the Maguires
are usually saved for the DIY market.
When we visited them a few years ago, the guys at Maguiars were refreshingly open about the differences and intended market for their professional vs personal products, I was genuinely impressed.
According to their presentation, the professional market is all about delivering the required level of finish for the lowest unit cost of product dose per application in the shortest possible time, whereas the enthusiastic amateur is more focused on getting the best possible result and really doesn't mind spending a bit more time or using a bit more product to get it.
So the professional products are not 'better' than the amateur products, they are designed to be used in a different way in a different environment and they said that amateurs nearly always got a better result when using the products designed for them.
