I'm afraid that's what's already happened in Africa guys, the Defender has been too expensive and too unreliable for too long. It seems that Toyota rules in the rest of the world, LR vehicles are regarded as urban tools and this Defender replacement confirms that this is the market that they are targeting too.

(Owner - 1996 Toyota Landcruiser Amazon )

Morgan at the Geneva Motor Show 2012.

Every year Morgan Motor Company exhibits at the world famous Geneva Palexepo for the annual ‘Salon international de l’auto.’ With hundreds of thousands of guests each year, the world famous motorshow is the biggest international auto show of the year in terms of vehicle debuts. These include production cars, upcoming models or outrageous radical concept vehicles.

The Geneva Motorshow 2012 is the Morgan’s first major event of the year and the obvious choice of venue to launch the exciting new cars that will join the rapidly growing existing range. During an official public unveiling on 07/03/2012 Morgan unveiled the; the Aero Coupe, Plus 8, the new 3.7l Roadster and the fully electric Plus E.

These new cars were displayed alongside two production Morgan 3 Wheelers and a stunning 4/4 75th anniversary car. Now with three clear platforms within the Morgan family; The Classic Morgan, 3 Wheeler and the Aero range boasting new brand visual themes such as ‘sixties excitement’, ‘raw escapism’ and ‘lightweight luxury’, the Morgan stand was more colourful and more refined than ever.

An enthusiastic speech from company CEO Charles Morgan kick started proceedings. This was received by a large gathering of the world’s motoring and lifestyle press and media. This outlined the radical new pursuits the company is undertaking this year as well as describing the impact the new production cars will have upon the range. The attendance of Morgan at the 2012 Le Mans events was news well received.

This year’s show has proven to be a very responsive and vibrant one for Morgan this year already; arguably due to the variety on display at the stand. Opinions on the ‘show stealers’ are mixed depending on who you converse with. Some say that ‘to see the production 3 Wheelers in the flesh looking even more impressive than they do in the press and at the original launch is very exciting.’ They are no doubt one of the most revolutionary and unique machines on display. Others are thrilled by the introduction of the aluminium chassis and return of the V8 within the Classic range with the critically acclaimed and mighty Plus 8. For others, the grace and simplicity of the dramatic new fixed head Aero Coupe stole show. However, there is no ignoring the impact the fully electric Plus E concept has had on the motoring press world already.

The show continues until the 18th march with a team of Morgan’s designers, directors, engineers and sales staff on hand at all times to answer any questions you may have. Morgan would like to thank everyone involved so far and welcome everyone to join us in what promises to be a very exciting 2012.

For more information about any of the cars on display please visit the appropriate vehicle pages at www.morgan-motor.co.uk or contact nick.baker@morgan-motor.co.uk