IF Morgan are moving "upmarket" having a BMW lump suits the image better than a Ford?

I know from personal experience with the 3.0 litre in my Roadster, if I say it has a Mondeo engine in it - the "general onlooker" is never impressed????

Can't you claim that it's a Jaguar engine ?

That is what the local garage calls it. Jag not Ford.

The jaguar engine is a good one!
Welcome to the big automotive group products.

That is indeed one of my main questions for the time.
What are the essential a badge has to fulfill?

Form Morgan and engines that is easy as there never has been a Morgan engine.

How does that look like for Bentley? Group engines (nice ones) for the Continental as well as the original 6.75 in the Mulsanne.
Is a wonderful styling department complemented by a wood shop and a trim shop enough for keeping the Bentley boys alive?

The Morgan surprise for me is often an engine that is underestimated anywhere else turns fantastic in a Morgan.
The boring not even the +8 engine is breathtaking in an SD1, a Range Rover or a Land Rover. It is much more a fuel to noise converter there.
In the +8 it was breathtaking. Same for the Ford v.s. Jaguar V6. The actual BMW is rated fantastic in the Z as well as in the Toyota. Can it do that much more
in the Mog?

I would much more like to try out a Toyota HYBRID engine that ist boring in the Prius but maybe cool as a +4?

Just Thoughts on image....

Miklos

About the „Mondeo“ 3.0 engine you could say it is a Jaguar engine developed by Porsche (the V6 Duratec) if that is enough mentioned regarding badge engineering. To be serious I must agree that often in the Morgan some engines come alive which are of average performance elsewhere. The Sigma 1.6 has a characteristic as if it would have been planned to be made for a Morgan in the first place. In a Fiesta or CMax it was boring and could be only used at the upper rev band.

Are you sure?

Z4 BMW = Co2 162 gr/km
SUPRA TOYOTA = Co2 170 gr/km
MORGAN PLUS SIX = Co2 180 gr/km ??? Pourtant plus legere

It is difficult to find the figures but they are quoted in a few places. I have found them in a couple of places. Have a look at https://www.carbuyer.co.uk/reviews/bmw/series-2/coupe/mpg

.

@ Peter
I was talking about the BMW 3.0L that equips the new Morgan Plus Six.
In Geneva, the MMC said 170 gr of Co2, today MMC said Co2 = 180gr / km? Why?
The M +6 is 500kgs lighter than the BMW Z4 and other Toyota SUPRAs.

You would have to see what the current BMW figure are but I suspect that the increased CO2 figures represent the new testing system required for Euro 6d-temp. The other consideration is that the PlusSix is less aerodynamic than the other cars and in real world testing this may make a difference.

Sorry guys but you are all living in the past, car manufacturers have to get to 95 grams per km quite soon or people will just walk away, then 80 by 2025 and 60 by 2030.

In saying that if you look at the number of petrol only cars being introduced by the German manufacturers you would think they have their heads up their backsides.

Bristol is proposing no diesel private cars in the city next year.

The number of city's with low emission zones will increase by leaps and bounds in the next few years and getting in there in a petrol car will be stopped by I guess 2025 if we look at the way things are going.

A petrol only car will at most have a three to five year new car sales life.

Morgan will have to do some sort of hybrid at the least in the next few years.