I don't quite follow the thought process here. Are the figures wrong? and if the author has a bee in his bonnet about Morgans then he also has one about Ferrari, Aston Martin, Lexus, MG, Maserati and so forth.
Actually I'm rather glad that they are at that bottom of that particular league, it's nice to know that they are still a product for the enthusiast not the mass market.
(I see the PLUS 8 is now selling with the offer of all available optional extras for free - the first time that I am aware of discounts on Morgans being freely advertised).