I also own a Toyota as my daily drive an '03 MR2 Roadster, a fantastic car (for sale if anyones intrested).
You guys make me laugh. Only Morgan lovers could turn a question about self servicing (no jokes!

) into a question of Toyota reliability and public relations.
As a side note, and while we are well and truly off course, when Toyota launched the MR2 in North America, they were debadged in the first year of sales. They said MR2 but Toyota wasn't shown anywhere on the exterior of the car. Theories range from Toyota being unsure as to whether the car would be a success or not (and if it was a flop, not wanting a negative impact on the brand) to feeling that the Toyota badge could make people take the little sports car less seriously (a Toyota dealer told me this at the time). Whatever the case, always fascinated me that the company produced the car but didn't put their company logo on it.
As for DIY maintenance of a Morgan (once it is out of warranty period), I would agree with the people who said it shouldn't effect resale as long as you can prove receipts for all the parts purchased (including oil and all consumables). I would also ensure I documented what I did, when and at what mileage (stapling the receipts to it).
The above is pointless to me as I can manage a bucket and sponge, stretching to clay bar, polish and wax.
