Talk Morgan Forums Community The Malvern Arms Spotted on PH

I don't know much about car dealer discounts and even less about Morgan's discounts to dealers but in the motorcycle world discounts are typically between 8% and 10%. I believe car discounts are similar.

By the time the dealer pays expenses and maybe gives a discount or throws something in to sweeten the deal, or worse still gives a trade-in, there is very little profit in a sale. Dealers do not make money selling new vehicles. Any profit they make is in the sale of spares and accessories, used vehicles, and from the workshop.

I have often wondered how some dealerships manage to build mega glossy showrooms. I guess they must work on the basis of a big turnover at low margins like a supermarket.