I think you're all off the mark. I really think if you got through to the 'real' JC you would find him a petrol head like the rest of us who would be happy to sit and talk cars for days. Yes opinionated and yes a bit right wing (car wise) but in reality a complete car nut.
ok, so now you think I've gone mad
but I base this on his very original articles that he wrote in Performance car a long long time ago. A time where he learnt writing a standard article on a few interesting cars made him very much like the rest of his peers. A time when he also realised that stating a dislike in a funny manner (and he was funny) generated a reaction and he began to get known.
He has honed this skill so 'well' that I admire his ability. His comments and barbed statements are so so focused that he knows exactly who he's offending and more importantly, far more importantly, who he's dragging on side.
Insult the Mexicans? Who cares, they don't buy much of his work anyway, but the majority who do will find it amusing at least.
Slag off a Morgan? Close knit community maybe, but a small one at that. The rest of the petrol heads, most of whom have absolutely have no affinity for our cars, will not take offence and think wow he's outspoken, cool innit.
wreck a Marina? How many Marina lovers/owners?
The only time he came close to the mark was when he ripped the vevtra apart but again I think he was quite calculated as even the majority of Vectra drivers would be company bods who knew it was monotonous and didn't have a passion for what was a company car.
His demographic is young average petrol heads with a limited spend budget. Praise and parade the unobtanium to get them salivating, Slag the odd one off, you won't upset them and keep them worshiping at the altar of JC.
A clever man, a real petrol head but driven to promote himself. A motoring politician of the highest order.
I wonder how close I am with my analysis?
PS I really do think, as evidenced by this latest article above, he would love (does love?) Morgan for what they really are. And he understands more than most that some cars are more than metal
