It may not be apparent to those used to starting smaller engines with a handle. that you will only turn the engine over a compression stroke on the UPstroke of the handle.
i.e. turn the handle until compression is felt then adjust the handle if necessary to around the '7 O'clock' position. Be absolutely sure to keep your thumb on the same side of the handle as your fingers, and give it a smart upward pull.
If the Mog has been unused for a while it may save a lot of time, energy and frustration to get someone to give it a bump start by pushing or towing it.
Good luck.
