Well they are owned by the Italian private equity company Investindustrial.
http://www.investindustrial.com/Given the Italian market knowledge of high value products they could see what they had in brand equity there. I would say it had been improving but still underperforming relative to the market opportunity for some time.
They put money in and set the foundations for the next stage in Aston's fractured journey. I don't see this as a bad thing. An IPO is just another funding moment but from a different pool.
