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#45882 - 14/06/10 08:47 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Trevor]
Easter Offline
Talk Morgan Enthusiast

Registered: 11/05/09
Posts: 1554
20 yrs ago Land Rover were in a similar marketing positon as MMC, albeit with much larger volumes, Defender at one end and Range Rover at the other with nothing in between. Enter Discovery to bridge the product/price gap and the rest is history. sounds easy enough.....

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#45883 - 14/06/10 09:06 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Easter]
GLLHG Offline
South Wales Correspondent
Talk Morgan Expert

Registered: 26/05/09
Posts: 2190
Loc: South Wales UK
Originally Posted By Easter
20 yrs ago Land Rover were in a similar marketing positon as MMC, albeit with much larger volumes, Defender at one end and Range Rover at the other with nothing in between. Enter Discovery to bridge the product/price gap and the rest is history. sounds easy enough.....


Nice analogy- let's hope so
regards,
G
_________________________
GLLHG

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#45887 - 14/06/10 09:44 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: 1560]
nputtick Offline
Has a lot to Say!

Registered: 07/10/07
Posts: 1484
Loc: N.Yorks, UK
Setting aside discussion of the car itself, if MMC continues as a two-range manufacturer, ie the "traditionals" and the "supercars", which business line supports the other? Is the profit in the trads or the moderns? If the latter, and the trads are less profitable, will the trads survive? If the former, the price of trads may be affected by profitability of the modern range, and may have to rise to subsidise them? Keeping the two together but as separate business lines will be very challenging.

Food for thought. juggle

Nigel


Edited by nputtick (14/06/10 09:50 PM)

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#45891 - 15/06/10 06:03 AM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: nputtick]
Boshly Offline
NGUNS!!
Part of the Furniture

Registered: 01/09/06
Posts: 4564
Loc: Surrey, UK
Originally Posted By nputtick
Setting aside discussion of the car itself, if MMC continues as a two-range manufacturer, ie the "traditionals" and the "supercars", which business line supports the other? Is the profit in the trads or the moderns?


Both?

I would hope, and understand that this is the case that both lines are profitable. One will always be more profitable than the other at some stage depending on production and costs but I have no doubt MMC are fully aware of the 'value' of the trads in more ways than that, and are simply looking at mainatining the Aero line.

The 'revolution' wink happenend in 1999/2000 they are just trying to maintain that head of steam?? (though I appreciate the concerns of what/how/how much and too much smile )
_________________________
Cheers

BtG

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#45903 - 15/06/10 08:16 AM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Boshly]
Graham, G4FUJ Offline
Salty Sea Dog
Member of the Inner Circle

Registered: 03/07/07
Posts: 21451
Loc: Cheltenham, Glos. UK
Originally Posted By Boshly

BTW I also apply the same rationale to our own Simon regarding the taster CAD sketch released and told him at length during the day today, why assume it will not match the rendering shown? MMC have produced two dramatic and daring and in keeping with Morgan roots designs in the last few years. Why can't they do it again? Looks like it has 'flair in spades' to me. When I see the actual car I 'may' change my mind, I may not, but until then it looks mighty fine smile

Glass is half full guys cheers


Had the chance to get very close to the LIFECar on Sunday (but not get under the skin). Wow love, looks a beaut! camera are still in the camera... But, I'm not sure I'd be able to get in/out, nor that there would be enough room for me if I did manage to close the bodywork once I'd entered... laugh2

Cheers,
_________________________
Graham (G4FUJ)

D8921 L44FOR '93 4/4 Giallo Fly 2 seat smile
'90 LR 90 SW
'07 MINI Cooper

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#45911 - 15/06/10 09:57 AM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Graham, G4FUJ]
Boshly Offline
NGUNS!!
Part of the Furniture

Registered: 01/09/06
Posts: 4564
Loc: Surrey, UK
Originally Posted By Graham, G4FUJ
... But, I'm not sure I'd be able to get in/out, nor that there would be enough room for me if I did manage to close the bodywork once I'd entered... laugh2

Cheers,


You and me both laugh2
_________________________
Cheers

BtG

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#45914 - 15/06/10 12:18 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Trevor]
moggieplus4 Offline

L - Learner Plates On

Registered: 20/02/09
Posts: 135
Loc: Cheshire
I thought the very tasty Weisman (Jaguar lookalike) used a straight six BMW engine. I'm certainly looking forward to seeing the prototype Morgan given the outline.

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#45915 - 15/06/10 12:38 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: moggieplus4]
mr_tony Offline
Mr Fezza
Talk Morgan Expert

Registered: 02/10/06
Posts: 2820
Loc: London
The weisman does look nice, but it uses the last generation M3 straight 6 with well over 300bhp (326bhp I think) and in a car released 4 years ago.
_________________________
--------------
Maxxed out!

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#45919 - 15/06/10 03:22 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: mr_tony]
Boshly Offline
NGUNS!!
Part of the Furniture

Registered: 01/09/06
Posts: 4564
Loc: Surrey, UK
I think the new EvaGT may end up at considerably more than 300Bhp and the engine as a whole is far more advanced in emmissions and effeciency than the old M3 engine.

I would take a guess at lighter too?
_________________________
Cheers

BtG

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#46080 - 18/06/10 01:33 PM Re: New Morgan 2+2 to be Revealed at Pebble Beach [Re: Boshly]
TalkMorgan Offline

The TM in Talk Morgan
Has a lot to Say!

Registered: 31/08/06
Posts: 1332
Loc: England
The Morgan EvaGT ordering system is now live.

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