Morgan aren't the only company to suffer with the changing attitude to schooling (in particular English Language) that occurred quite a while ago in this country.
My English teacher was a stickler for spelling / punctuation / grammar (early to mid 1970s). Two to three years later, when my parents queried my Sister's English teacher about her spelling etc. the answer was "Oh, we don't worry about that too much. We like to encourage children to be creative."
Cheers,
