I hope it succeeds too as it can only further enhance the Morgan brand.

Launching a new magazine is an extremely risky business, so to be jointly funded by the brand body it supports is not new. All inflight magazines (for example) are run on this basis. Technically known as 'contract publishing'. I have no idea if the new magazine is published on this basis....

I think the advertising should be of great interest to us, particularly the smaller companies that we may not have come across before.

Editorial with more photo journalism from the factory would be interesting.... Following a build (for example). Hey! My car will be started any minute. A subscribers car!

I've just had this great idea.

As they start to build the profile they will always have to provide low cost advert places and advertorial to build up the overall proposition. As a new magazine you have to fight the battle on both fronts. You build the customer base to sell to the advertisers. You build the content and advertising to sell to the customers and expand the base. Rome was not built in a day, nor was Apple.

I like that they are willing to put money into this space as it shows commitment and a belief that we are worth the effort. What they need is content ideas to make it interesting. We are a small and quite static community so that will be a challenge in the long term.

What about getting a sponsor to send someone to unwind Franks tour of GB. Do an extreme version in an M3W ! Perhaps get a joke section for next April on testing weatherproofing items for Classics in a car wash with photos ?

I am certain Dean can think of something to provide them with material for an article

Come into work this morning to find I've won 2 gallons of Castrol

"Hi Graham,

Many thanks for entering our competition to win two gallons of Castrol Classic Oil.

I'm very happy to tell you that you're one of our six winners!

Please could you let me know ASAP which grade you would like out of the following so that Castrol can send it out to you: XL20w/50, XL30, XXL40 or GP50.

Best wishes and congratulations again,

Claire"

Hmmn... have you been sending Claire flowers?!

I smell a fix!

Joking aside, well done Graham

Can you spare a litre?

Or maybe we'll be seeing an article called "confessions of hill climb marshall"

Not sure oil for older engines will suit your cars Simon!

John... Now there's an idea!

Just how old is this oil!

Haha, it was no fix! Graham was one of our six winners

Thank you all for your comments on MOG Magazine. If you'd like to drop me a line with your suggestions for future articles then please do: claire@mogmag.co.uk

Would be great to get some TM'ers in the mag!

Has anyone outside UK got his/her Mogmag?
Ken in Sweden