I believe that Morgan is not so much affected by any economic ups and downs. People buy a Morgan because they fell in love with the car. And they will buy it when they have saved up their pennies.
I think the 4/4 is a real bargain. When I saw the car first time on the Geneva show I new I want one. For sure the 100-year anniversary plaque on my dash board is an additional bonus.
The the only effect from the economic recession was that in 2009 the Pound was very, very week against the Swiss Franc. I know at least 7 people who have opted to import the car directly from the UK. Including me. That saved a lot of money.