As long as it's not a Timex.
A bit of thread drift but....
Some years ago I was fishing the River Stinchar in Ayrshire, up river away from other fishermen. After a while I had the feeling I was not alone and then a rather distinguished gentleman stepped forward.
He introduced himself as the owner of the estate and we had a good chat about salmon conservation. It was only when I later told the gillie of the meeting that he told me it was Fred Olsen.
Consequently, I look at my cheap Timex with a little affection.