Morgan are following the market, the more technology in a product the harder it is for a dealer.
They used to be essential for keeping in contact with the customer, now technology means it is so much easier. In the part of the chemical industry I know dealers are a two edged sword, the manufacturer never trusts them 100% and the reverse applies.
Own your distributors and that trust issue disappears.
Next we will have EV Morgans, another step in technology and at the same time, less reason for a dealer to exist.
Tesla don't have dealers, in the accepted sense and in the same way they don't have service departments.
