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Re: The Super 3 [Re: Rog G] #762165
20/11/22 10:06 PM
20/11/22 10:06 PM
Joined: Mar 2009
Posts: 3,165
N
nick w Offline
Talk Morgan Addict
nick w  Offline
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Joined: Mar 2009
Posts: 3,165
Another sign that I am so not their target customer base. I loathe that lifestyle rubbish.
Blitheringly idiotic stuff. Ten year old boys might be expected to think that video portrays a great car but surely anyone over, say, fifteen won't realise it's a car advert at all?
I'll go back to my rocking chair on the veranda now...

Re: The Super 3 [Re: Rog G] #762167
20/11/22 10:12 PM
20/11/22 10:12 PM
Joined: Aug 2013
Posts: 15,398
Salisbury, UK
Peter J Offline
Formerly known as Aldermog
Peter J  Offline
Formerly known as Aldermog
Member of the Inner Circle

Joined: Aug 2013
Posts: 15,398
Salisbury, UK
I watched the video.
I really don't understand the message.
I hope that the target market MMC are aiming at do, if they don't MMC has a problem.

In my humble opinion they should targeting the market sector with the largest disposable income.
US.

Oh dear.


Peter,
66, 2016 Porsche Boxster S
Tarka, 2014 Plus 8....Back on the Road Again!!


Re: The Super 3 [Re: Rog G] #762171
20/11/22 10:26 PM
20/11/22 10:26 PM
Joined: Jun 2020
Posts: 285
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The videos main intent was for the OB brand, not Morgan. It's a nice collaboration but the main intent here is to sell the OB brand. Morgan isn't the first to partner up like this nor will it be the last. OB wanted something different, cool and unique which ties in well with their brand story.

Re: The Super 3 [Re: Perry_P_M3W] #762174
20/11/22 10:38 PM
20/11/22 10:38 PM
Joined: Jun 2021
Posts: 1,115
New Forest
Lordofthewings Offline
Has a lot to Say!
Lordofthewings  Offline
Has a lot to Say!

Joined: Jun 2021
Posts: 1,115
New Forest
Originally Posted by Perry_P_M3W
The videos main intent was for the OB brand, not Morgan.

I beg to differ. According to the email that MMC sent out today, "Morgan Motor Company has teamed up with resort and swimwear brand, Orlebar Brown to create the ultimate holiday ready Super 3". (Note: not a pair of shorts or a polo shirt or a beach-bag).

For anyone who wants to know about (or even cares) about Karl Shakur, have a look (if you can stand it) at https://squaremile.com/travel/karl-shakur-liisi-lafontaine/

If (as referenced by Peter J above), this is illustrative of the target market MMC are aiming at, then IMHO they have a big problem on their hands.




Peter
2009 3-litre Roadster "Ivor", royal ivory / green
Re: The Super 3 [Re: Perry_P_M3W] #762175
20/11/22 10:56 PM
20/11/22 10:56 PM
Joined: May 2015
Posts: 1,545
Oxon
PaulV Offline
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PaulV  Offline
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Joined: May 2015
Posts: 1,545
Oxon
Originally Posted by Perry_P_M3W
The videos main intent was for the OB brand, not Morgan. It's a nice collaboration but the main intent here is to sell the OB brand. Morgan isn't the first to partner up like this nor will it be the last. OB wanted something different, cool and unique which ties in well with their brand story.


Indeed - remember the SuperDry M3W? I had no clue about that clothing brand either (until spotting them in a mall in Vegas!).


M3W5sp 2015, MSCC, MTWC, Oxon UK
Re: The Super 3 [Re: PaulV] #762176
20/11/22 11:06 PM
20/11/22 11:06 PM
Joined: Sep 2012
Posts: 1,949
Norfolk
PeterG Offline
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PeterG  Offline
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Joined: Sep 2012
Posts: 1,949
Norfolk
Originally Posted by PaulV
Originally Posted by Perry_P_M3W
The videos main intent was for the OB brand, not Morgan. It's a nice collaboration but the main intent here is to sell the OB brand. Morgan isn't the first to partner up like this nor will it be the last. OB wanted something different, cool and unique which ties in well with their brand story.


Indeed - remember the SuperDry M3W? I had no clue about that clothing brand either (until spotting them in a mall in Vegas!).


Exactly. Nothing new. There's some nice details on the car like the colour matched instrument cluster and I know the jury will be out on the bimini top but it's good to see MMC showing their skills at creating new items and I can't wait to get some Morgan speedo's 😉

Re: The Super 3 [Re: Rog G] #762179
20/11/22 11:13 PM
20/11/22 11:13 PM
Joined: Dec 2009
Posts: 31,765
Devonshire
+8Rich Offline
Tricky Dicky
+8Rich  Offline
Tricky Dicky
Member of the Inner Circle

Joined: Dec 2009
Posts: 31,765
Devonshire
Maybe the very fact we don't get it means that the advertising is working as it's a new clientele they need.

Peter above is an eternal teenager though wink pse don't show us the picture of you in your Speedos though...


Regards Richard

1999 Indigo Blue +8
2009 4/4 Sport Green prev
1993 Connaught Green +8 prev





Re: The Super 3 [Re: PaulV] #762181
21/11/22 06:24 AM
21/11/22 06:24 AM
Joined: Nov 2018
Posts: 4,844
Northants, UK
TBM Offline
Part of the Furniture
TBM  Offline
Part of the Furniture

Joined: Nov 2018
Posts: 4,844
Northants, UK
Originally Posted by PaulV
Originally Posted by Perry_P_M3W
The videos main intent was for the OB brand, not Morgan. It's a nice collaboration but the main intent here is to sell the OB brand. Morgan isn't the first to partner up like this nor will it be the last. OB wanted something different, cool and unique which ties in well with their brand story.


Indeed - remember the SuperDry M3W? I had no clue about that clothing brand either (until spotting them in a mall in Vegas!).


The joys of having a much younger partner. I have managed to get my Mrs to ditch her pretend SuperDry Belstaff, but had to buy her a real one.....

SuperDry are a good old UK brand though and started in Cheltenham.

Personally I see no problem with Morgan linking up with brands - they've done it a lot over the last few years - watches, Gin, sunglasses, Cricket etc. All gets the name out there......

I appears there are some amongst us who are desperate for the demise of MMC and try and flag everything they do as a portent of doom.........


1972 4/4 4 seater - 3G Morganeer
Too many ratty motorbikes
Re: The Super 3 [Re: Lordofthewings] #762182
21/11/22 06:33 AM
21/11/22 06:33 AM
Joined: Jun 2020
Posts: 285
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Joined: Jun 2020
Posts: 285
Originally Posted by Lordofthewings
Originally Posted by Perry_P_M3W
The videos main intent was for the OB brand, not Morgan.

I beg to differ. According to the email that MMC sent out today, "Morgan Motor Company has teamed up with resort and swimwear brand, Orlebar Brown to create the ultimate holiday ready Super 3". (Note: not a pair of shorts or a polo shirt or a beach-bag).

For anyone who wants to know about (or even cares) about Karl Shakur, have a look (if you can stand it) at https://squaremile.com/travel/karl-shakur-liisi-lafontaine/

If (as referenced by Peter J above), this is illustrative of the target market MMC are aiming at, then IMHO they have a big problem on their hands.




Yes, it's called collaboration and partnering. The video makes little to no mention of the M3W. I work in the industry, this is very common.

I see a ton of advertising for products that I buy yet if I based my purchasing decision solely based on said advert, I would assume the product isn't for me. In short, it's an advert, not sure what the issue it.

Re: The Super 3 [Re: Rog G] #762183
21/11/22 08:36 AM
21/11/22 08:36 AM
Joined: Mar 2007
Posts: 1,881
Sevenoaks,Kent
Viper Offline
Sir S1'a'lot
Viper  Offline
Sir S1'a'lot
Talk Morgan Enthusiast

Joined: Mar 2007
Posts: 1,881
Sevenoaks,Kent
Some of you guys do get overly excited and end up getting your Y Fronts in a twist.

Bring it on…..move with the times


Super 3 soon
2002 Aero 8 S1
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