I thought that it was a misunderstood and underestimated car. In the home country zipping along the Amalfi coast in the right colour under the sun it was perfect. Uncomplicated, fun, nippy enough. Good value.
It is not a Spyder but I would guess a few people said the same about the Spider when it was first released. A product of its time and region.
If someone took the Fiesta ST platform and put a small two seat body on it then you could have just the same fun. However they put a box on top instead. Fashion, yuk.
http://www.autocar.co.uk/car-review/ford/ecosport I wish more entertaining stuff like that escaped the grey towers. (with a turbo and more pistons.)