I hope it succeeds too as it can only further enhance the Morgan brand.
Launching a new magazine is an extremely risky business, so to be jointly funded by the brand body it supports is not new. All inflight magazines (for example) are run on this basis. Technically known as 'contract publishing'. I have no idea if the new magazine is published on this basis....
I think the advertising should be of great interest to us, particularly the smaller companies that we may not have come across before.
Editorial with more photo journalism from the factory would be interesting.... Following a build (for example). Hey! My car will be started any minute. A subscribers car!
I've just had this great idea.