I consider this the inevitable wear and tear. All 3 of My Morgans have paint jobs done by a local paint shop. About once a year or when I feel like it I take My Morgan back and have them repair the damage. I pay for it at their shop rate. Usually takes a half a day.
"GOMOG" has information on How to keep Your paint in good shape. I used to do this, but I have gotten lazy and I am not a good painter.