Maybe not pointless. Limited editions/specials are a common ploy to get a few extra sales. The attraction is the limited number and special bling/designer name etc..
It is also a way to entice sales to clear stocks of components/end of line models. In 2004 the Rover Plus8 was phased out with a limited edition to commemorate ( read entice) sales. Extras addd to distinguish them.
Also the Brooklands models of trads and M3Ws.
Plus 4 Super sports limited to 50 cars but a step above the standard car. Babydoll cars. CTX multi terrain cars....
A nice plus point of speccing a new Mog is the ability to customise. Not quite as obvious as a limited edition but creates a uniqueness.
Krazy Horse have specced and made some interesting one-off cars.
Remember SP1? A one off bespoke car.
I liked the look of one Plus Four in two tone ( gloss and matt) blue with several non standard fittings.
So, how much extra £ for a limited edition? Value for money? Perceived extra appeal visually and ego boost?
On my last factory visit pre Covid they had a M3W in despatch. Pink paint with red leather. Apparently headed out to the aaFar East. Hmmmmmm
It would be nice to see how many of the limited edition Super3 get made though. I think previous special editions all sold quickly by pre-order.
Last edited by sospan; 10/08/23 03:44 PM.
