OCD and Morgan ownership must be an uncomfortable combination. My condolences pale. There is a previous thread here about the font but sadly no answer.

I'm inclined to agree with the view that it is freehand. However, a letter by Bob Richmond in the latest "Miscellany" has reminded me of the theory, a while ago, that the Morgan logo may have been "cribbed from an old Co-op tobacco tin". I remember seeing pictures that were quite convincing but I don't recall where.

Just to add to the OCD woes, Bob's letter also points out that the PlusFour badge on the new model uses a different font!


2011 Morgan 4/4
1932 Austin 7 Chummy