I went to the factory back in 2004 when they had just moved into the big new factory, following the fire.
Impressive, very modern and high tech. I expect that in the last 13 years they have evolved further.
I see the price undercuts MMC
The website and the message being delivered about Triumph and its heritage is a clear mirror of what MMC has been doing for a number of years!!
When John Bloor set up Triumph in 1984 he wanted to forget the past, with all the quality, reliability and industrial relations issues that went with it.
The success of Triumph over the years from the first product launch in 1990 and the enormous sales of the Bonneville family since 1999 has clearly changed their view of the history of Triumph!
For what it is worth, the new Thruxton R is a simply amazing machine, combining classic looks with 21st Century technology and manufacturing.
I'll be going next year, probably in the Morgan!