As there are a myriad of posts running on this topic, I felt it was worth combining them for reference in the future. I will close the other threads and ask, for continuity, that we move future discussion of the EvaGT to this thread.

As a reference:

The Morgan EvaGT press photos can be found here

Morgan EvaGT photographs from Pebble Beach, August 15th 2010 can be found here

As per The Morgan Car News , the technical specification in the MMC EvaGT press pack is as follows: -

Would this mean it will share the transmission from a BMW?

Will it become a BMW with a Morgan line ????

I've looked at the pictures several times during the day and each time the car grows on me more and more.

So whose it aimed at? For me with the aero as a weekend car it won't work and as a weekday car I'd love to say yes but I don't think it would go down well with my customers. I do worry that we will find them outside football training grounds

So for me it would have to be a weekend car, but for that I'd like to see some of the roof disappear, maybe it could come with a webasto style roof.

I hope the life car when we see it if as good, and well done Matt H for carrying it off, first time I've looked on Pistonheads and seen an overwhelmingly positive response on a new Morgan.

Here's the link for anyone who hasn't read it (all 9-pages) and as Asbo says, mostly very positive.

Must admit I too was pleasantly surprised at all the positive comments though there was one with the same old same old doom mongering

I also agree with Asbo, re my weekend toy being a roof off job and would suggest that applies to most Morganeers but.... the Aeromax sold well!

And maybe the key is for some to have a Trad or Aero for the weekend and an Eva for more everyday or Gt. You can still have your regular everyday mundano as well.

The reception has been very positive and the upshot is it has put the Morgan name back on the international stage. The other benefit, and one I have been long a proponent of (in fact, spent 15-minutes waxing lyrical at Wilton House to an attendee about this very point), is that is makes younger generations aware of Morgan Motor Company!

I am with Boshly.

Sunscreen at the weekends is wonderful but I need something more practical for the week. I feel terrible when I get in the VW Mogodon on mondays and press the perfectly formed buttons. It is like having to leave a little bit of myself behind in the garage.

Now an Eva gives me the best of both worlds. I just need a can opener and marking-out kit....sunroof here I come. Yet another benefit of Aluminium.

Well done Morgan.

the max was a very limited run, how about eva?
And I also think the customer base for the eva will be quite different than the max. I can see a lot of these going to russia and middle east.

Ludo, the indication is that the EvaGT will be a standard production model - like the Classic range and the Aero 8 when it was still in production.

that's what I thought so I dont think one can expect the car to retain it's value as much as the max.

I just received this from Morgan Motor Company; a very nice angle and photo of the EvaGT: -

Simon, the pictures Morgan sent you are mine. For some reason, they haven't had anyone take any official shots at Pebble Beach, or if they have, they've not got them back to the factory yet. I've just sent them all my pictures so they can use them for the web and MSN.

That looks really super from these views, quite a wide door too so ingress and egress should be relatively easy.

Isn't the 'Max the second most numerous of the Aero derivatives? Doesn't seemed to have affected resale values.

The more I see of the Eva, the better it looks.

In volume I thought it was: Series I, Series IV, then AeroMax?

I agree about the Eva's looks.

Brian

I dont think you can just do the maths like that. The max was a limited run from the start, the aero on the other hand was not and was a model that had evolutions hence the devaluation of the later compared to the former.
the eva client based will not be the same as the max. As some pointed out expect to see this car go well beyong the morgan enthusiast community and reach the car ark of football pitches, the garages of rich russian and other people wanted to be notice. typically these people dont hold on their toys for too long, it's only last as long as the time it takes the new must have to come out and this will drive the price down on the used market because the turnaround for these cars will be much higher than for the max.

Personnally I just hope that it will a profitable car for morgan that allows them to keep offering niche product for the true enthusiasts (not meaning that those who will buy the eva are not but the proportion will be much lower).

PS: these wheels are not suited to the car IMO (looks like volk TE37 that one can find in all the good tuning shop for japenese cars?), the ones on the rendering were better.

I also find the looks of the new Morgan growing on me with time ~ a sign of good design? As yet I am yet to see an awkward angle which is an improvement over some later Mog designs.

The Eva GT looks great. Especially the profile and rear end are stunning. The front, as usual for new Morgan models, needs some tidying: I am not sure sure about the recessed grille

Harald

Nobody said the AeroMax was not a limited run, and your opinion that the later model Aero's were devalued is just that an opinion! Each Series seem to have their enthusiasts, just ask Boshly about the rare Series II.

As regards the demographic that will buy the EvaGT, unless you or the person whom you are quoting has 20:20 forethought, I don't see how you can make this prediction. Rather than enter a long discussion on this, I suggest we wait and see. Meanwhile, I have ordered one as have several others on this site and we certainly don't fit into your predicted client base.

Brian,
Are you trying to ensure the longevity of Morgan all by yourself?
More power to your elbow if so

Cheers,

funny how you seem to have a very selective reading as I specifically wrote and I quote it here "...not meaning that those who will buy the eva are not (morgan enthusiasts) but the proportion will be much lower"

as for expanding client base, I am not making it up, it has been said by Morgan itself if I am correct.

still saving for my Trad but had i the pence and pounds i would gladly own this Moggie

Careful Graham, you sound a bit like my Head Office!

Best
Brian

I don't doubt that there will be an expanding client base, now who's being selective? Just as the Aero models increased the mix and age of the Morgan park. I just don't agree with the supposition that, and I quote verbatim, it will necessarily "reach the car ark of football pitches, the garages of rich russian and other people wanted to be notice".

For example, on the PH thread there are quite a few petrolheads, including 'Jonny TVR', that have said they will or have ordered an EvaGT.

P.S. ... and now other TVR owners are placing deposits. It seems that Cerbera owners like it too!

if you believe expending doesnt mean diluted then we'll have to agree to disagree

Looks like

yet another review.

http://cars.uk.msn.com/news/photos.aspx?cp-documentid=154411597

EvaGT MMC

When I see pictures of Eva, I have two opposite feelings.
The reason is that I see an extraordinary brand new car, something between a BMW, a Bugatti and an Aeromax. This feeling is very positive, especially if you consider the design, the technology and the efficiency.
As Aero S1 owner, I am also sad to discover that this car will not replace for me the Aero. The Aero is a totally exclusive car, modern, different, powerfull, rustic and capricious! That why I love it!
Considering the economic reasons and security requirement, I am afraid that the spirit of Aero S1 and S2 is definitlivly dead in Malvern Link. My next Morgan (mine has already 63'000km) will probably be a 4/4 Sport

Probably, I'm hopelessly old fashioned... But for me, this car is not a Morgan. It might be an eye catcher with beautiful lines, (not so sure about the front, though...) but change the grille and the name...

Trad forever

I know what you mean, however I think you have to see this as something ifferent again to the Aero. The Eva may slot in at the sub 100k price point (we hope) that is / was the Aero, but it is not a replacement like cortina/sierra/mondeo.

I believe the aero will live on in one of the other forthcoming models, most likely the lifecar, I guess we will have to wait and see. But with the pipeline in place for a new model every 2 years there must be at least two other cars in the concept and design process that we will have to wait for... Exciting times.....

I agree.

The Ferrari Californian and the Aston Martin are the most beautiful cars ever, the Eva, despite its excellence in design and innovation is going to battle against these cars in price and performance.
What is Charles thinking off?
Really get a grip on the world market and just concentrate on the traditional cars of your fame and fortune.
I suspect that the EVA will send Morgan to the wall, mark my words.
The market that Charles is trying to enter is run by multi national billion dollar company's and he will loose.
Sad but inevitable , so sad to see a household name Disappear through egotism and a lust for fame...

The EVA is in the EVO


http://www.evo.co.uk/news/evonews/255985/morgan_eva_gt_unveiled.html

oh come on the saying goes that any publicity is good publicity so I have no doubt that Morgan will sell more of all models as a result of this good pr.

We had this naysaying with the aero and 10 years on the same sort of things are being said, I think that is a shame.

All I can say is that you must be trolling again clearly demonstrated by suggesting the Ferrari California as a beauty. Have you actually seen one?

All things are subjective but I would venture that you are in a tiny minority to consider a stillborn Maserati hardtop convertible with a giant bum and a lot of odd angles beautiful.... I would suggest respectfully that sir revisit his popular high street optician as his prescription needs refreshing...

Anyway moot point, the eva is intended to e sub 100k, so t only obvious rival will be the Maserati Granturismo (beautiful indeed) but will be an old design by then, other than that natural rivals like the bentley continental, ferrari 612 replacement or merc cl will be more expensive and less exclusive giving the eva an easy chance to sell its production run..

I'd like to give my small contribution to this discussion: when I saw the first sketch (some months ago I think) the side profile recalled be of a more-aerodynamic Aeromax, but when I saw the first front view of the Eva it gives me more an impression of a Bugatti (as Chrisa8 said). I expected the front lights to be round, as in all the other Morgan.

This car seems to me a very nice experiment to go somewhere else from the traditional range, as done with the Aero series, but the front could have been as the latest Aeros instead. That is still typically Morgan, while this one reminds me of that +4+ of the past.

In term of commercial success this car aims to compete with the 911, no doubt. It's placed between 80k and 100k (Euro), has a 2+2 seating, around 300 hp. This task is the most difficult in the whole car industry, but considering that Morgan aims to sell only 100 of this Eva we are still talking about niche quantities.

My only remark for this beautiful car is that it's a bit too normal for being a Morgan and it would fit more a lower price, given the competition and the direct mechanical comparison with "the donor" BMW 335i and the similar priced BMW M3.

Finally, it looks really amazing in two-tone paint, because this recreates in a practical way the shape of the front wings on traditional range. The car itself is well done, nice step forward, but is this the right direction?

I for one, am now in the market each week for a lottery ticket!! I think the car is really great, albeit that I would prefer the grille not recessed and with the trademark silver band across the bottom!!

To say "this will put Morgan to the wall" and such like is a load of B******x As Rich says we have heard all this before. I just hope they will sort out all the niggles BEFORE delivery so it is as good as it looks!!

Hopefully(!!!) my numbers come up before they are all sold!!

It makes me wonder if people understand how Morgan does business when they talk of this model or that model being the end that will push Morgan out of business.

The secret is to always have more demand than you can supply rather than the other way round. Morgan aren't going to make 100 Eva's that sit in a fenced parking lot unsold. Yes, there is a considerable amount of R&D expense but I would expect that they would budget for that.

I can quite easily see Morgan continuing in this vein for another 100 years with headline grabbing exotica coming out in limited enough numbers every few years to sell out, make a reasonable profit over the R&D cost and allowing them to continue churning out traditional +4 type cars.

My own personal view on the EVA is that it is savagely ugly, with no real flow or cohesion.

I was interested enough to make preliminary enquires about purchasing one when the first impressions came out, but I'm certainly glad now that I took it no further.

I think Morgan are possibly trying to compete with the big boys with the EVA, but they'll have to seriously up their game with regard to fit and finish to be anywhere close to the likes of Aston or Porsche.

It's a niche car for wealthy eccentrics, as possibly most Morgans are, but I think this is a very small niche.

+4+ all over again?

Good luck Morgan!

I believe it was Peter Morgan who quoted Henry Ford. When asked a salesman to produce more cars, Henry Ford said he was happy to have demand greater than supply, and he would sack salesmen when supply was greater than demand.


oddly I have just tried to Google this quote and the first hit I found was on a previous TalkMorgan thread...posted by me

I think this shape 'grows on one' with each viewing. I like the centre bonnet strip, but it looks like the bonnet will open conventionally from the front with rear hinges and the panel join is on the colour change. I also think that the wipers (or single wiper|) will be concealed behind the lip when parked. The only detail which jars a bit is the spiked rear panel, which has an oriental flavour. But to extend that further back would resemble 60's Corvette styling. I assume theres no interior since there are no interior shots. I think this car should be judged first as a modern GT, and it's visually effective, and definitely quirky, but so are Bugattis. Whether it will impact on MMC either way remains to be seen. Personally if I were to win the lottery now, I would rather find an Aeromax, which to me is still the definitive (Morgan) closed GT shape. The trouble is, I might never use it because I'm so besotted with the Roadster.........

wipers are hidden - matt confirmed this to me at goodwood. not clear how many wipers though, one would be the obvious solution though...

I truly had to let it sink in,
I expected something different and can't imagine me driving this car
sad but true, my enthousiasme went away seeing the second teaser and when I saw the real pictures; I felt dissapointed

what I do like/see is some details that could be fine on a remake of the Trads (when ever legislation obliges MMC to do so)

I whiched it was more like the lifecar/SLR and less baroque

I like this one for exemple: http://www.evo.co.uk/images/front_picture_library_UK/dir_777/car_photo_388882_25.jpg
but the real model has a more bulged motor-hood and wheel-arches

anyway, YES, I see things I like, but the overall design doesn't make me want one

though I confident M.H. will design some more nice cars and one of them will suite my needs

Personally I think this car looks absolutely sensational.

If it really comes in at £70k-£80k I would try to find the money to get one. Suspect the first run (100?) are already long sold by now even?

I think the Eva is an impressive design. My only gripe would be the recessed grille. Change it to an Aero grille and it would be great.

Still wouldn't change my Aero for one though !!! I need to feel the sunshine.

DJC here, ex TVR owner (x2), I believe I may have put my hand up in the thread aswell about doing something emotional...

it's a passion isn't it
welcome on the forum!!!

Hi DJC (Maverix) welcome to the relaxed and friendly corner of the web known as TalkMorgan

There's a few ex-Tivvers here...

Welcome!

Some more positive coverage of the Eva.

regards (and I hope the link works !)

(edit:- just tried it and it did work - amazed myself!)

John

http://www.telegraph.co.uk/motoring/picturegalleries/7954644/New-Morgan-Eva-GT-in-pictures.html

Ello chaps.

Im not actually new, bit of a serious lurker truth me told. Im not a massive fan of the Aero 8, but only because I was left drooling by the GTN when it came out. I saw Charlies car was available last yr and was sorely tempted to follow through but for reasons various bottled it. I was mahoooosively tempted again with the SuperSports, but again the stars didnt line up right.

See, my trouble with modern cars is, well, frankly Ive got a lot of issue to be honest.

1. I see no reason for them to weigh so much. It offends me. TVR managed to avoid them weighing a lot, Morgan still do.

2. I loathe dull designs. TVR avoided that, Morgan still do.

3. I see no reason why a car cant do everything. My TVRs managed to do that, be competent sports cars, competent GT cars, competent every day cars and then sometimes loony machines. I used my Griff and my Sagaris as my everyday commuter cars. Morgans do that aswell.

4. Special. I need a car to feel special.

With the demise of TVR, choice become a bit knackered. Jag make blunted instruments these days. Porsche produce God awful interiors. BMW even worse. What makes a chap's heart sing? The choices are very limited. Fortunately Morgan still understands what drives blokes to buy cars with their hearts. I cant gaurantee Ill purchase one, I have a long standing interest in the Evora and the S comming out + some tweaks should see it at the 400pony mark which makes it the car it should always have been,

But at least its good that we now have the option and choice. Long live the British eccentric.

Hello!

In response to point 1, TVR never had to homologate for the American market. The amount of effort that has to go into crash and pedestrian protection is *insane* and this is what makes a lot of 'normal' cars look similar and weigh a lot. Also need to balance materials vs cost vs weight. TVRs are partially light because of the body work but glassfibre has more than a couple of downfalls - bringing me back to crash protection. Let's face it, crash in a Griff and you'd be lucky to walk out of it in one piece whereas in even a modern supermini the amount they can withstand is incredible.

Not what people like to hear from petrolheads but I'd take saving lives over minimising weight any day of the week and I'm glad the standards/regulation are so high nowadays. Not saying it's perfect but I think it does more good than harm.

At the same time customer demand for luxury has increased and people expect air con units that can chill you even when the car is at full tilt on a hot summer's day. People expect having good hi-fis, comfy seats with lots of adjustment, high grade plastics, so on and so forth. It all adds weight and there's only so many places you can trim without a car costing a fortune.

As for number 4, I think you're being a bit unfair. Porsche make God awful interiors? Do they? They're not the most exciting but their quality is undeniable, as attested to the sheer number of the things running round in perfect working order. The new Panamera/Cayenne have really swish interiors. As for BMW, well, they're a large scale manufacturer so there has to be commonality in parts and design language. That's why firms like TVR go bump and why BMW make big profits even in a recession. I really like BMW interiors FWIW and they feel hewn from granite, even in the 1 series.

And I wouldn't call the XKR a blunted instrument, not sure how you can argue against something with 500+bhp/lb ft, ability to do everything and undercut Aston's efforts by £10k minimum. They're a really desirable car.

<<TVRs are partially light because of the body work>>

Glass reinforced plastic is actually heavier than metal. (Griffs aren't particularly light any way mine was quoted at 1060Kg,but actually weighed nearer 1150kg)

<<but glassfibre has more than a couple of downfalls - bringing me back to crash protection. Let's face it, crash in a Griff>>

The Griff had to adhere to the same regs as any other car of it's period.

<<Porsche make God awful interiors? Do they? They're not the most exciting but their quality is undeniable>>

I tried very hard to persuade my wife to swap her SLK for a 993 C2 Cab with 18k miles on the clock, she liked the car, but said that she could not live with the acres of black plastic

But in general, I take your point I drove TVR's for 9 years as my company cars, I suspect I would find them a little too raw now. But I do find the current obsession with HP over driving dynamics a bit strange, 500 bhp is a bit daft isn't it?

Brian

Some interesting points Maverix, and I agree with most of them. It's funny how many petrolheads follow the same train of thought when it comes to seeking individuality. I've looked at 911's on and off over time and the majority have visually uninspiring interiors. Porsche seem to favour carrying the colour theme to everything, so it's all a bit too much. Especially the blandness of grey and the intensity of red. I don't mind black but relentless black would take a bit of living with!!!!!!
I've liked TVR since the seventies, but the stars have never aligned for me. I missed a 2500M to get married, and now, they (all TVR's) just fall short of the 'must have' bar. I really don't know why. It's the visuals that just don't quite hit the spot for me, although the T350 comes very close.
In the end I like the trad Morgan too much to consider much else......

Having had a TVR as have several friends and coleagues... the Morgans dont come even close on the running costs of TVR's!!

Not so good to trade quality engineering for weight saving and individuality.... generally it does not look so good when on the back of a low loader.

Guess in part that's responsivble for the jelly mold aspect of some modern sports/performance cars.

Not that any of it matters. Work has required 40,000miles in the last year, so a £540 Ebay bargain barge diesel Passat with 200,000 mies already on was purchased to be my daily stead. Hence the steadily growing itchy fingers to have a proper car again, though I will say Ive absolutely grown to love the Barge It take a complete kicking on a weekly basis and keeps on ticking. Indestructible!

A farming friend of mine had a TVR Vixen that was written off when a bull sat on the bonnet, another case of the customer doing the r&d, I'm sure Porsche/Merc test for this occurance

I like your posts

Magistrate: " Mr Bull you are charged with willfull destuction of property, namely one TVR Vixen"
Mr. Bull: " M'Lud if you examine the cctv footage you will see I was staionary at the time and was in fact rear-ended by said TVR [snort]"
Magistrate: "what a load of old bull!"


sorry..

Not when you run them into the back of a JCB they aren't!
Admittedly, it was a 3 month old Golf...

Cheers,

But, the modern supermini has had 10+ more years of development in crash protection over a Griff...
GRP (and other composite) bodies can be just as good if designed that way. Modern F1 cars are a good example

Cheers,

My dad likes the EVA-gt,
maybe I'm too young to understand the design

You're getting a bit old to pull that one Steven, you know it was designed by a proper youngster!

Tempus fugit ...

B

still haven't met M.H.

My 2p - excellent work Morgan. I spoke with Matt Humpfries (sp?) at Silverstone 08 and thought they should develop exactly this sort of car. Remove the back seat you can drive with luggage distance GT style but not. I don't really see the need to have a convertible they are generally a pain in the ass. Something like a baby Aston but handmade custom and more individual. Good work, I can see plenty of younger people aspiring to one or buying one, like I did when the Aero came out.
Sorry I find reading design nit picking rather dull. It's a bit like the conversation you get with an Aero. A passerby starts chatting about him or his friend who used to run a 3 wheeler back in the day and how great they were etc..
PS
That you can get the Supersports on Playstation too can only be a good thing for Morgan

but not the pedalcar
rumours-list:
MORGAN
Morgan 4/4 '
Morgan Plus 4+ '
Morgan Plus 4 SS '
Morgan Trike SS '
Morgan Plus 6 '
Morgan Plus 8 '03
Morgan Aero8 '
Morgan Aero8 LM Race Car '
Morgan Aeromax Coupe '06
Morgan LIFEcar '06
Morgan Plus 4 4Seater {2.0L, 145hp} Convertible '06
Morgan Roadster 4Seater {3.0L, 223hp} '06
Morgan Plus 4 2.0 Convertible '06
Morgan Plus 4 V6 Convertible '06

Gareth - wish I knew, sent my 5k deposit electronically 2 weeks ago, haven't heard the square root of anything - anyone else out there got a notification or similar from MMC?

I did check the sort code and account number.......

just send a mail to EvaGT@morgan-motor.co.uk

How I disagree! Just returned from "Morgans at Windermere" organised by Fellmog. The glorious majestic scenery can never be appreciated when sitting in a "tin-top".

I had the pleasure of seeing the EvaGT in the 'metal' today and was extremely impressed. While I liked the images, I was waiting to see it in the real world before forming my final opinion; I can honestly say that photos do not do it justice: striking, elegant and impressive were all words that sprang to my mind.

I will post up some photos tomorrow later in the day but would suggest that you wait until you see this car for yourself before you question the design.

sorry, had to be done - get photoshopping, the internet is depending on you....

geneva

did you tell them to put the grill back online with the bonnet/bumper??

As per your request

good to see it from more angles, it does look great. Wonder when we will see. production spec demonstrator, as that for me will be the final confirmation...

I was wondering how EvaGt compares to Aeromax now we have the perfect pictures awesome!

I'm with ^ which probably means I really want one too. Really like the two tone too, must be turning into proper Morgan man. I also saw CM driving a Aeromax though Mayfair Wednesday night which got me wondering Aeromax or EvaGT? Somebody must have thought this through.... Simon ?

For a Daily Driver - Eva
For a Weekend Toy - Max

Would be my thoughts. Although a Series 4 Aero8 would do me.

Just got my acknowledgement today, unfortunately MMC missed out the town I live in from my address.......happily the US post office still employ a handful of gifted people.

2 years and counting........

Looks like MMC may have some UK based competition in this market sector.

Note the comments on the roof.

New Lotus

It's a V8, and a hybrid, and it's a 2+2. Not as interesting to look at as the Eva, and the interior won't be as lovely as a Morgan, but it's going to be bleeding quick. Hope the V8 sounds better than the V8 esprit did though...

Rich I hope MMC has looked at the size of this market sector, the key to which for Morgan is going to be getting the price right.

The Eva will be a stunning car but at the top end its going up against established GT's in the Astons etc. I'd love to see the car in the flesh but the more I think about it the more I'm convinced that my Morgans need to be roofless.

I'd be interested to see how much market research has gone into this and who the target audience are. My guess is that all these 2+2's must be aimed and the growing populations in the far east.

Does MMC has a Chinese dealer.

MMC have identified a sizeable market for fairly expensive company cars in the UK but they can't be 2-seaters or convertibles - some twisted car leasing logic here- but think Jaguar XK Coupe and 911 Coupe - both come with near useless rear seats

Or the poor end of the market: MGB GT, Triumph GT6...

Does somebody know how many GBP 5000 deposits are taken for the EvaGT by MMC

Charles, but I forgot his TM-nickname
Otherwise you could have PM'ed him

This thread is worth reading. At last count, I was told there were nearly 200 deposits; however, this was a few months back.

Hi Simon.

I read the topic.I was just curious about how many deposits MMC received at this moment.
I can imagine that after the EvaGT was first showed there was a peak in orders.It is interested to know if the orders still come in.