I also think that it really is a simple case of supply and demand. The supply is regulated by MMC, and the demand depends on the perception of the marque by the public. Most major manufacturers spend vast amounts of money trying to influence that perception,
Morgan do not have the budget for that kind of thing
Aeroman, we agree on the premises but not the conclusion.
Only if existing owners do not supply too much of any model to the market (in the US more Aeros are supplied by owners than the MMC), then can supply be regulated by the MMC. If we accept that residuals of any model are a function of the degree of unsatisfied demand, then low residuals are sure evidence of over-satisfied demand. In other words production is too high and/or owners are selling them quicker.
It is my understanding that the Factory, since the 90s and accelerating since, has abandoned Peter Morgan's long standing policy of supporting ALL Morgans, ending inventorying save for late model cars. They now encourage owners to change their moggies regularly. (A BIG change!)
Over-supply and shorter Morgan tenures for the owners does not help residuals or the future. I know some owners who have supplied 2-3 Morgans to the market in as many years. That has to lower residuals and inevitably make it harder for the MMC to sell new product. The figures support this repeatedly.
I do not suggest this is the case across the board. For example the 4-seaters have the longest waiting list of any model now (2.5 years) and are extremely profitable. That should mean significantly more of them should be produced (as, to a degree, Boshly is right. The longer someone has to wait, the less certain the sale.)
However, that is not happening with the 4-seaters. Indeed their production is being suspended for some weeks in the new year. The 4-seater waiting list will grow..
Lorne
