I regularly hear that the S1 is “the one to have” but that doesn’t seem to be reflected in rising prices with the only ones I see going up being S5’s. As these cars very seldom come up for sale outwith the dealer network is it the dealers who love them so much holding back S1 prices or are they just being realistic?
I think from a business perspective invest will be interested in the latest models, and have more control over the prices of those - hence why all S5's have been pushed very high price wise (esp all ltd editions).
S1's and to an lesser extent S2-S4's are not on their radar and for some reason the dealers seem slow and reluctant to market them as per the market conditions (i.e. auction prices).
I would imagine this is because the majority of cars are SOR, and this is usually a set fee - so there is no real incentive to ensure the prices are completely upto date, as well as being a harder sell to those used to the prices being at a set level. This does seem at odds to all other manufacturer's, but I guess Morgan is a specialist world!
In the future I think things will change slightly, similar to S1 E-Type's - the original and purest design being the more sought after (I would caveat the Ltd editions and S5's though as they are quite different).
