Have to say I am disappointed with MMC 'corporate' of late.
I readily accept that it's an overhead, but for the life of me I can't see the point of buying a bus and not making the most of it. On this event alone, it could have been used to transport people around the event in the same way as the other double deckers were. What a great advertising that would be, and exposing Morgan to many more people than a static exhibit.
Why just have it parked at the factory when no event is on for it? Why not have a 'bolt-on' for paying visitors at the factory, and take them on a short tour of the area to see where HFS first started? Or visit the local ale & food suppliers?
I'd be willing to bet that the ROI on it could be improved greatly. When it's parked it's just a 3D photo..
I think having coffee & tea either on board, or directly outside whilst it was at The Classic would have been a great 'pull' both for Morgan owners or simply prospective punters.
They're missing a trick again, it seems..
