I like the taste of it - the best I ever tasted was a World Class Japanese one stilled by the Suntory company and it was a Yamazaki 12 Years single malt just stunning in every way but not cheap.
No1 Daughter bought me a bottle for a special occasion.
At the other end of the financial spectrum my good lady has picked up all three of the award winning malts on offer in Lidl and these are very palatable, I'm not a Johnny Walker or Bells fan either I think it's rot gut.