JLR puzzle me. They have by car industry terms a small output and a limited range. They have been in a sweet spot making a bit of money which with a sensible business strategy would all be reinvested in new products and expansion. Instead they seem to be frittering money on daft ideas like this one or like buying Silverstone
Perhaps they've decided to follow MMC. MMC make some easy money from 40,000+ (?) people going around on the factory tours so now with the other collection JLR bought they can build their own super museum. I admit it's a vast expense to go to but perhaps as a collection it will make better increasing returns and still be an asset on the blance sheet. Maybe they can make more from making and selling JLR cars. Just a theory.
