This is the start of the change to switching to eVs.
People will be holding off buying a new fossil only car waiting to see what is coming in choice of full eV.
The Rivian announced at the LA show should be a big wake up call to the likes of LandRover.
You can already see this in JLR responses with new planned production.
It's no good waiting for legislation to end the sales of ICE new cars they have to seriously switch now to survive.
More than ever the Chinese auto manufacturers will make big inroads to the traditional automakers market share.
Stick your heads in the sand all you like change is coming and I think it may get here sooner than you think.
Turbulent times for traditional vehicle manufacturers.
Electric cars are 4.2% of the UK market. Were JLR to switch now as you suggest they would go out of business.
The JLR issue is simple:
1/ first ever downturn in vehicle sales in China which is JLRs biggest market
2/ JLR are 90% diesel - they dont have a decent petrol engine suitable for an upmarket car since they canned the 6 cylinder. Only the Ingenium 4 pot.
3/ The XE is a failure in attempting to take on the 3 series /C class.
4/ Brexit has damaged UK demand but the rest of the world is teetering on the edge of an economic downturn.
5/ They dont have the size / R&D budget to develop hybrids and so are going for all electric instead.
