You can also tell it isn't Morgan SS-000 from the side profile - the targa roof is raised and therefore the rear has been slightly amended to accommodate the increase in headroom.
As has been said, it is harder to make a profit on a car when the production run isn't sold out. With the Aeromax, the production run was sold and the company had an extended waiting list (by accounts up to 100 people at one point).
Interestingly, the last Aeromax that sold on the secondary market sold for more than the asking price of the SS at Lovett's.