All part of the business strategy of moving cars from the realms of being products which are owned to being services which are subscribed to.
Capitalism's greatest trick. If you can get people away from owning stuff and instead make them rent stuff, you achieve two things - you secure a steady income stream, and also ensure that workers are locked in to needing a job and therefore likely to be compliant. If the workers have to find x amount of money every month to pay for all their subscription services then they aren't going to be in a position to tell their bosses to get lost.
In this day and age, buying a car outright and then doing your own maintenance work on it to keep it going beyond its intended life span becomes a revolutionary act.
