Finally got around to reading this. Long time car magazine reader. I thought this was was one of the most balanced and understanding articles on the car and the company I have seen. Really thoughtful view from the 50000 ft down to the people in the factory stuff. I wish Morgan got more coverage line this. Not for everyone and frankly happy about that.
I agree re the coverage being good for the brand even if you cannot buy this model any longer. If someone reads this and phones to ask to buy one you have a prospect for the next model of a similar profile. That's what you pay salespeople for. Qualify, align, engage, motivate and close the deal. All parties win. As long as nothing falls off and causes buyers remorse.
Really great job.
ARP4 really well judged product.
Car. Really getting the whole thing from soup to nuts.
So happy that the car press continues to see the value in the personal chioce of a customer burning their hard earned cash.
