Surely the issue of attracting young drivers is in three main areas.

Most buyers of new Morgans are attracted by the "vintage" sports car look. Quite rightly, as much as they may admire the classic cars, young people want a modern look.

The second being that these days the younger people do not want a hands on maintenance experience. They just want to drive it and take it to the dealer for service. A traditional Morgan is seen as something that requires time and attention.

And third: Price!!! As JTL's daughter has said most young people simply can't afford it. Prices are going up faster than income and there is little discretionary money left at the end of the month.

Perhaps there would be a market for a small sports car using a drop-in front wheel drive package, including gearbox, front suspension, steering, brakes etc. and independent rear suspension. Fitted to a space frame chassis, with a composite superform and wood body, wind up windows and an optional hardtop. In other words a sort of 4 wheel equivalent of the modern 3 wheeler but with the motor out of sight. The new 1 litre 3 cylinder Ford EcoBoost engine would be ideal for this. A package like that would really appeal to the new generation. As many parts as possible could be sourced from Ford. A sort of a re-bodied superlight 2 seater Focus. idea

Peter

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