I can't see Morgans as 'luxury cars' - they're almost at the opposite end of the scale, and all the better for it.
If you are in the market for a Bentley, you don't think "oh, hang on a minute, I've forgotten to put Morgan on my list".
I think a lot of the top end cars are not bought for luxury but for "look at me" reasons. The Morgan would fit into that category.
