there's nothing like the fun of specing a new vehicle. and the smell of newness.
How many chances do you get to watch something so amazing being hand crafted? Not many!
Having a Morgan built and being able to watch (parts) of the car being assembled is a very special event.
I believe you can get an invite to watch your Veyron being build but Morgan owners can have the same experience for approximately £800,000.00 less (using the Sport as an example

)