as for the MMC marketing to the younger generation, i think this is the perfect way to publicise the aero - it was bourne from its designer as a car to rival company's such as Ferrari and Porsche, popular with the businessmen of today. Cerealsurfer is a perfect example!
Cereal is the "perfect example"?!? Surely he is an old man - he must be nearly 30
I would agree with much of you sentiment, although it would be wrong to call MMC a company that "could have been dying... into the 21st Century". Morgan were, and are, very successful with Traditional cars - in fact, they allowed for MMC to develop the Aero. In essence, they are the parents of the modern 8; both paving the way for it and allowing it to mature while being protected by the financial stability they brought to the company.
However, I do agree that Morgan needed a fresh product to entice younger owners to the brand. While I find Trad cars beautiful, I do feel they do not attract the same demographic as 911s, M3s, pre-owned Ferraris, etc, namely 30-something owners. The Aero 8 does! Think of the Aero as the beginning of the life customer life cycle (it captures the imagination of a younger driver looking for individuality, hand built quality, performance, soul, sense of occasion and yet reliable (unlike so many British 'sports' cars) - it imho, is the hook that captures a demographic that Morgan have ignored for 30+ years.
This is the reason I believe the Trad and Aero function so well together - they appeal to different groups for different reasons. I for one would own a Trad for the sheer beauty and nostalgia of the car; however, the Aero appealed to me because it was different and yet had modern reliability and safety features, had wonderful performance and handled well! In other words, it generally did so many things that other more clinical sports cars do yet with a massive sense of occasion when you got behind the wheel.
The Aero will entice new people to Morgan and once in, I have no doubt they will be equally smitten by the Trads; however, were it not for the modern upstart, they may never have considered the brand in the first instance.
(hope this makes sense, I'm tired and glad it's Friday!)
