As most Morgan owners seem to have or hanker after Land Rovers, I wonder what they make of the new Land Rover Evogue.

As an owner of a Freelander,I think it's a winner but would want it in 4x4 mode.

Is it going to be a "marmite" car? (or vegemite if Australian!)

I'm not at the potential customer for this kind of car because I don't really like SUV's.
But if a 4x4, than the real thing: Landy, Mercedes G or Wrangler. But those I don't need.

But I must say, that I like the look the Evogue.

Sunny greetings,
Ivo

too posh for me, I'll stick with Defender 90, but it will sell like hot cakes, the market for an entry level RR is huge

CSK - Spen King father of original [and best imo] Range Rover died last weekend following cycle accident
http://www.telegraph.co.uk/motoring/news...-1925-2010.html

Shame about CSK, though I guess he'd had a pretty good innings...

As for the Evoque definitely NOT an RR, a Freelander replacement maybe.

I'll stick with my 90.

I'm not sure why they changed the name from LRX to Evoque? The name doesn't bother me; however, the change of what was the original concept does.

Land Rover originally pitched the LRX as a diesel hybrid with Range Rover luxury but in a small package. This wasn't going to be lip service to luxury but actually scaling down the RR into a format that many current RR owners would feel more comfortable with.

Personally, I felt the idea made a lot of sense. The driving position of an SUV makes for a more enjoyable long distance drive (while this is my opinion, it is one I have formed over many many many 10,000s of motorway miles both in the UK and in Europe in a RHD vehicle), there are plenty of luxury car owners who simply by larger cars because they are the only ones offered with the features and trim that they want (I have been banging the drum, calling for a small luxury car for ages (coach works Minis anyone?) and lastly hybrid - a diesel hybrid makes sense (just because you drive a RR doesn't mean you don't want to save on fuel).

The LRX was promised to be: fuel efficient, combine luxury (RR Vogue level) in a small platform (it was designed to be VW Golf size), offer a raised driving position in a car that was both built with eco sensitive material and built in an eco sensitive manner.

What they seem to have delivered is a Freelander-esque car with zero hybrid option and all of the interesting eco ideas dropped. Chances are the trim level will also be far less than they first mooted, so as not to steal sales from the RR.

I'll reserve final judgement until I can see one in the metal and understand the model line but at the moment it seems like another poor implementation of what looked like an exciting concept car.

Here is a link to the original Land Rover LRX article with dedicated web site link .

It is worth looking at the micro site for the LRX to see how LR (before Tata Motors (India) takeover) were pushing the concept.

It seems that Proton has also taken on a celebrity design consultant like LR's Posh Beckham, read all about it in the latest version of Sniff Petrol.

damn, I must admit I like the way it looks on the pictures,
I hate those semi-4X4 when I encounter them on the road,
but if my GF would want this,she'ld get it

LRX is very hard to patent/protect is my guess. Non words like Evoque sorry Evogue borrow the pixie dust from big brother RR Vogue name and then tweak it to a word which can be protected in many regulatory domains.

Non words avoid the blunderful concept of the french Toyota MR2 launch being referred to as Toyota launching a sh*t coupe.

It allows a single brochure/badge/name/publicity campaign to travel the world. I would have to say they have chosen a very very good name for it given this "non-word" marketing speak world we live in.

As a play on words it is quite good, Evocative, Vogue, E-Vogue. Had it been a hybrid would even hit the iPod e-gadget geek moment.

I only hope this super marketing world is not going to overpower the brutally strong brand reputation that RR/LR have spent many years building and go all Beck'm Jeans on us. Might ChavRover be the next model ?

Now who else did that sound like G4FUJ ?