I remember an interview a loooong time ago of the former Marketing Head from MG (Believe it or not they had one!)
He was commenting the MGV8 launch and said something along the lines of:
There are more modern cars, more powerful, better designed and better build. But in reality sport cars don t compete with each others.
Sports cars are a discretionary spent. There is no rationale in buying one.
Actually these cars compete with planes, boats, country house, horses, arts and painting.
They are a lifestyle rather than a practical proposition.
I think he had a point
