Morgan classic cars have increased in price by 25% on average over the past 5 years with no difference in specifications.
NO ABS, Power Steering, AIRCON, Windows, Stereo...
They are pretty but noisy and hard now to justify buying a new one with so much stock available of vehicles which are essentially the same.
I suspect that this has been a deliberate Strategy.
Sales volumes have not fallen.
They built up cash that allowed them to but the factory freehold back
They ramped up R&D significantly
So, when the new models appear at Geneva 2019 I predict that we will see:
A Trad body sitting on the new tub, with a BMW straight 6 and a BMW hybrid 4, priced at about the level of the Roadster, which will disappear.
My prediction for Geneva 2020 is that we will see a smaller 3 cylinder engine, and a hybrid and that will replace the 4/4 and +4.
Geneva 2020 or 21 We should see a further new chassis and an Aeroesque body with a BMW V8 as the flagship, but also with a hybrid 4 for markets where a V8 is bot viable due to taxes on large engines.
By Geneva 2022 there will be fully electric versions of all cars on offer.
But I could be totally wrong!