Welcome ot the world of BRAND BMW.
It creates a halo product at the top of the range, giving them room to raise other prices as £100k is not a shock anymore (audi r8?)
It makes the i3 look well priced by association.
It is priced out of the general markets ability to buy it.
Thats good because they are going to make a LOSS on every one they sell
But the effect will create a halo on a 320eD drone bomb which they sell milllions of.
