what you said.

In my humble opinion, this production run of targa topped Aeromaxs allows the company time (and resources) to develop the model between the limited run cars and the core product offering. I cannot see Morgan not offering a V8 model, therefore, call it what you will: +8, Aero 8, Super 8, I believe we will see a new V8 Morgan within the next 2-years. This is just my opinion but one that I feel makes sense when you consider the product range.

As we've discussed previously, the move toward Superform bodies makes a lot of sense for Morgan, as does a common chassis. Perhaps, we are witness to the start of this process?

smile



_________________________

For Sale - Morgan Plus 4 SuperSports

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#28666 - 17/04/09 07:37 PM Re: The New Morgan 160409 [Re: Simon]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Hey it's only a week until it is officially launched for all to see.

What I am prepared to say is it does look exceptional and I personally feel it looks much better than the Aeromax. Of course, this from a man with a matt black & yellow extremely rare Series 4.

Based on it's name, I wouldn't consider it Aeromax 2 but the family resemblance is there.

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#28667 - 17/04/09 07:41 PM Re: The New Morgan 160409 [Re: Shooter]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
What I will say, if the wheels on the car are on the final model I will be pleased. They look great. englandwave

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#28669 - 17/04/09 09:03 PM Re: The New Morgan 160409 [Re: Shooter]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
Agree the wheels are nice, as are the twin exit side-pipes.
From the photos, I would say the Aeromax has the edge. But I have always found Aeros are difficult to judge from just photos

But certainly looks an interesting car.

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#28670 - 17/04/09 09:24 PM Re: The New Morgan 160409 [Re: Brian V]
dmat Offline
L - Learner Plates On

Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
hi again

Have I missed something here, where are the photos you're talking about? I've looked everywhere i can think of.

Cheers
dmat

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#28671 - 17/04/09 09:33 PM Re: The New Morgan 160409 [Re: dmat]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
The photographer said that there wouldn't be any pictures in the public domain until official launch day but it sounds like someone must have taken one to show around.

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#28672 - 17/04/09 09:41 PM Re: The New Morgan 160409 [Re: belfastgt3]
Trevor Offline
Learner Plates Off!

Registered: 25/10/07
Posts: 367
Originally Posted By: belfastgt3
So in the best Harry Potter traditions all those interested best go to platform 9 3/4 and place your orders (just for Trevor ! Smile !)


cheers I just need to rob Gringots first (spelling?) spend

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#28673 - 17/04/09 09:42 PM Re: The New Morgan 160409 [Re: Shooter]
dmat Offline
L - Learner Plates On

Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
It all adds to the mistique surrounding this launch

I'm building up a picture in my mind already, 27inch wheels, twin side exits, speedster rear end, targa top, gt3.

maybe they've called it the "Pimp my Max" from malvern customs,

cheers
dmat

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#28678 - 18/04/09 06:27 AM Re: The New Morgan 160409 [Re: Shooter]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: Shooter
It appears that there are a lot of rumours and speculation. It would also seem that people who are supposed to keep details under wraps until official launch are feeding snippets of info which may or may not be fact.

It always amazes me when people are asked to not reveal info until a certain time are not honourable enough to do so.

Of course, can't see why there need be such secrecy to begin with but I certainly wouldn't be out breaking confidences when asked not to.


I totally agree Ian, especially when virtually everyone else abides by the wishes and restrictions imposed. Shame isn't it.
_________________________
Cheers

BtG

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#28682 - 18/04/09 07:06 AM Re: The New Morgan 160409 [Re: Rufus]
dmat Offline
L - Learner Plates On

Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
Cheers

Having now seen the photos, I'm slightly disappointed.....I think I'd built up the image in my mind, with all the speculation, into some kind of wonder . Fact is that any car designer given the aeromax and asked to draw a roofless version would come up with exactly the same.

"beauty is in the eye of the beholder" for me,given the choice, aeromax wins

dmat

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#28683 - 18/04/09 07:14 AM Re: The New Morgan 160409 [Re: Rufus]
scottie Offline
Just Getting Started

Registered: 26/06/08
Posts: 42
cant view the pictures, what do i need to do?

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#28684 - 18/04/09 07:17 AM Re: The New Morgan 160409 [Re: scottie]
1560 Offline
Goodwood Drifter
Talk Morgan Expert

Registered: 10/10/08
Posts: 2336
Loc: european union
wait like me
you get used to at morgan crazy2
_________________________
for sale: LHD Aeromax: PM for info

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#28685 - 18/04/09 07:49 AM Re: The New Morgan 160409 [Re: scottie]
Simon Offline

Talk Morgan Sage

Registered: 05/08/06
Posts: 6300
Loc: England
Originally Posted By: scottie
cant view the pictures, what do i need to do?


Scottie, the photos were shown on an e-mail discussion group. They were very poor and looked to have been taken by a mobile phone.

From the start, I have respected Morgan Motor Companies wish to keep photographs and information for the product confidential until the official launch (it should be noted I have no official photographs nor unofficial ones; however, even if I had, I still would have honoured their confidence).

It is my understanding that there are large motor magazines who are honouring this same wish of MMC; therefore, it is a shame to see poor quality photos ending up on the web prior to the public reveal - and the associated negative chatter.
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For Sale - Morgan Plus 4 SuperSports

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#28686 - 18/04/09 08:09 AM Re: The New Morgan 160409 [Re: Simon]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
It is my understanding that so many photo's were taken on the visit of HRH (not the press day) that it was realised that keeping all photos under wraps would not be possible and therefore some "snaps" were allowed to be released.

The "negative chatter" is a bit unkind in the light of the quality of the photos.

Assuming that it was designed by Mathew Humphries, then I expect it will be stunning.

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#28688 - 18/04/09 09:50 AM Re: The New Morgan 160409 [Re: Brian V]
Rbt Aero8 Offline
Learner Plates Off!

Registered: 27/02/09
Posts: 435
Loc: Great Britain
I must say that I eagerly await the official photos of the convertible Aeromax. I haven't seen any of the images of the new car mentioned above. Whilst I agree wholeheartedly that it is important that the embargo on details of the new car is not broken, the snippets of information supplied are unavoidable and probably only serve to heighten interest in the product and marque as witnessed by the above discussion.

My own analysis of the situation is that the current Aero 8 must be becoming increasingly expensive for MMC to produce at a sensible cost. The raw costs of the BMW drivetrain will have escalated substantially with the changes in euro value relative to the pound. The cost of the bespoke chassis I would guess will also have increased. I doubt that the market would tolerate a substantial realignment of Aero 8 price above the latest 4% increase. Replacing the Aero 8 with a substantially more expensive version based on the Aeromax makes I would think perfect business sense. It's exactly the sort of thinking that companies like Porsche and Ferrari have adopted. Look even at what VW has done with the new Golf Mk6 and BMW with the Mini 2. The Golf and the Mini have been updated to make them cheaper to build above anything else. In fact the Golf Mk5 against a Mk6 looks like the facelifted model.

I am just about to take delivery of my new Aero 8 which will be my first Morgan - it's currently being fettled at the factory workshop. I must say that I was a bit concerned when I first read that the Aero 8 was to be replaced. However having taken all the above into account I am pretty relaxed about the change.

Robert


Edited by Rbt Aero8 (18/04/09 09:54 AM)
_________________________
Rbt Aero8 thumbs

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#28690 - 18/04/09 10:08 AM Re: The New Morgan 160409 [Re: Rbt Aero8]
h trois Offline
Learner Plates Off!

Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....

I must say that this car would deserve better picts in order we have an opinion, especialy the back side.

Question: where is stored the targa hard top?

H3
_________________________
H3

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#28692 - 18/04/09 10:40 AM Re: The New Morgan 160409 [Re: h trois]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Having not seen the pictures that are circulating, I don't know what part of the car you can see. However, I really like the way the rear has been designed.

Will be interesting to see how the production model looks as some of the lines will change to give slightly more headroom.

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#28693 - 18/04/09 11:29 AM Re: The New Morgan 160409 [Re: Simon]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: Simon
Originally Posted By: scottie
cant view the pictures, what do i need to do?


Scottie, the photos were shown on an e-mail discussion group. They were very poor and looked to have been taken by a mobile phone.

From the start, I have respected Morgan Motor Companies wish to keep photographs and information for the product confidential until the official launch (it should be noted I have no official photographs nor unofficial ones; however, even if I had, I still would have honoured their confidence).

It is my understanding that there are large motor magazines who are honouring this same wish of MMC; therefore, it is a shame to see poor quality photos ending up on the web prior to the public reveal - and the associated negative chatter.



Of course I'm biased and think highly of Simon but irrespective of that I would still have said:

Well said and glad that there is still a modicum of morality and fairness left in 'my' world.
_________________________
Cheers

BtG

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#28694 - 18/04/09 02:25 PM Re: The New Morgan 160409 [Re: Boshly]
h trois Offline
Learner Plates Off!

Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
As long as MMC allowed people with camera during the Princess Anne's New Car "defloration", they know that picts will be revealed to the public.

H3


Edited by h trois (18/04/09 02:26 PM)
_________________________
H3

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#28696 - 18/04/09 02:47 PM Re: The New Morgan 160409 [Re: Rbt Aero8]
orthodoc Offline
Talk Morgan Regular

Registered: 16/09/06
Posts: 519
Loc: Kent, Spain, Denmark
Perhaps the S4 will be as valuable as a S2?? thumbs
_________________________
New joints for old!

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#28697 - 18/04/09 02:59 PM Re: The New Morgan 160409 [Re: orthodoc]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
I expect it will be more valuable. I'm hoping to be able to keep mine and have the new one. Will have to sacrifice the Flat Rad though.

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#28699 - 18/04/09 03:00 PM Re: The New Morgan 160409 [Re: orthodoc]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
I expect it will be more valuable. I'm hoping to be able to keep mine and have the new one. Will have to sacrifice the Flat Rad though.

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#28700 - 18/04/09 03:00 PM Re: The New Morgan 160409 [Re: Shooter]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
So good I said it twice

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#28701 - 18/04/09 03:09 PM Re: The New Morgan 160409 [Re: orthodoc]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: orthodoc
Perhaps the S4 will be as valuable as a S2?? thumbs


Please don't be silly Bill, we're trying to have a serious debate here....

wink
_________________________
Cheers

BtG

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#28702 - 18/04/09 03:46 PM Re: The New Morgan 160409 [Re: Shooter]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
I'm up for one and hope to transfer the deposit on Monday. wine
_________________________
Aeroman thumbs

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#28704 - 18/04/09 03:48 PM Re: The New Morgan 160409 [Re: Aeroman]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Brian, I think you will like it even more than the Max.

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#28705 - 18/04/09 03:53 PM Re: The New Morgan 160409 [Re: Aeroman]
1560 Offline
Goodwood Drifter
Talk Morgan Expert

Registered: 10/10/08
Posts: 2336
Loc: european union
found pics (all the folks joining HRH had compact-camera's)
I'm still glad to have a Max on order,
if I had to choose for one car (and have to sell the Roadster)
than I would take the AeroTarga

just sad they kept the Lancia-lights,
would be nice to have swapped those to differentiate a bit more

top of the rear-section is a (for me) a mixture between
a thea-table and a ferrari 575Superamericana (sadly not the same roof-section)

don't understand why they stop with the Aero8,
yes, Bmw-engine must be superexpensive with the value-drop of the pound...
and a serious price-raise would be neccesary,
but foreign-clients compensate that in the whole price of the car (sorry for the UK, but then again, you all bought sigarettes/... cheap in Oostende)

o, don't like the wheels tongue2


Edited by 1560 (18/04/09 03:58 PM)
_________________________
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#28706 - 18/04/09 04:43 PM Re: The New Morgan 160409 [Re: Shooter]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Not sure about that Ian, but in any case I plan to keep the Max. thumbs flag
_________________________
Aeroman thumbs

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#28708 - 18/04/09 04:59 PM Re: The New Morgan 160409 [Re: Shooter]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Originally Posted By: Shooter
It appears that there are a lot of rumours and speculation. It would also seem that people who are supposed to keep details under wraps until official launch are feeding snippets of info which may or may not be fact.

It always amazes me when people are asked to not reveal info until a certain time are not honourable enough to do so.

Of course, can't see why there need be such secrecy to begin with but I certainly wouldn't be out breaking confidences when asked not to.


Interesting comment as I was first told about his car last year at the Aero Club lunch in the BRDC Club. As those present know, I said that I had ordered a new car then. It has pretty well turned out as described, though there are a couple of major changes that did not make it, and these are obviously being kept for the next iteration. cheers flag

I think that secrecy with new models can be necessary, when Charles revealed the 4.8L engine early it had a very adverse effect on the current Aero's sales. I had always thought that Morgan people were completely honourable and would respect the company's wishes, but you do live and learn. coffee
_________________________
Aeroman thumbs

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#28709 - 18/04/09 05:04 PM Re: The New Morgan 160409 [Re: Aeroman]
Mogcollector Offline
L - Learner Plates On

Registered: 30/12/08
Posts: 171
Loc: Germany
waiting waiting waiting ... for a picture.

A spain guy from Monaco bought my white Aero 8 ! He saw the car and ..... !
I have a new order for an Aero (beginning next week).

Brian, shall I wait ?

__________________
Oliver

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#28710 - 18/04/09 05:04 PM Re: The New Morgan 160409 [Re: Aeroman]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
I think I may become persona non-grata on e-mog, that or they will not let my posts reach the forum.

Someone there was berating my comments about the info and pictures being released. They then went on to say that they are not from the dealer launch day but the Princess Royal's visit from yesterday. Looking at the pictures they are correct.

I did apologise in my first post to them if in fact the factory were happy for those photo's to be posted as emog intimated. However, that does not seem to be the case. It is correct that MMC allowed camera's but the factory (I guess naievely) expected people to honour the request not to release photo's of the car until the after the official launch date.

I guess the 'holier than thou attitude' that some places have is not warranted.

What is really funny is I wasn't supposed to see the car on Thursday, I was at the factory getting my speedo sorted and bumped into Richard Hammond as he was on his way out. Was convinced (somewhat easily LOL) to go have a quick look but I wasn't to take a picture or give the game or name away (the name is great!)

I had a quick chat with Matthew about the design and what was likely to change in the production model and also got to sit in the car and have some photos taken, which are not available until after the official launch date! I believe that MMC would have preferred I not see it for fear that I blab about it when in fact it's some of their trusted correspendents or dealers that have failed to honour the request to keep schtum about it.

Having looked at the pictures on e-mog, I can say that they really do NOT do the car justice at all (probably why the factory didn't want any non-studio shots getting into the public domain ahead of the official ones!)

The rear picture especially looks poor and when the official shots are out, I expect peoples views on the car to improve immensely.

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#28711 - 18/04/09 05:19 PM Re: The New Morgan 160409 [Re: Aeroman]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Quote:
I had always thought that Morgan people were completely honourable and would respect the company's wishes, but you do live and learn. coffee


Brian, how true. I wonder if the factory will learn. The problem I see is that there are many of us enthusiasts that are prepared to honour requests to keep things secret but when someone doesn't, it makes it less likely for those that can be trusted to be allowed to see or hear things ahead of official time.

With this model not competing with any other I guess it won't harm sales as the £50,000 plus price differential over a series 4 puts it in a different segment of the market. Unlike the series 3 to series 4 change.

Going forward, I can see serie 3 and 4 Aero's regaining lost ground, probably more so than series 1's or the somewhat interim "short run in the west-end" series 2's! somestick

Perhaps the company's future is in continually building trads in the current production format and 1 year production runs of specials all in the £130k plus bracket. If so, that will really put the Aero in a unique position compared to if they made a series 5 and then a 6 and so on.

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#28714 - 18/04/09 06:24 PM Re: The New Morgan 160409 [Re: Shooter]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
Quote:
I think I may become persona non-grata on e-mog, that or they will not let my posts reach the forum.


How many posts have you made Ian? I have seen two today.

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#28715 - 18/04/09 07:35 PM Re: The New Morgan 160409 [Re: Brian V]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Brian, yes 2 posts. I don't post there often. I have had some emails from one of the moderators so it would seem that the posts have been allowed. Apparently, it had been reported to them that I have been saying that I have been banned from the emog forum. I think someone cannot read my English very well or I never explain myself very well, one or the other.

There was a thread there once suggesting rather strangeley that my Aero was a last minute order, made not long before it went into build. Can't remember what the reason for it was. Could have been something to do with Aero's not selling or something but I can't remember for sure and it is hard to find old messages (compared to here) when you're not used to email boards compared to forums like this.

Of course, the story was a load of bunkum. I announced that I was ordering a series 4 the night that Charles Morgan described the series 4 at the dealers christmas party in 2007 and on January 2nd 2008 at the factory itself sorted the build slot for March 2009. By March 2008 I had switched to an earlier delivery so I could collect the car at the official handover day to start the 100th anniversary on January 2nd.

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#28716 - 18/04/09 07:44 PM Re: The New Morgan 160409 [Re: Mogcollector]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Originally Posted By: Mogcollector
Brian, shall I wait ?


I'm not waiting Oliver, I want an AeroMax II too. flag grin2
_________________________
Aeroman thumbs

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#28717 - 18/04/09 08:09 PM Re: The New Morgan 160409 [Re: Aeroman]
asbojohn Offline
le Asbo du Bling
Talk Morgan Enthusiast

Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
So does all of this mean the end of the aero. ooo

600 or so cars over 8 years probably isn't a lot of sales, but if the aero does go it will leave a big gap in the MMC range in terms of price.

I wonder where this will leave the aero owners for who £70k was a maximum spend, will they move over to a Trad or move onto another manufacturer. hide

I was working towards a new aero in few years but with a jump from £70 -£130k it might take a lot longer.

The rumoured price does give some power to those who have said that the aero hasn't made money for MMC, personally I don't believe any company would produce a product at a loss for 8 years.


It does make we wonder if we are going to see MMC become a 'boutique' car manufacturer with lots of nice designs but a new model every year or so. The downside to this is I'm not allowed to collect cars in the same way the missus collects handbags laugh2

Quick note for anyone short on storage space for an aeromax when the max2 arrives. I have storage space and its free of charge thumbs
_________________________
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#28722 - 18/04/09 09:53 PM Re: The New Morgan 160409 [Re: asbojohn]
Brian V Offline
Learner Plates Off!

Registered: 29/09/07
Posts: 322
Loc: Jersey, Channel Islands
Quote:
Brian, yes 2 posts. I don't post there often. I have had some emails from one of the moderators so it would seem that the posts have been allowed. Apparently, it had been reported to them that I have been saying that I have been banned from the emog forum. I think someone cannot read my English very well or I never explain myself very well, one or the other.


Actually it said that your messages had been banned, a subtle difference I suppose. But now that you know that your mails are getting through, hang around there sometimes, plenty of room for more than one Morgan board.

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#28723 - 18/04/09 10:34 PM Re: The New Morgan 160409 [Re: Brian V]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
Brian, I have decided not to. The moderators there felt my posts were not appropriate and too aggressive for the group. Rather than make a fuss over not very much I have said my goodbyes.

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#28726 - 19/04/09 08:38 AM Re: The New Morgan 160409 [Re: Shooter]
h trois Offline
Learner Plates Off!

Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
I notice that this new aero is LHD.

H3
_________________________
H3

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#28732 - 19/04/09 10:13 AM Re: The New Morgan 160409 [Re: asbojohn]
orthodoc Offline
Talk Morgan Regular

Registered: 16/09/06
Posts: 519
Loc: Kent, Spain, Denmark
I would agree that a jump of ~60K is a lot if one is considering the purchase of a second/third/fourth car.
On the plus side S4s are now overtaking S2s - sorry btg hide
_________________________
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#28734 - 19/04/09 12:55 PM Re: The New Morgan 160409 [Re: orthodoc]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: orthodoc
I would agree that a jump of ~60K is a lot if one is considering the purchase of a second/third/fourth car.
On the plus side S4s are now overtaking S2s - sorry btg hide


Come on Bill we all know what you are doing, you're just trying to talk up S4 prices

wink
_________________________
Cheers

BtG

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#28737 - 19/04/09 03:03 PM Re: The New Morgan 160409 [Re: Boshly]
kin Offline
Talk Morgan Expert

Registered: 27/03/07
Posts: 2285
Loc: Rainy City
OH NO!! PLEASE...if MMC stop producing Aero8, and the next one up is £130k, that'll be me out of it then ooo

POO!
_________________________

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#28739 - 19/04/09 03:29 PM Re: The New Morgan 160409 [Re: kin]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Originally Posted By: kin
OH NO!! PLEASE...if MMC stop producing Aero8, and the next one up is £130k, that'll be me out of it then ooo


Anybody know what happened to that nice Dark Blue Series III that was for sale earlier in the year, is it ever likely to come on the market again? hide

grin2
_________________________
Aeroman thumbs

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#28749 - 19/04/09 07:17 PM Re: The New Morgan 160409 [Re: Aeroman]
kin Offline
Talk Morgan Expert

Registered: 27/03/07
Posts: 2285
Loc: Rainy City
Well..I honestly don't believe MMC would leave the £50k-£80k market sector, may be in a couple of years time... smile

In the meantime, I took the Rangie out for abit of off roading innocent

http://www.youtube.com/watch?v=7Ej7vE3rXko
_________________________

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#28750 - 19/04/09 07:34 PM Re: The New Morgan 160409 [Re: Aeroman]
kin Offline
Talk Morgan Expert

Registered: 27/03/07
Posts: 2285
Loc: Rainy City
Originally Posted By: Aeroman
Originally Posted By: kin
OH NO!! PLEASE...if MMC stop producing Aero8, and the next one up is £130k, that'll be me out of it then ooo


Anybody know what happened to that nice Dark Blue Series III that was for sale earlier in the year, is it ever likely to come on the market again? hide

grin2
Very unlikely Brian, can't see the new owner would daft enough to let that beautiful dark blue Aero go...








apart from me hide
_________________________

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#28759 - 20/04/09 04:06 AM Re: The New Morgan 160409 [Re: kin]
1560 Offline
Goodwood Drifter
Talk Morgan Expert

Registered: 10/10/08
Posts: 2336
Loc: european union
seems like the seats have a new design,
or am I wrong??
_________________________
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#28763 - 20/04/09 06:26 AM Re: The New Morgan 160409 [Re: kin]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Originally Posted By: kin
Very unlikely Brian, can't see the new owner would daft enough to let that beautiful dark blue Aero go...








apart from me hide


Sorry Kin, I feel your pain shocked2 I promise not to pull your leg on this topic again. hide

Cheers
Brian
_________________________
Aeroman thumbs

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#28769 - 20/04/09 08:01 AM Re: The New Morgan 160409 [Re: Aeroman]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
Well, I've spent the weekend totally away from cars, and come back to this fresh with a few genuine questions.

It's a lot of money, I could perhaps (and may still at some point) justify a 'max on exclusivity alone, but don't see that a 'new aero' is worth that kind of dough when it's not substantially different to my series 2. The new car certainly won't outperform the s2 significantly in terms of ride, handling or power or interior as it's still the same car running basically the same engine on the same chassis with the same dash, brakes wipers, electronics etc, just a different set of body panels from all I can tell. Hell, a quick trip to DMS for a tweak of the EMS and I'll be running 370bhp too if I want it enough!

So, from the enthusiast perspective I fear for future sales. A lot of owners like me who could stretch really hard to trade up, just wont as the value add over the current car just isn't there. If it was a serious step forward in terms of specification you could make a case, but all indications are that its really not.

However, for the company I guess this is a small concern and they would expect to lose some of us as potential customers, and as far as MMC are concerned I've never bought an Aero new anyway, so I'm not really a lost customer at all!

What I do fear for is the fact that this is a serious jump in not only price bracket, but competition. 70k puts you on Aston AMv8 and Audi A8 / Porsche 911 and Jax XKR / Maserati GT money - competition the Aero has in the past been able to hold its own against in terms of performance and handling (just) while playing the individuality card.

At 130k, the same car cannot in truth hold a candle to the competition - Lamborghini Gallardo, Porsche 911 Turbo / GT2, Ferrari California / F430 / Aston DB9 / Bentley Continental GTC are all in this price range and every one of them is superior to the Aero in every way, except in styling. Every one of them will leave an Aero for dead in a straight line and probably the corners too.

So, I guess my concern is, that at the current price point, the aero is in the same ball park as the competition, and the exclusivity and style make it a winner for some buyers.

At 130k+, the lack of ability against the competition is considerable, so you have got to be a total morgan enthusiast to justify it.

If the marketing guys have done their demographic plots and determined there is a solid market for 50 cars a year at 130k vs 100 at 70k then I'm sure the numbers add up. In the long term I think it would be a shame if there are less people like me who 'wander' into Aero ownership because the like the style and the fact that the car delivers in its class, rather than the fact that it just looks like it does and is made in Malvern.
_________________________
--------------
No I won't put the roof down.

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#28772 - 20/04/09 09:00 AM Re: The New Morgan 160409 [Re: mr_tony]
Rufus Offline
New to Talk Morgan

Registered: 14/09/08
Posts: 6
As someone who plans to get an Aero Mk3 or 4 in the next few months, I have watched the announcements of the new Aero with interest. I guess, in that respect, I may be an example of the enthusiastic, new wave of Morganistas who love the heritage of the company and want to get involved.

I admit to being worried not about the new Aero itself ( as I am sure it will be beautiful ) but rather at the possible pricing policy I am hearing about.

Hearsay is suggesting that the new Aero will be well north of £100k GBP. I guess we wait for the official pricing, but that is a lot of money and sadly, it makes me think twice about Aero ownership. I can "justify" the £80k or so for a new Aero at current levels, but for me ( and many others perhaps) there is a barrier at the £100k mark.

Of course, £130k price tags did not deter Bentley Continental owners nor, come that , Aeromax purchasers. But these are very different, specific cars - the Bentley is a car that I see epitomises the credit crunch as so many of them were bought on finance with a remortgage to fund the deposit !

The Aeromax was a phenomenom - a beautiful thing that captured imaginations like no car in recent times and maybe never to be repeated.

So, the idea of a "regular Aero" costing maybe £110-130k worries me. I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...

For the sake of the good people in Malvern and the lovely dealers around the country , I hope the new Aero is a success. But if the price is at the levels suggested, I'm oot !

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#28773 - 20/04/09 09:02 AM Re: The New Morgan 160409 [Re: mr_tony]
another Offline
L - Learner Plates On

Registered: 02/04/07
Posts: 170
Loc: London
Likewise been away for weekend and eagerly read this thread but where's the pictures - come on Simon please please pull some strings with Mr Morgan; when's the TM pre release picture date please!!!!!!!!!!!!!!!!!!!!

Can you delete the Targa option and get a Aeromax II/GT3 II? I can't think of one that's really better than the closed car YET- 911, Sagaris, NSX... and er night rider ?

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#28782 - 20/04/09 11:54 AM Re: The New Morgan 160409 [Re: Rufus]
orthodoc Offline
Talk Morgan Regular

Registered: 16/09/06
Posts: 519
Loc: Kent, Spain, Denmark
Originally Posted By: Rufus

I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...

Looks like game, set and match Btg! cloud9
_________________________
New joints for old!

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#28790 - 20/04/09 05:41 PM Re: The New Morgan 160409 [Re: orthodoc]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
I believe the official release is 24th April so the pictures should be out then and you will be able to see better the coachlines compared to the pictures that have been doing the rounds.

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#28796 - 20/04/09 07:17 PM Re: The New Morgan 160409 [Re: Shooter]
Simon Offline

Talk Morgan Sage

Registered: 05/08/06
Posts: 6300
Loc: England
As soon as I have the official snaps, I will post them. smile
_________________________

For Sale - Morgan Plus 4 SuperSports

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#28803 - 20/04/09 07:43 PM Re: The New Morgan 160409 [Re: Simon]
asbojohn Offline
le Asbo du Bling
Talk Morgan Enthusiast

Registered: 23/07/07
Posts: 1744
Loc: Cambridgeshire
Originally Posted By: Simon
As soon as I have the official snaps, I will post them. smile



And the price list to put us all out of our misery, well me aleast.

Mr Tony, Rufus so much logic in what you've said. From an MMC viewpoint I can see the logic of another 'special' seeing as the last was such a success. But this does leave a big gap in the range given the common mechanical does this mean any potential aero replacement will lack the guts of todays models?

I hope not. Lets hope MMC will be launching the new car at special rates for existing owners.
_________________________
Why have one colour when you can have them all wink

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#28806 - 20/04/09 08:07 PM Re: The New Morgan 160409 [Re: asbojohn]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
I'm really looking forward to seeing the pics, I'm sure that it will be a fantastic looking car and no doubt I'll want one. My reservations are purely around selling the same chassis and drivetrain for twice the price, but if the car looks goood enough i> sure there won't be a shortage of takers. It's also the case as others have pointed pout that a 30percent plus price hike makes sense given the increased cost of the components.

I shall await the official photos with a great deal of excitement!
_________________________
--------------
No I won't put the roof down.

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#28808 - 20/04/09 08:15 PM Re: The New Morgan 160409 [Re: orthodoc]
Boshly Offline
Shakey Bin
Talk Morgan Addict

Registered: 01/09/06
Posts: 3487
Loc: Surrey
Originally Posted By: orthodoc
Originally Posted By: Rufus

I can see the residual value of S3 and S4 cars holding up very well indeed if this is what happens and I will count myself as one of those people looking for the perfect S4 with low mileage in the secondary market rather than buying a new Aero...

Looks like game, set and match Btg! cloud9


notworthy englandwave

But I'll be back......
_________________________
Cheers

BtG

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#28814 - 21/04/09 05:27 AM Re: The New Morgan 160409 [Re: Boshly]
Ivo Offline
TM Photographer of 2011
Talk Morgan Regular

Registered: 22/02/08
Posts: 900
Loc: Luxembourg
Having seen the pictures at emog, I must say, that I pretty much prefer my Paintshop project:

_________________________
www.ivo.lu
sunny

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#28818 - 21/04/09 07:32 AM Re: The New Morgan 160409 [Re: Ivo]
Alistair Offline
Smile, it confuses them
Talk Morgan Regular

Registered: 18/03/09
Posts: 510
Loc: Hampshire
So I must admit I am beginning to find this a little frustrating. I have been over emog.com and cannot find anything. Do I need to register to gain additional access ?

I had to re-calibrate my monitor to tone down the colours. Ouch.

All PMs accepted to avoid madness.

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#28819 - 21/04/09 08:09 AM Re: The New Morgan 160409 [Re: Alistair]
h trois Offline
Learner Plates Off!

Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
Other partial picts on the Morgan website

H3
_________________________
H3

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#28820 - 21/04/09 08:30 AM Re: The New Morgan 160409 [Re: h trois]
1560 Offline
Goodwood Drifter
Talk Morgan Expert

Registered: 10/10/08
Posts: 2336
Loc: european union
Originally Posted By: h trois
Other partial picts on the Morgan website

H3



Aeromax meets TVR Tuscan ?????????????????????
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#28821 - 21/04/09 08:37 AM Re: The New Morgan 160409 [Re: 1560]
h trois Offline
Learner Plates Off!

Registered: 06/11/08
Posts: 421
Loc: L'Yonne, the Little Thailand.....
No, this is the Princess Anne


H3
_________________________
H3

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#28822 - 21/04/09 08:45 AM Re: The New Morgan 160409 [Re: h trois]
1560 Offline
Goodwood Drifter
Talk Morgan Expert

Registered: 10/10/08
Posts: 2336
Loc: european union
Originally Posted By: h trois
No, this is the Princess Anne
H3


doh
_________________________
for sale: LHD Aeromax: PM for info

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#28825 - 21/04/09 09:00 AM Re: The New Morgan 160409 [Re: 1560]
Alistair Offline
Smile, it confuses them
Talk Morgan Regular

Registered: 18/03/09
Posts: 510
Loc: Hampshire
Life can be amazing....

thanks for the replies. As I posted I thought I would look at the MMC site and noticed the new post of Princess Anne with attached hints and tips for the loyal of both followings.

So pleased that certain German gearbox vendors have a better meshing system than my human effort.

Ta.

Top
#28826 - 21/04/09 10:26 AM Re: The New Morgan 160409 [Re: Bodger]
moggieplus4 Offline
L - Learner Plates On

Registered: 20/02/09
Posts: 129
Loc: Cheshire
I spy with my little eye ! Is the new model shown in MMC's website article on Princess Royal's visit? I think we should be told! ;-)

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#28827 - 21/04/09 10:35 AM Re: The New Morgan 160409 [Re: moggieplus4]
SpeedMog Offline
Talk Morgan Enthusiast

Registered: 02/09/06
Posts: 1592
Loc: Lagos, Portugal
Originally Posted By: moggieplus4
I spy with my little eye ! Is the new model shown in MMC's website article on Princess Royal's visit? I think we should be told! ;-)

sherlock
_________________________
Phil Egginton

Mogless and no doubt soon jobless...:(

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#28828 - 21/04/09 11:05 AM Re: The New Morgan 160409 [Re: SpeedMog]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
Hmm well it looks very nice. However from all the hullabaloo I was expecting something a bit more dramatic / contentious, or at least some changes to the front end.

Having said that the pics there are rather limited, so I'll await the full shots with anticipation.
_________________________
--------------
No I won't put the roof down.

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#28829 - 21/04/09 12:02 PM Re: The New Morgan 160409 [Re: mr_tony]
another Offline
L - Learner Plates On

Registered: 02/04/07
Posts: 170
Loc: London
Thanks chaps behind the Princess - tomorrow then official photo's!

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#28834 - 21/04/09 02:40 PM Re: The New Morgan 160409 [Re: another]
Alistair Offline
Smile, it confuses them
Talk Morgan Regular

Registered: 18/03/09
Posts: 510
Loc: Hampshire
I would imagine that any significant changes to the structures front and rear would result in a massive spend on crash testing for the US and EU.

I guess changes to sheet metal and design outside of the key crash structures would allow them to move with less money sunk into legislative waste.

The less they spend on waste the better the products will be for us (if we can ever afford the new price points, not likely to be me I am afraid) in the long run.

Roll on the 150 year celebration and the AeroMax being seen as a "trad" compared to what they can create out of thin-air, passion and talent.

I might even be able to afford one by then.

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#28838 - 21/04/09 04:47 PM Re: The New Morgan 160409 [Re: mr_tony]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Originally Posted By: mr_tony
It's a lot of money, I could perhaps (and may still at some point) justify a 'max on exclusivity alone, but don't see that a 'new aero' is worth that kind of dough when it's not substantially different to my series 2. The new car certainly won't outperform the s2 significantly in terms of ride, handling or power or interior as it's still the same car running basically the same engine on the same chassis with the same dash, brakes wipers, electronics etc, just a different set of body panels from all I can tell. Hell, a quick trip to DMS for a tweak of the EMS and I'll be running 370bhp too if I want it enough!

So, from the enthusiast perspective I fear for future sales. A lot of owners like me who could stretch really hard to trade up, just wont as the value add over the current car just isn't there. If it was a serious step forward in terms of specification you could make a case, but all indications are that its really not.

However, for the company I guess this is a small concern and they would expect to lose some of us as potential customers, and as far as MMC are concerned I've never bought an Aero new anyway, so I'm not really a lost customer at all!

What I do fear for is the fact that this is a serious jump in not only price bracket, but competition. 70k puts you on Aston AMv8 and Audi A8 / Porsche 911 and Jax XKR / Maserati GT money - competition the Aero has in the past been able to hold its own against in terms of performance and handling (just) while playing the individuality card.

At 130k, the same car cannot in truth hold a candle to the competition - Lamborghini Gallardo, Porsche 911 Turbo / GT2, Ferrari California / F430 / Aston DB9 / Bentley Continental GTC are all in this price range and every one of them is superior to the Aero in every way, except in styling. Every one of them will leave an Aero for dead in a straight line and probably the corners too.

So, I guess my concern is, that at the current price point, the aero is in the same ball park as the competition, and the exclusivity and style make it a winner for some buyers.

At 130k+, the lack of ability against the competition is considerable, so you have got to be a total morgan enthusiast to justify it.

If the marketing guys have done their demographic plots and determined there is a solid market for 50 cars a year at 130k vs 100 at 70k then I'm sure the numbers add up. In the long term I think it would be a shame if there are less people like me who 'wander' into Aero ownership because they like the style and the fact that the car delivers in its class, rather than the fact that it just looks like it does and is made in Malvern.


An interesting post Rich with some very good points made. I think that once you get beyond basic transport, then the decisions on which car to have are not completely rational; as I well know. ooo I think that you also are a victim of the same irrational behaviour, having already ready owned two Aero's and I won't mention the Masser, if you don't. doh

Customers for Aero's are aware that they are not buying into the reliability of a now mass-produced Porsche, but it is a bit like buying a bespoke suit rather than one from M&S, both do the same job and the M&S one is probably more than suitable for purpose as a business suit, but Saville Row is still selling a limited but impressive quantity of their suits (as do Brioni and Boss) at prices that mightily impress. coffee

I think the first Aero was very much a form follows function sort of car, in the true Morgan tradition, and some of the design changes for the Series II onwards were not necessarily a huge improvement as has been said on this forum many times in the past. In many ways the Series II was the traditional horse designed by a committee, with that strabismic front-end, and the d/a treatment at the back. (Now I'm heading for the bush chased by the rest of the S2 mafia)...

This was cleared up somewhat with the Series III/IV, but it was obviously only a matter of time before the company came out with a new Aero model using Matt Humphries undoubted talents. smile The AeroMax, designed by Matt took the company into a different demographic and for many of the people who bought it (not me nono ) the cost was a very small part of their disposable income and Morgan probably under-estimated the huge demand for such an iconic car.

So that leaves us with the new Aero, which as we know has been entered for the Concorso D'Eleganza Villa D'Este and I think it is significant that Morgan has chosen this venue rather than the Geneva Motor show to launch the car. So far the price has not been fixed, though there are indicative figures, and the total quantity to be produced has not been etched in stone either, despite rumours to the contrary. Likewise, with production not expected until 2010 many aspects of the specification will change between now and then, even if the basic shape remains similar. After all it is entered in the Concept Cars and Prototypes section of the Concorso flag

I guess that with the move of the Aero up-market, it does leave space for an Aero chassis with a more powerful engine than the Roadster and a more trad-type body on it, but that is pure speculation on my part.

For me, I have ordered an Aero Supersports (Simon made me do it innocent ) and consequently, I'll not be taking delivery of another Aero 8 this year. gloomy
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#28840 - 21/04/09 06:10 PM Re: The New Morgan 160409 [Re: Aeroman]
cerealsurfer Offline
Talk Morgan Enthusiast

Registered: 09/10/06
Posts: 1520
Bet the Aero SS took a lot of arm twisting wink
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#28843 - 21/04/09 07:40 PM Re: The New Morgan 160409 [Re: cerealsurfer]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
I have now received from the photographer a very nice picture of the car, spoilt by me sitting inside it. He didn't say in his email if I could show it off yet, so have sent him a quick mail to ask the question!

As soon as I can, I'll post it. Unfortunately, it doesn't show off the rear treatment it is a fullon side view.

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#28848 - 21/04/09 09:08 PM Re: The New Morgan 160409 [Re: Shooter]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
Still looking forward to seeing the full set of pics as it seems that there is a fair bit of additional detail on the new car which isn't apparrent from the pics on the morgan site right now. The interior is different too which would explain an increase in the cost too. All this goes some way to answering some of the points I raised above so as I said, I will reserve any judgement until I have seen it in full.

Brian you are completely right when you point out these are emotional purchases driven as much by the look feel heritage and desirability of the car, rather than the raw stats. This has to be true or we would all be driving caterham r500s. Not that I wouldn't like one of those in my garage too...
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No I won't put the roof down.

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#28849 - 21/04/09 10:07 PM Re: The New Morgan 160409 [Re: mr_tony]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
As far as I know, the interior will look identical to current Aero (except for a bit of space behind the seats). Seats in prototype are racing seats covered in leather but will be standard Aero/Aeromax seats in production model.

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#28860 - 22/04/09 06:53 AM Re: The New Morgan 160409 [Re: Shooter]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
thanks for sharing shooter, someone clearly getting carried away suggesting the interior is new! series 4 interior is very nice smile

wondering if swapping into an s4 this year is the way forward, but when you can get your hands on a vanquish s or 612 for around the same money it does rather make you think...

finance seems to be the main issue, i've had initial quotes using interest rates of 10% flat. Ouch! i must look daft!
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No I won't put the roof down.

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#28870 - 22/04/09 09:41 AM Re: The New Morgan 160409 [Re: mr_tony]
Aeroman Offline
Lord Trois-Roues
Charter Member

Registered: 01/09/06
Posts: 5028
Loc: Eton and Lagos
Hi Rich,

I spoke to one of the Director's this week regarding this new Aero SS, and he was very keen to point out that the car we will see is very much a prototype and that the final spec has not been agreed as yet. This was in response to a specific query that I had on the Targa roof. smile

Production of the new car does not commence until 2010 and I don't know for sure, but I would guess that the interior could well be changed between now and the actual production date. Time will tell. flag
Brian
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#28871 - 22/04/09 10:36 AM Re: The New Morgan 160409 [Re: Aeroman]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
Of course - much can change between now and the production car I guess, it's a fair way off.
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No I won't put the roof down.

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#28874 - 22/04/09 10:55 AM Re: The New Morgan 160409 [Re: mr_tony]
another Offline
L - Learner Plates On

Registered: 02/04/07
Posts: 170
Loc: London
"the Series II was the traditional horse designed by a committee, with that strabismic front-end, and the d/a treatment at the back"
Brilliant, surely that is a treaty of war to the mafia? I mean the S1 etype is the most beautiful and normally the first is the purest...!

Aeroman - your new Aero Supersports order, is that the new GT3 derived car or is this the same as the targa completely lost track now, everytime i logg in you've bought another (and of course jealous)!

I was trying to explain all this model discussion and speculation last night to an aging TVR owner (the car not the person!) who pointed out that there is nothing new to buy like his "British" car. I guess there is the emotive market for a toy at top end new Boxter money. Which is where the second hand Aeros are and the market I was in when I bought my S1. We were thinking a new V8 runabout based on the Aero platform could pick up all those emotive people who don’t want a bit of mundane!

Brilliant but where's the published photos!

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#28876 - 22/04/09 10:58 AM Re: The New Morgan 160409 [Re: another]
another Offline
L - Learner Plates On

Registered: 02/04/07
Posts: 170
Loc: London
"wondering if swapping into an s4 this year is the way forward, but when you can get your hands on a vanquish s or 612 for around the same money it does rather make you think..."

Vanquish yes, or for less a 550 £35k? or a V8 aston £40k (although think they are too common to be really special if you can say that)

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#28878 - 22/04/09 11:01 AM Re: The New Morgan 160409 [Re: another]
mr_tony Offline
It's not Maxes, it's mine!
Talk Morgan Expert

Registered: 02/10/06
Posts: 2081
Loc: London
550 at <50k - My preference would be a WSR derivative is tempting. Also noted that there is a Series 1 GTN up for sale still (ex charles car) which tempts me greatly too. (as long as it comes with a soft top option as well...
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No I won't put the roof down.

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#28922 - 22/04/09 10:27 PM Re: The New Morgan 160409 [Re: mr_tony]
Shooter Offline
Talk Morgan Regular

Registered: 05/09/07
Posts: 669
Loc: Crowthorne, Berkshire
At the moment, cannot post the photos.

I know my colour scheme now!

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#29120 - 27/04/09 05:34 PM Re: The New Morgan 160409 [Re: Shooter]
simon marsh Offline
New to Talk Morgan

Registered: 25/10/08
Posts: 1

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#29217 - 30/04/09 09:06 AM Re: The New Morgan 160409 [Re: simon marsh]
belfastgt3 Offline
Just Getting Started

Registered: 13/01/09
Posts: 55
Hi Guys
Been out of the country for a while so missed the whole launch week. Did see this link on my return with what I consider to be the best photos yet of a truly stunning Morgan....enjoy if you have'nt already seen them
http://www.ultimatecarpage.com/car/4121/Morgan-Aero-SuperSport.html

Stephen

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#29220 - 30/04/09 11:17 AM Re: The New Morgan 160409 [Re: belfastgt3]
dmat Offline
L - Learner Plates On

Registered: 06/04/09
Posts: 169
Loc: Yorkshire UK
stephen,

couldn't agree more. They are the best photo's yet notworthy

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#29223 - 30/04/09 12:54 PM Re: The New Morgan 160409 [Re: dmat]
belfastgt3 Offline
Just Getting Started

Registered: 13/01/09
Posts: 55
Also found these on the updated Morgan Company web-site today.
http://www.morgan-motor.co.uk/sales/villa/villa.html

Stephen

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