Talk Morgan

New road to success

Posted By: aerotaff

New road to success - 07/03/19 10:12 AM

After all the doom and gloom of End of the road for Morgan the factory looks very healthy they have a very nice range of cars nobody hear's very much from the family from year to year and the boss seems very happy with the new investor. Even though the new car prices are out of reach for many of us I wish Morgan and all it's workers a very bright future. The glass is more than half full. After getting that off my chest it's dry off for a blast in the old girl.

Em
Posted By: Graham, G4FUJ

Re: New road to success - 07/03/19 10:57 AM

Well said Em! smile
Posted By: sospan

Re: New road to success - 07/03/19 11:22 AM

Yes Em!
Harvey-Jones must be chuckling a bit!
Biggest profits plus big new investor.......
Where’s my tin hat?
The flak will be coming in soon.
umbrella
Posted By: John V6

Re: New road to success - 07/03/19 12:46 PM

You have to hope so. We all want Morgan to survive.
Posted By: lowebird

Re: New road to success - 07/03/19 03:13 PM

Can I be a bit controversial, I think it's a given that we all love our Morgans however, with the ever increasing cost of a new one such that very few of us will ever buy a new one and the company being sold perhaps so the family can take a nice profit, why do we care if it survives?
There are always a fair number of posts moaning about the lack of concern over problems with the cars ( most of which should have never occurred) and no company has the right to exist so why should we be concerned?
Sospan, talking of tin helmets and flak, watch this. hide
Posted By: sospan

Re: New road to success - 07/03/19 03:24 PM

MMC do seem to have been a bit lax on customer relations and some less than fully developed/tested problems.
However, in general I hope the new management influence the development of PR, customer friendliness etc..
In our noggins discussions re factory visits and guiding visitors to dealers and cars to view has seemed lax. Once they see the building of cars catch them and entice them! Link them to their nearest dealer. Give them contact details etc..
Sales would probably be generated.
Posted By: aerotaff

Re: New road to success - 07/03/19 03:28 PM

Reg, I nearly choked on my garabaldi you are a naughty boy......


Em
Posted By: Chester.G

Re: New road to success - 07/03/19 08:56 PM

Sorry to don't agree at all, the investor have already do one time, they buy Ducati and sold it later to who want to buy, they will do the same again and again.

Currently we only listen sweet word, simply because the deal isn't yet complete. Sooner than later we will listen some other song.

The story of share in the workforce or management this is marketing (BS?), the one decide it's who have the majority and the others have to follow or leave, is simple as that.

We have see that, several time in cars field (look at TVR for example)

Now for return on the actual key point, it's how long they will last and how long we can find part for our existing cars and do the price will stay up or he will crash down. Do it's safe to keep our cars or is time to sell it before is too late. That's the actual questions.

The over optimistic smog all around, don't hide the reality.
Posted By: Ray

Re: New road to success - 07/03/19 09:30 PM

Chester I think you're a over dramatising a bit, there's a long road to travel ahead. As far as spares and parts, mechanical parts are mostly mainstream, the rest body and frame parts are available from specialist sources. Can't see any short time worry's.
Posted By: DaveW

Re: New road to success - 07/03/19 10:31 PM

Not quite the same situation but when MG went down the pan there was no effect on residuals or parts supply for the MGB.

I suppose longer term the Aero parts might get scarce but the Trads can be kept going now outside the dealer network.
Posted By: Heinz

Re: New road to success - 07/03/19 10:36 PM

Chester, as far as the future of MMC is concerned, I see that as questionable as you do. I had suggested in another thread that an endorsement from BMW would probably have been better than from an investor whose intentions you can't see through.

But I'm not worried about spare parts for the older cars. There will be enough alternatives from third parties. And the financial value of my 4/4 is absolutely irrelevant to me. It is my car.
Posted By: aerotaff

Re: New road to success - 07/03/19 11:12 PM

Doom and bloody gloom, Morgan have just brought out a fantastic new car we should all be proud of as owners lets not talk this company down anymore on the forum regarding insolvency where is this coming from. And Heinz remember for every car sold some of it goes into your country's pocket.

Em
Posted By: +8Rich

Re: New road to success - 07/03/19 11:15 PM


Hear, hear Em thumbs

This is not the time to lose the love for the marque but to stand square behind them and stay positive.
It is quite possible that the injection of capital will reenergise the company for the future.
Posted By: Aeroman

Re: New road to success - 08/03/19 12:18 AM

+1 - some of the comments in the threads are unbelievable - cut them a bit of slack guys, it’s not the end of the road! I love the new Plus 6, but like most of you guys I love my current Mog(s) too. Looks like I need some more garage space... 🤔
Posted By: Alistair

Re: New road to success - 08/03/19 12:54 AM

I think they have been making some brave and very positive decisions in the last few years and facts prove them correct in many cases. Profitability, well received new products and an amazingly loyal customer base.
Posted By: Northernmorgan

Re: New road to success - 08/03/19 01:02 AM

I agree with Brian. The company has to move on to survive in these days of ever increasing regulations and I don’t think that they could do it by themselves. The new Plus 6 is a step in the right direction and whilst I don’t see myself getting a new Morgan it doesn’t stop me really wanting to see it and have a spin in it!

Morgan is entering a new phase in its history and I for one am very excited as to how things develop over the next few years. I’m looking forward to a few factory visits🤓

I do wonder what role Charles had in the negotiations, he may not be involved in the daily running of the company but he is a major family shareholder and has involvement elsewhere in the motor industry. They should bring him back...he’s the face of Morgan.
Posted By: Heinz

Re: New road to success - 08/03/19 06:04 AM

I'm afraid my post sounds more negative than it was meant to.

1) The new car is an admirably realized correct and also necessary step into a very positive future of MMC.
When I said elsewhere that the Plus Six can't replace "my" 4/4 then it was just describing my personal relationship to my 4/4. It doesn't mean the Plus Six isn't an absolutely successful and extremely attractive car, technically with the magnificent straight six-cylinder and visually with its felicitous proportions which I will certainly test drive regardless my own future plans.

I am very proud of what MMC has achieved here. And yes, it will also make sure that MMC will exist in Europe and all over the world, which of course also benefits the German dealers as well.

2) It's perfectly clear to me that a very successful but smaller family business nowadays has to spend so much money on the development and approval of a new car that it can no longer be done without outside financial support. That has been discussed here at length and that is simply a fact of life.

3) It is very welcome that MMC has found such an eloquent financier who obviously supported the development of the truly amazing Plus Six. That in itself is the highest award MMC can be proud of.

So to come to my point I had no real criticism and above all I didn't want to send out a negative perspective or mood!
I just wanted to describe - with all the positive and very lively development of MMC - a single concern, namely that it is to be hoped that MMC can also rely on its investor in the long term which we all will hope.
Posted By: andymot

Re: New road to success - 08/03/19 06:51 AM

I understand that the development of the new plus 6 - some 7 million pounds - has come from MMC coffers over the last 3 years - not new money from Italy.

Its exciting times for Morgan - the new car looks amazing and is helping to secure the future of being able to buy new Morgan cars going forward. Yes its not cheap but i'm sure it will sell well - in new markets as well.

I don't really see any bad news - in fact the only negative really for me is that I'd love a Plus6 and no way can afford to even consider it.

Thinking about it the whole ownership issue is not that important as long as they continue to make brilliant cars that people want. More investment should make that easier.
Posted By: ewn

Re: New road to success - 08/03/19 07:18 AM

I can’t see why it could be bad for Morgan, the investor wants to make money, Morgan wants to make money, to do so, a product and cash to produce it is required, perfect match is you ask me.
There’s no doubting Steve Morris and his team, they’ve already worked wonders with limited resources, with more resources, better products and more profit will follow, and there’s nothing wrong with profit.
Posted By: Chester.G

Re: New road to success - 08/03/19 09:50 AM

Brian, you are a business man so when you invest it's for get return, right ?

The investor have already show how they act with Ducati (and many others brand), the 110 years history, the legacy and so on, is none of their business, what they see is only ROI and exit plan.

The kind words will soon be changed for tears, they will do all for maximise their profit, so be ready for some drastic cut in the meat.

The good news (if we can call it like this) we will have several products licensed under Morgan name, like Perfume, Sportswear, Sport Shoes and so on.

How many small UK car brand have already disappear in the financial dust ??

I can bet on the result in mid term.
Posted By: Alistair

Re: New road to success - 08/03/19 10:29 AM

That's cobblers.
Posted By: lowebird

Re: New road to success - 08/03/19 11:08 AM

Originally Posted By aerotaff
Reg, I nearly choked on my garabaldi you are a naughty boy......


Em


Well, it helps to stimulate discussion and get more in depth replies from members who know a whole lot more than I do, of course I want to see Morgan go on and on. They are like a breath of fresh air in an increasingly grey world for cars. I just wish in hind sight I had bought the Aero Super Sport when I had the chance.
Posted By: howard

Re: New road to success - 08/03/19 01:23 PM

Originally Posted By aerotaff
After all the doom and gloom of End of the road for Morgan the factory looks very healthy they have a very nice range of cars nobody hear's very much from the family from year to year and the boss seems very happy with the new investor.
Em


Maybe but what you are looking at here is a classic case of a family business which a few generations down the line has none of the family interested in it and wanting to sell out. So in comes an outside manager who ramps up the short term profitability by jacking up prices and thus getting the best deal for the family. Sure they have retained some ownership, likely out of sentimentality. But the boss is now Italian and the company will be driven hard to get financial returns.

All sorts of possible routes from applying the Morgan label to aftershave etc to making the trad in India. Thats the route I would take as a businessman.
Posted By: aerotaff

Re: New road to success - 08/03/19 03:22 PM

Prices have been ramping up since 2003 Howard when family owned, but it has been a bit dramatic since Charle's exit over the last few years. I still wish them well though.

Em
Posted By: Chester.G

Re: New road to success - 08/03/19 03:42 PM

Originally Posted By howard
Originally Posted By aerotaff
After all the doom and gloom of End of the road for Morgan the factory looks very healthy they have a very nice range of cars nobody hear's very much from the family from year to year and the boss seems very happy with the new investor.
Em


Maybe but what you are looking at here is a classic case of a family business which a few generations down the line has none of the family interested in it and wanting to sell out. So in comes an outside manager who ramps up the short term profitability by jacking up prices and thus getting the best deal for the family. Sure they have retained some ownership, likely out of sentimentality. But the boss is now Italian and the company will be driven hard to get financial returns.

All sorts of possible routes from applying the Morgan label to aftershave etc to making the trad in India. Thats the route I would take as a businessman.


+1
Posted By: Alistair

Re: New road to success - 08/03/19 05:19 PM

Howard, Chester.G.

Are you both serious ? Or just trying to get a rise ? I am not writing this in anger but because I think the comments you make are cheap jibes and show a lack of respect for the staff and management old/new of Morgan. Also of the people on this Forum, it's called TalkMorgan for a reason. I am not certain they reflect well you you earlier but I have already said that bit above.

Is the UK specialist car industry going down the tubes ?

Recently under Geely Lotus have released some competitive new cars for the first time in ages. They are showing signs of serious engagement with their traditional paying customer base again. Confidence is returning to the dealer channel.

Caterham are in rude health. 2017 was a near record for them and they took £1.15m investment to grow internationally.
https://www.autocar.co.uk/car-news/new-cars/caterham-ceo-‘i’d-love-produce-aluminium-chassis-seven’

Aston Martin managed a somewhat successful IPO and have a better than ever chance of growth compared to years of losses under their part time (but dedicated and honourable) family ownership previously. The car range is about to get an SUV which has traditionally almost doubled figures (Porsche, Bentley etc). The DB11 has made a massive number of conquest sales from other brands. The new V8 model looks like a winner if initial sales are to be believed. Who helped them again? Could Aston have continued, yes but would they have got the focus and management support to put them where they are today. Hiring Ulrich Bez was a big thing and could not have been done without II I suspect.

McLaren have exploded onto the road car market in a short time and are now justifiably being compared to Ferrari's and other ultra/super cars. 2018 was another record sales year. https://www.autocar.co.uk/car-news/industry/mclaren-confirms-another-record-year-2018

Ariel have made a consistent and growing business with the car, bike and off-road thingy. I don't see them going away any time soon.

BAC have continued to find customers for their track day lunatic.

Ultima remain in business with constant development of their limited product range.

CCM, Norton and Trimuph all seem to be finding customers for their bikes. Triumph are in rude health and still manufacturing in the UK.

Ricardo?
Hewland?

David Brown has made it clear that people are willing to gamble with their own money at very high end with the factory near Silverstone.

Morgan? As I understand it the new chassis has been financed from existing revenues and not out of the new II pot. They hired in new staff from Lotus, excellent decision. They executed the launch like a company ten times their size at Geneva. The press have covered it very well. Their revenues are buoyant under the existing management structure so if your jibe is that things will slip due to only profit focus you might like to wonder about that one ?

I hold my breath on TVR.

Frontline Developments remain around selling correctly assembled MGB's with nice engines.

That's before the discussion around F1 and FormulaE comes into it. I think a good chunk of the engineering comes from the UK?

So the Italian investors, lets discuss them. Lets not use the word owners as they actually act like consultant directors and money lenders. In England that seems to have become a dirty term but in truth they are taking a bigger gamble. Would you give all your money to someone you didn't know that well? They are a family owned business not an anonymous multi-national organisation. They have history in speciality automotive. Some might say more than the Morgan family, Charles excepted.

Some negative remarks have been made about Ducati. Would someone care to expand on them. They took the neat but limited company as it was in 2005 and built it with the existing team in the same factory until 2012 when they had the best year ever. Is that scraping a profit or building a profit. Yes they got their reward for this but did the staff or customers suffer in some way? If profits were not involved in daily life then most of us would not own a Morgan now.
https://blog.motorcycle.com/2013/03/12/manufacturers/ducati/ducati-announces-record-sales-in-2012/

They then secured its long term future by placing it with VW Group through Audi/Lambo. Hardly selling it off to the death star and sacking the staff is it? Are the bikes they are producing today garbage ? Are they in a different market position to where they were before ?

As for the aftershave comments, the existing management have done all of that already, whats left for the new team, themed wooden Pasta laugh2

So if you are going to sling rocks then pull up your keyboard and justify them?

Not angry, just disappointed.
Posted By: nick w

Re: New road to success - 08/03/19 05:23 PM

Nice post Alistair.
Nick
Posted By: HeadlessBlue

Re: New road to success - 08/03/19 05:27 PM

+1
HB
Posted By: Hamwich

Re: New road to success - 08/03/19 05:31 PM

Excellent post. Alistair. I think you might have forgotten to mention Ginetta, Quaife and MBE? 3 more small UK automotive companies that punch way above their weight. There are probably more.

MMC's strategy is provably right for them, and the new car sounds like a great development. I am a bit concerned that they are leaving the lower end of the market to people like Caterham, but they have obviously thought about it.

If InvestIndustrial's strategy with MMC is to do a Ducati and help develop them into an attractive proposition for a future owner, then all to the good. II will see a good return on their investment and MMC will be in an even better position. It makes no difference to us who owns the shares after all.
Posted By: Gambalunga

Re: New road to success - 08/03/19 05:45 PM

Nicely put and well reasoned Alistair. thumbs
Posted By: DavidR

Re: New road to success - 08/03/19 05:55 PM

Couldn't agree more Alistair.
Posted By: BobtheTrain

Re: New road to success - 08/03/19 05:55 PM

Excellent post, Alistair.
Posted By: Graham, G4FUJ

Re: New road to success - 08/03/19 06:25 PM

Well said Alistair! thumbs
Posted By: Ray

Re: New road to success - 08/03/19 06:39 PM

A bit of Sense at long last, great post.
Posted By: +8Rich

Re: New road to success - 08/03/19 06:41 PM


Great post Alistair smile

Some of the earlier posts have been diabolical and certainly don't belong on a Morgan enthusiasts forum IMHO.
Posted By: asbojohn

Re: New road to success - 08/03/19 06:49 PM

Well said Alistair

I got my fist car in 2005. I'm now on my 6th new car so I'd say I'm a good supporter of the brand.

I was in Geneva for the launch and spoke to several members of the Morgan family about the car and the business. They are passionate about the business and so is Steve Morris and the workforce.

I've looked on TM and social media what has amazed me is the comments from those who claim to be Morgan supporters who have never bought a new Morgan or even a used one in Howard's case, and think because they have a 20 year old car they are keeping Morgan alive.

The amount of shite on here from so called friends of Morgan is one of the reasons I don't post that often.

We don't know is the circumstances, background or reasoning. But when the Italians cash in you could all be shareholders it'll be interesting to see who then puts their money where their mouth is when this comes about.
Posted By: Ray

Re: New road to success - 08/03/19 07:05 PM

Asbo, not the best of posts. Not everyone can afford a new Morgan .some of us that own second hand cars are just as passionate about Morgan as anyone.
Posted By: Chester.G

Re: New road to success - 08/03/19 07:36 PM

@Alistair

in a part of what you said you are right, but Morgan are not in that part. Morgan is antique cars hand made, what we see now is sport cars with skyrocket price in a market overcrowded, how and where they will find their place ?. How many people here clearly said they can't afford the new +6, what will be their sell key point an obsolete design, antique construction (hand made) with ultra modern engine ?. Who will buy such impractical cars at such price ? at 20, 30 40, 50K OK but near 100K excuse me but i don't see so many and with the tax in far east the price will be double.

From where the sell record of MMC, come from witch model exactly ?

The investor is a pension fund, not a charity office, they will push MMC as a Cash Cow, pocket in and move to an other prey.

The founder of my company pass away, the company fall down in investor hand, we are really rich now, but we have loose our soul and we see our futur in black, many of the key manager already fly away our core customer start to hate the products we do and we are attacked by every side.

But yes we are rich, maybe too much, but we are lost and we don't made any new interesting products, but we made money, for how long time, we are all worry about that.

Is it that you want for MMC ?, do you feel confident for their futur with such screenplay ?

Personally i don't

Everything is possible, and i wish to wrong but again i am ready to bet big in my point of view, because i have see such story several time.
Posted By: ewn

Re: New road to success - 08/03/19 07:44 PM

It is entirely possible for a thriving business such as Morgan to produce healthy financial returns for both the investors and the company, good returns attract more investment, good companies attract good customers.

Howard’s example of a business strategy is a typical short term gain style, not one I’d adopt, and it’s illogical in this case, like cooking the goose that lays the golden egg.
Posted By: Graham, G4FUJ

Re: New road to success - 08/03/19 07:54 PM

Originally Posted By asbojohn
Well said Alistair

The amount of shite on here from so called friends of Morgan is one of the reasons I don't post that often.

It's one of the reasons I'm losing interest in this forum (and the various Morgan email reflectors).
Like many though, I cannot and never will be able to, afford a new one - however old cars require parts and servicing so there is some expenditure going on...
Posted By: Stringers Best Mate

Re: New road to success - 08/03/19 10:24 PM

Originally Posted By Graham, G4FUJ
Originally Posted By asbojohn
Well said Alistair

The amount of shite on here from so called friends of Morgan is one of the reasons I don't post that often.

It's one of the reasons I'm losing interest in this forum (and the various Morgan email reflectors).


You're not alone, G.
Posted By: Ray

Re: New road to success - 08/03/19 10:53 PM

We are becoming a negative thinking forum.just remember Morgan110 years is more than All of us have been on this planet.
Posted By: Alistair

Re: New road to success - 08/03/19 11:22 PM

"Morgan is antique cars hand made, what we see now is sport cars with skyrocket price in a market overcrowded, how and where they will find their place ?. How many people here clearly said they can't afford the new +6, what will be their sell key point an obsolete design, antique construction (hand made) with ultra modern engine ? Who will buy such impractical cars at such price ? at 20, 30 40, 50K OK but near 100K excuse me but i don't see so many and with the tax in far east the price will be double. "

Again, I ask you, is this a reasoned discussion pertinent to a Morgan Forum or just a rant ? This is the last I am going to say on this thread as I cannot be bothered to waste internet oxygen on a complete waste of time.

You seem to have made a cosmic link from the Plus 6 launch to the fact that future Morgans are all going to cost £80k. I don't think that anyone said that the Plus 6 is intended to replace the Trad. No commentary in the press or from Morgan has made that statement? Did I miss where the company formally announced that the Plus 6 will kill and replace the Trad? No I saw a new model which was best compared to the Plus 8 based on the Aero Chassis. What was the price of that model (ignoring the very highly priced run out models @ £108k) ah yes £78k, so it's about the same as the old Aero based Plus 8?

There has not been a Trad Morgan for sale new at £20-30 or almost £40k for quite some time so I don't see your point. Options mean you will be looking at a starting point of £45k for a trad and realistically £50k for a +4, the Roadster is £65k today. Despite this Morgan had their best year for ages and have seen sales grow with these prices. Yes it has moved them out of the range of some unfortunately. So Morgan are selling a low volume UK made/assembled custom product, paying UK workforce salaries. How would you realistically expect this to compete with Dacia? If you don't see the value of the cars then they are just not for you, trot on and join a Dacia forum.

We are now almost at the year 2020 and prices have moved on everywhere. I just spec'd up a BMW 3 Series, now the most popular mid sized executive car for business in the UK, 2.0d M Sport, 2WD, a few of the usual options. It came to £44k at list for a mass market high volume car. A Z4 with the 3.0L engine costs £55-65k. It is made alongside a Toyota Supra. What's the unique draw of this car? When you consider the Morgan factory makes a largely hand built/assembled car in small numbers with UK costs and gets close to the cost of other cars I think it's quite impressive. A £10-15k difference for a clearly differentiated product is not unreasonable in this age. You can even choose a real colour and not just silver, white grey or black.

Define the difference for the taxation applied to the Plus 6 and the BMW Z4 3.0L in China?
Will someone with that much disposable income to buy a Z4 in China find that the Plus 6 was impossible to buy when the duty is that high?

As for Impractical. Yup. A Morgan is not for everyone. My hardtop Coupe leaked so badly I had to throw away one of my best suits. In the first two years of ownership the factory had the car almost as much as we did. Would we sell it, hell no. Did the front door staff at the Hotel de Paris in Monaco move a brand new Ferrari F12TdF to put a fly splattered Morgan Aero Coupe in front of the steps every day for a week. It was meant to be the holiday of a lifetime and that made it. We were treated better than millionaires because of the car.

If you want to rant on now then help yourself. Do me a favour and put in something fact based and informative to support it.
Posted By: Heinz

Re: New road to success - 09/03/19 01:18 AM

What you say about the price trend I can underline, Alistair. I mean all brands, and Morgan is no exception, but still impressively positive that MMC can offer something so unique for a really moderate premium over a mass-produced sports car. Those who have the money and are conformists can easily spend more on an off-the-shelf mass sports car.

And what I'm saying now I've really thought about whether I'm writing it or just thinking for myself:

The Plus 6 is a strong signal of a new era. It is absolutely imaginative and desirable. If one is honest, it is coveted by many members.
There are groups that are very satisfied and happy with what they have, be it a Trad or something else. And these are also mostly the people who do not express negative thoughts in the changes at MMC.

And there are those who would like to have the Plus 6 but can't afford it. That was strangely never an issue with the Plus 8 Aero. The V8 has symbolically drawn a strict line. Because the Plus 6 is so good, there is a problem here because it is obviously more inviting than it is distancing itself.

The Plus 6 looks so cute and it is so great that many would like to have it. It sets financial limits but radiates other messages. It looks so inviting and has such a big factor to be desired that you want to dream of it. He doesn't show the delimitation of the V8 but stands for unattainable longings.

But the Plus 6 is expensive for factual reasons. It has an absolutely modern structure and a super chassis. It has one of the most modern and best engines in the world. It embodies a fantastic symbiosis of many factors that have been passionately discussed here for many years.

Now it's there...and it's not accessible to everyone. Then thoughts are projected onto the company....Is it okay with the investors? What about Morgan? etc.? In my opinion there is a projection behind it, namely "if I can't afford the great car, I distance myself from MMC by saying they become strangers to me.

This will never affect new customers, but some old customers will.

If MMC perceives this analysis, then they should consider the feelings of the existing customers who have a "Trad" but according to the new model are lecherous communicative.

In addition, there is the misunderstanding that the Plus 6 now replaces all Morgan, in other words, some people might get the impression that there is no longer an affordable Morgan for them. This increases the feeling of alienation.

If I were a market researcher who was allowed to tell something to Morgan, I would come to the following conclusion.

A deep core value of the brand is the family. Now the family idea must remain alive. This can be transferred to the model variants.

It is very understandable that MMC can be very proud of the Plus 6. But the next step could be to communicate the "family" of the different models. So that the family idea remains in the products.

Say something about the Trad models, say something about the 4/4's continued existence, etc. Show which line up you have in the whole. This will calm emotionally secure and involve all Morgan fans. Because the core idea of TM in particular is that we are a family.

We should no longer argue about what enriches our lives in such a fantastic way.
Posted By: Northernmorgan

Re: New road to success - 09/03/19 01:47 AM

Well said Alistair, Tim and Asbo👍

I’ve huge respect for Steve Morris and the way he has run the company through difficult times. I don’t see that he and the family will gone into this partnership with their eyes closed .
Posted By: Graham, G4FUJ

Re: New road to success - 09/03/19 08:48 AM

Originally Posted By Northernmorgan
Well said Alistair, Tim and Asbo👍

I’ve huge respect for Steve Morris and the way he has run the company through difficult times. I don’t see that he and the family will gone into this partnership with their eyes closed .

thumbs thumbs
Posted By: Chester.G

Re: New road to success - 09/03/19 08:53 AM

@Alistair, it's not a rant at all, you see the situation with pink sun glass, i don't and others too.

The near future will tell us who is right who is wrong.

Have a good week-end

[edit] just few comment about the +6

Posted By: Northernmorgan

Re: New road to success - 09/03/19 11:15 AM

Three views Chester and are they Morgan owners or potential Morgan owners? It’s very easy to go onto social media to make adverse comments. I’d rather trust the views of people on this forum myself.
Posted By: aerotaff

Re: New road to success - 09/03/19 11:20 AM

It looks lovely Jays but does make the plu6 look like a bit of a bargain, can't believe i said that.

Em
Posted By: aerotaff

Re: New road to success - 09/03/19 11:24 AM

Sorry wrong thread answer again.....numpty.
Posted By: Graham, G4FUJ

Re: New road to success - 09/03/19 11:29 AM

Em, if you click on the Edit button at the bottom of your post (only remains valid for a few hours) you can change, or delete your incorrect post... smile
Posted By: Chester.G

Re: New road to success - 09/03/19 11:47 AM

Originally Posted By Northernmorgan
Three views Chester and are they Morgan owners or potential Morgan owners? It’s very easy to go onto social media to make adverse comments. I’d rather trust the views of people on this forum myself.


Apparently one of them have, for the others i dono, but they are not the only one criticise the +6 (mainly due to the price)
Posted By: ewn

Re: New road to success - 09/03/19 01:25 PM

What does any armchair expert know about the price of anything?

MMC, the actual experts,will have costed the whole process and priced the 6 as keen as they can, just like everyone else does with a successful business.

If the thing was half the asking price, they’d still not buy it, instead they moan they’ve been overcharged in the past and now their car has been devalued.
Posted By: Graham, G4FUJ

Re: New road to success - 09/03/19 02:26 PM

Well said Ewan!
Posted By: Peter J

Re: New road to success - 09/03/19 03:26 PM

Originally Posted By ewn
What does any armchair expert know about the price of anything?

MMC, the actual experts,will have costed the whole process and priced the 6 as keen as they can, just like everyone else does with a successful business.

If the thing was half the asking price, they’d still not buy it, instead they moan they’ve been overcharged in the past and now their car has been devalued.



Well said ewn!

Product pricing for a specialist item like a Morgan is a serious science, strategic and tactical considerations need to be considered, not just "cost plus".

If we look at MMCs pricing over the last 2 or 3 years it seems to me that they were creating a gap for the Plus 6 to fill. They also generated the free cash to invest in the new platform.

Statements by the company about the new Plus 6 suggest it will cost significantly less than the Aero cars to build, mostly because it takes half the time to build.

So, at the price point chosen I believe will be more profitable, per car, than the Aeros and possibly the ladder chassis Trads. They will make more cars: this will result in more free cash for investment, plus external investment, so the new product development cycle will get shorter.All of this points to a well run company that understands what it is doing.

There are a few people here who have run a business and are qualified to comment.
But it helps no one if "arm chair experts" pointlessly pontificate.

OK, I'm out of these discussions. exting
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