When I see pictures of Eva, I have two opposite feelings.
The reason is that I see an extraordinary brand new car, something between a BMW, a Bugatti and an Aeromax. This feeling is very positive, especially if you consider the design, the technology and the efficiency.
As Aero S1 owner, I am also sad to discover that this car will not replace for me the Aero. The Aero is a totally exclusive car, modern, different, powerfull, rustic and capricious! That why I love it!
Considering the economic reasons and security requirement, I am afraid that the spirit of Aero S1 and S2 is definitlivly dead in Malvern Link. My next Morgan (mine has already 63'000km) will probably be a 4/4 Sport

Probably, I'm hopelessly old fashioned... But for me, this car is not a Morgan. It might be an eye catcher with beautiful lines, (not so sure about the front, though...) but change the grille and the name...

Trad forever

I know what you mean, however I think you have to see this as something ifferent again to the Aero. The Eva may slot in at the sub 100k price point (we hope) that is / was the Aero, but it is not a replacement like cortina/sierra/mondeo.

I believe the aero will live on in one of the other forthcoming models, most likely the lifecar, I guess we will have to wait and see. But with the pipeline in place for a new model every 2 years there must be at least two other cars in the concept and design process that we will have to wait for... Exciting times.....

I agree.

The Ferrari Californian and the Aston Martin are the most beautiful cars ever, the Eva, despite its excellence in design and innovation is going to battle against these cars in price and performance.
What is Charles thinking off?
Really get a grip on the world market and just concentrate on the traditional cars of your fame and fortune.
I suspect that the EVA will send Morgan to the wall, mark my words.
The market that Charles is trying to enter is run by multi national billion dollar company's and he will loose.
Sad but inevitable , so sad to see a household name Disappear through egotism and a lust for fame...

The EVA is in the EVO


http://www.evo.co.uk/news/evonews/255985/morgan_eva_gt_unveiled.html

oh come on the saying goes that any publicity is good publicity so I have no doubt that Morgan will sell more of all models as a result of this good pr.

We had this naysaying with the aero and 10 years on the same sort of things are being said, I think that is a shame.

All I can say is that you must be trolling again clearly demonstrated by suggesting the Ferrari California as a beauty. Have you actually seen one?

All things are subjective but I would venture that you are in a tiny minority to consider a stillborn Maserati hardtop convertible with a giant bum and a lot of odd angles beautiful.... I would suggest respectfully that sir revisit his popular high street optician as his prescription needs refreshing...

Anyway moot point, the eva is intended to e sub 100k, so t only obvious rival will be the Maserati Granturismo (beautiful indeed) but will be an old design by then, other than that natural rivals like the bentley continental, ferrari 612 replacement or merc cl will be more expensive and less exclusive giving the eva an easy chance to sell its production run..

I'd like to give my small contribution to this discussion: when I saw the first sketch (some months ago I think) the side profile recalled be of a more-aerodynamic Aeromax, but when I saw the first front view of the Eva it gives me more an impression of a Bugatti (as Chrisa8 said). I expected the front lights to be round, as in all the other Morgan.

This car seems to me a very nice experiment to go somewhere else from the traditional range, as done with the Aero series, but the front could have been as the latest Aeros instead. That is still typically Morgan, while this one reminds me of that +4+ of the past.

In term of commercial success this car aims to compete with the 911, no doubt. It's placed between 80k and 100k (Euro), has a 2+2 seating, around 300 hp. This task is the most difficult in the whole car industry, but considering that Morgan aims to sell only 100 of this Eva we are still talking about niche quantities.

My only remark for this beautiful car is that it's a bit too normal for being a Morgan and it would fit more a lower price, given the competition and the direct mechanical comparison with "the donor" BMW 335i and the similar priced BMW M3.

Finally, it looks really amazing in two-tone paint, because this recreates in a practical way the shape of the front wings on traditional range. The car itself is well done, nice step forward, but is this the right direction?

I for one, am now in the market each week for a lottery ticket!! I think the car is really great, albeit that I would prefer the grille not recessed and with the trademark silver band across the bottom!!

To say "this will put Morgan to the wall" and such like is a load of B******x As Rich says we have heard all this before. I just hope they will sort out all the niggles BEFORE delivery so it is as good as it looks!!

Hopefully(!!!) my numbers come up before they are all sold!!

It makes me wonder if people understand how Morgan does business when they talk of this model or that model being the end that will push Morgan out of business.

The secret is to always have more demand than you can supply rather than the other way round. Morgan aren't going to make 100 Eva's that sit in a fenced parking lot unsold. Yes, there is a considerable amount of R&D expense but I would expect that they would budget for that.

I can quite easily see Morgan continuing in this vein for another 100 years with headline grabbing exotica coming out in limited enough numbers every few years to sell out, make a reasonable profit over the R&D cost and allowing them to continue churning out traditional +4 type cars.

My own personal view on the EVA is that it is savagely ugly, with no real flow or cohesion.

I was interested enough to make preliminary enquires about purchasing one when the first impressions came out, but I'm certainly glad now that I took it no further.

I think Morgan are possibly trying to compete with the big boys with the EVA, but they'll have to seriously up their game with regard to fit and finish to be anywhere close to the likes of Aston or Porsche.

It's a niche car for wealthy eccentrics, as possibly most Morgans are, but I think this is a very small niche.

+4+ all over again?

Good luck Morgan!