Just some thoughts:
Wristwatches and Morgans have more in common than you might think at first glance. Both are actually unnecessary, but both bring joy to the owner when they are used. They are overpriced and can hardly compete with cheaper up to date products.
They are technical developments that have fallen out of time, but represent high values for the initiated. For both it is true that there are better solutions today, but that the traditional values are probably to be valued more highly than with the more modern products that are commonly used.