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will the +6 succeed? #585522
16/07/19 07:24 AM
16/07/19 07:24 AM
Joined: Jan 2009
Posts: 4,368
H
howard Offline OP
Part of the Furniture
howard  Offline OP
Part of the Furniture
H

Joined: Jan 2009
Posts: 4,368
It has a modern engine and gearbox with flappy paddles. It has a modern chassis designed by a man ex Lotus. Modern wheels, low profile tyres. Modern electronics. But on top of that a faux old car body albeit one which looks stretched and low and wide in the style of a modern re-creation such as Panther. That said it still looks far closer to Trad than Aero.

So who are the target market? Wont those who like the modern car virtues go for a truly modern car? Wont those who hanker after a classic go for something older or at least a Trad?

Or to put it another way, and ignoring the sioft top issue, wont they more likely go fo an Evora?

Re: will the +6 succeed? [Re: howard] #585529
16/07/19 08:36 AM
16/07/19 08:36 AM
Joined: Jan 2011
Posts: 3,602
norfolk, UK
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lowebird Offline
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Joined: Jan 2011
Posts: 3,602
norfolk, UK
First of all, I hope that the +6 does succeed for all concerned. I don't see that it is in the same market as any of the Lotus offerings but I do take your point about it being a old dress with new underwear.
Certainly, IMHO, the +4 is still the only Morgan to buy if you want a Morgan but the +8 sold well so who knows, we shall have to wait and see. As is the case usually the price is the final factor so how much more will you have to pay for a fully equipped +6 over a similar +4 and is the extra worth it?


Here for a good time not a long time!!
Reg
Re: will the +6 succeed? [Re: howard] #585530
16/07/19 08:37 AM
16/07/19 08:37 AM
Joined: May 2011
Posts: 965
Ayrshire
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Max5 Offline
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Joined: May 2011
Posts: 965
Ayrshire
Perhaps Chris Harris' views on the new Supra as expressed on TG may apply to the +6. However there will always be those who will buy for the novelty factor. How long the novelty will last remains to be seen.

Re: will the +6 succeed? [Re: howard] #585533
16/07/19 08:44 AM
16/07/19 08:44 AM
Joined: Sep 2014
Posts: 1,647
YORK
KEVFITZ Offline
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KEVFITZ  Offline
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Joined: Sep 2014
Posts: 1,647
YORK
The next model on the CX chassis will be the one to watch I think !!!!


HEAR THOSE THROTTLE BODIES ROAR ….UNEXPLODED BOMB !!!!
Re: will the +6 succeed? [Re: howard] #585534
16/07/19 08:48 AM
16/07/19 08:48 AM
Joined: Mar 2017
Posts: 934
South Oxfordshire
SFG Offline
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SFG  Offline
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Joined: Mar 2017
Posts: 934
South Oxfordshire
The plus 6 is probably for people who want a Morgan but (their wife) can’t stand the terrible ride, want a modern car but don’t want to be bored, want an interesting sports car but don’t want to look like a wannabe racer, fancy a hot hatch but don’t want to look like they’re having a second childhood, want the roof off, want a TVR but can’t wait, and want a bit of style and some admiring glances with it. Should sell well.


SFG
2012 4/4 Sport
Re: will the +6 succeed? [Re: howard] #585539
16/07/19 09:09 AM
16/07/19 09:09 AM
Joined: Nov 2010
Posts: 307
Cologne, Germany
Jens Offline
Learner Plates Off!
Jens  Offline
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Joined: Nov 2010
Posts: 307
Cologne, Germany
The + six is something like the Wiesmann cars.
Wiesmann mixed a former elegant classic car (Austin-Healey 3000) with modern sport car ingredients (wide body, very strong engine, low profile tires, modern chassis etc...). They created a Hooligan-Healey.


2003 Morgan 4/4 2-seater

Re: will the +6 succeed? [Re: howard] #585541
16/07/19 09:13 AM
16/07/19 09:13 AM
Joined: Dec 2009
Posts: 20,695
Devonshire
+8Rich Offline
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+8Rich  Offline
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Posts: 20,695
Devonshire
I think they'll do very well with it as the disposable income yuppies are really into the Beamers with floppy shifters and will really appreciate this modernism and familiarity, it's one of the things that puts me off but I'm not the target audience.

As I said before if they put a ZF manual in it and make it sound good I'll be interested once the first batch of owners have finished the factory testing for them.


Regards Richard

1999 Indigo Blue +8
2009 4/4 Sport Green
1994 Connaught Green +8





Re: will the +6 succeed? [Re: howard] #585542
16/07/19 09:14 AM
16/07/19 09:14 AM
Joined: Jun 2014
Posts: 10,697
Lancashire, England
Stewart S Online content
Wave & smile... It's a Morgan
Stewart S  Online Content
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Joined: Jun 2014
Posts: 10,697
Lancashire, England
Order book of over 150 now

I think that’s a good start

With the recent good reviews now hitting the shelves, and good reviews of the other two cars (the Supra and Z4) with that engine and gearbox, I’m sure a good few more orders will be coming in

It will be very interesting talking to the first owners in a few months time


2008 Bugatti Blue Roadster 4 Seater
Re: will the +6 succeed? [Re: howard] #585544
16/07/19 09:18 AM
16/07/19 09:18 AM
Joined: Sep 2009
Posts: 3,988
Cologne, Germany
Heinz Offline
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Heinz  Offline
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Cologne, Germany
Originally Posted by Jens
The + six is something like the Wiesmann cars.
Wiesmann mixed a former elegant classic car (Austin-Healey 3000) with modern sport car ingredients (wide body, very strong engine, low profile tires, modern chassis etc...). They created a Hooligan-Healey.




Wiesmann was relatively successful as long as the cars cost about 70.000 € and had 6 cyl. BMW engines. Yes, Wiesmann recognized a target group and served them whatever one might think of it.
Then the expensive V8s were added. At the end there were only the more expensive cars and Wiesmann went broke very fast.

In my view the new Plus 6 has a much stronger identity and heritage than any Wiesmann has had. Therefore I would not compare the Plus 6 too much with a Wiesmann. What MMC could learn from Wiesmann’s destiny is not to stop producing more affordable cars like the 4/4.

Last edited by Heinz; 16/07/19 09:25 AM.
Re: will the +6 succeed? [Re: howard] #585556
16/07/19 11:02 AM
16/07/19 11:02 AM
Joined: Mar 2009
Posts: 6,073
Hampshire
Alistair Offline
Smile, it confuses them
Alistair  Offline
Smile, it confuses them
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Joined: Mar 2009
Posts: 6,073
Hampshire
Is the question

1. Will it work because it is the modern chassis, handing, comfort, driving characteristics, performance but from Morgan, people don't want that from Morgan.

or

2. Because it is clothed in a trad shaped body.

If I remember correctly the earlier versions of the Aero all sold in constant but small numbers. It had a nice defined niche. You don't buy an Aero because you want to buy a Trad or a Lotus. Or a Ferrari. However IIRC the release of the Plus8 gave a significant effect on the numbers. Price was lower and the trad shape was popular, the S4 had finished and the S5 was not yet out.
Given the factory seem to know there customers quite well they made the decision to release most of the final batch of V8's in Plus8 bodies plus a couple in GT/S5 bodies. To me that would indicate that the Plus8 is in fact the more popular body and to a degree I can see why. No I am not going to buy a third one as my ever patient better half would rightly kill me.

I don't see either question as a concern. If you assume that the cars are niche from the start it only depends which niche you can reach the right prospects for! (or in which order)

I see them releasing the Plus6 shape on the newer CX chassis as totally sensible. If the Aero generation Plus8 sold better than the S5 then why not maximise your market opportunity for your new investment. It also means the press stories written have the more traditional angle which helps keep the brand equity?

Bring on the (CX) Plus4 (as an additional to the trad being continued) with a 2L-IL4 turbo from BMW to make lower emmissions countries happy. Then a suitably tweaked version of the Plu6 GTN with another 100bhp and sidepipes!


Just time to burn a little more petrol before dinner.
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