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Re: Where does Morgan go after the V8? [Re: +8Rich] #510383
26/04/18 09:19 AM
26/04/18 09:19 AM
Joined: Mar 2009
Posts: 6,082
Hampshire
Alistair Offline
Smile, it confuses them
Alistair  Offline
Smile, it confuses them
Talk Morgan Sage

Joined: Mar 2009
Posts: 6,082
Hampshire
That was a good post thank you.

I loved the "I bought one article" which followed on from the Chris Harris driving the +8 to the Geneva Motor Show. +8 Video

Morgan taking the two massive electronic poster boards. What a great display of confidence and brand awareness. I really hope this works out for them. I intend to take the mog out to see them if possible are they still on?

The Routemaster idea is fun, wood and aluminium lined party bus. They just need to fit a huge V8 and open exhausts to bring it into line and replace the V8 in the range? Visions of Thunderbirds are go wink


Just time to burn a little more petrol before dinner.
Re: Where does Morgan go after the V8? [Re: +8Rich] #510390
26/04/18 09:50 AM
26/04/18 09:50 AM
Joined: Jul 2007
Posts: 22,493
Cheltenham, Glos. UK
Graham, G4FUJ Offline
Salty Sea Dog
Graham, G4FUJ  Offline
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Joined: Jul 2007
Posts: 22,493
Cheltenham, Glos. UK
'Fraid I had visions of On the Buses when I saw the Routemaster grin2
But, as a little 'un, I used to ride them quite regularly, so it will be good to see one still in use, even if the interior doesn't reflect the original.


Graham (G4FUJ)

D8921 L44FOR '93 4/4 Giallo Fly 2 seat smile
'90 LR 90 SW
'07 MINI Cooper
Re: Where does Morgan go after the V8? [Re: +8Rich] #510392
26/04/18 10:09 AM
26/04/18 10:09 AM
Joined: Oct 2013
Posts: 6,324
Northamptonshire UK
Stringers Best Mate Offline
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Stringers Best Mate  Offline
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Joined: Oct 2013
Posts: 6,324
Northamptonshire UK
I would guess that Toby Blythe is a breath of fresh air after the DeRoos year, and I think there are some great positive 'hits' so far, with a good return on investment exposure.

The Routemaster is a fantastic idea, and celebrates the Britishness idea so much further..! Wait until it stops before alighting, of course..

I just hope that MMC don't shoot themselves in the foot by promising the earth and then slipping on quality control and warranty repairs, or even releasing any new design with insufficient testing. There are too many owners that have had post purchase issues of a serious nature..!!

To have a Plus 8 with less than 8..? Nah.. Plus 6 and Plus 4 with or without an 'E', but please...always a V8.


Steve
Re: Where does Morgan go after the V8? [Re: Alistair] #510393
26/04/18 10:41 AM
26/04/18 10:41 AM
Joined: Dec 2009
Posts: 20,721
Devonshire
+8Rich Offline OP
Member of the Inner Circle
+8Rich  Offline OP
Member of the Inner Circle

Joined: Dec 2009
Posts: 20,721
Devonshire
Originally Posted By Alistair
That was a good post thank you.

I loved the "I bought one article" which followed on from the Chris Harris driving the +8 to the Geneva Motor Show. +8 Video



I think the Speedster featured maybe is JB62's before the screen was fitted and the plate personalised wink.


Regards Richard

1999 Indigo Blue +8
2009 4/4 Sport Green
1994 Connaught Green +8





Re: Where does Morgan go after the V8? [Re: Stringers Best Mate] #510399
26/04/18 12:22 PM
26/04/18 12:22 PM
Joined: Apr 2008
Posts: 7,689
Gloucestershire, UK
Hamwich Offline
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Hamwich  Offline
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Joined: Apr 2008
Posts: 7,689
Gloucestershire, UK
Originally Posted By Stringers Best Mate
but please...always a V8.


Always is a long time. My view is that if MMC is looking to reach out to a wider customer base, it means appealing to a much younger demographic than the current purchasers.

Crusty old farts like us who remember the muscle cars of the 1960s with affection rather than guilt will always like the V8 despite its planet-kiling thirst for hydrocarbons, but I suspect a younger generation, raised on high efficiency, low consumption engines will not hold them in the same regard?

Given the average lifespan of a Morgan model is measured in multiple decades rather than months, I think MMC might well be looking at things a tad more strategically. If they are going to have to go through a whole new set of homologation / type approval tests for a new model, they might feel it simply isn't worth the candle to do it with an engine type that won't have broad appeal.


Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 1957 R4 CV, 2005 Ferrari Vipar
Re: Where does Morgan go after the V8? [Re: +8Rich] #510403
26/04/18 01:58 PM
26/04/18 01:58 PM
Joined: Mar 2009
Posts: 6,082
Hampshire
Alistair Offline
Smile, it confuses them
Alistair  Offline
Smile, it confuses them
Talk Morgan Sage

Joined: Mar 2009
Posts: 6,082
Hampshire
Yes the JLR V8 is a monster engine but I would expect it to become end of life in the next couple of years negating a big investment by Morgan in installing it.

However even the rate of change on quite new V8 engines like the AMG 4.0 turbo V8 is unlikely to match the multi year profile as you have outlined. The gap you highlight is the root of the issue. At least people like AMG are used to working with lower volume external companies. It’s also a real belter of an engine and more than capable of being rude boy loud 8)

In my dreams.

I am certain Morgan have burnt oil on this one. They certainly have the bit between their teeth right now.


Just time to burn a little more petrol before dinner.
Re: Where does Morgan go after the V8? [Re: +8Rich] #510445
26/04/18 07:03 PM
26/04/18 07:03 PM
Joined: Mar 2012
Posts: 3,392
South Yorks
Clipper Offline
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Clipper  Offline
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Joined: Mar 2012
Posts: 3,392
South Yorks
I'm suprised that given the +8 & Aero range is a significant part of MMC's limited product portfolio, and I assume as the article mentions, where a chunk of profit's emanate, why no replacement is ready now.

It's not as if MMC have not had time to plan for the end of the BMW engine.


2017 Ravenblau Blue Aero 8
2010 Ferrari Blue Plus Four




DHA1G
Re: Where does Morgan go after the V8? [Re: Hamwich] #510466
26/04/18 09:16 PM
26/04/18 09:16 PM
Joined: Nov 2011
Posts: 2,780
Australia - NSW Mid North Coas...
OZ 4/4 Offline
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OZ 4/4  Offline
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Joined: Nov 2011
Posts: 2,780
Australia - NSW Mid North Coas...
Originally Posted By Hamwich
Originally Posted By Stringers Best Mate
but please...always a V8.


Always is a long time. My view is that if MMC is looking to reach out to a wider customer base, it means appealing to a much younger demographic than the current purchasers.

Crusty old farts like us who remember the muscle cars of the 1960s with affection rather than guilt will always like the V8 despite its planet-kiling thirst for hydrocarbons, but I suspect a younger generation, raised on high efficiency, low consumption engines will not hold them in the same regard?

Given the average lifespan of a Morgan model is measured in multiple decades rather than months, I think MMC might well be looking at things a tad more strategically. If they are going to have to go through a whole new set of homologation / type approval tests for a new model, they might feel it simply isn't worth the candle to do it with an engine type that won't have broad appeal.


Good post Tim, food for thought


A Morgan Identified Fastidious Owner...
2011 4/4 Bespoke, 1981 Delorean, 1936 Auburn Boat Tail
Re: Where does Morgan go after the V8? [Re: +8Rich] #510511
27/04/18 09:27 AM
27/04/18 09:27 AM
Joined: Dec 2008
Posts: 17,595
South Yorkshire
DaveW Offline
Roadster Guru
DaveW  Offline
Roadster Guru
Member of the Inner Circle

Joined: Dec 2008
Posts: 17,595
South Yorkshire
But whatever the engine is, the buying demographic is limited by the cost.

Morgan need just enough buyers to sustain continuing production.

They would probably prefer the demographic to be under 35 year old hipsters, but that's not the reality.


DaveW
2005 Corsa Red Roadster S1
2016 Saffron Yellow (Narrow) Plus 4
Re: Where does Morgan go after the V8? [Re: Graham, G4FUJ] #510513
27/04/18 09:36 AM
27/04/18 09:36 AM
Joined: Jan 2011
Posts: 3,606
norfolk, UK
L
lowebird Offline
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L

Joined: Jan 2011
Posts: 3,606
norfolk, UK
Originally Posted By Graham, G4FUJ
'Fraid I had visions of On the Buses when I saw the Routemaster grin2
But, as a little 'un, I used to ride them quite regularly, so it will be good to see one still in use, even if the interior doesn't reflect the original.


Graham, you still can on a regular, scheduled route No15 from the Tower of London to Trafalgar Sq. We've done it many times and it is great fun.


Here for a good time not a long time!!
Reg
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