Insurers are no longer allowed to offer preferential terms to new customers.
“Understanding the New FCA Regulations
These regulations prohibit insurers from charging existing customers more than they would for a comparable new customer. The primary goal is to end the so-called 'loyalty penalty' that penalised long-term customers for their fidelity.”
Ah, but how do you prove they ain't still bending the rules, it's a bit like the anti price rigging and cartel pricing laws that have been in place for many years but it still happens 'cos you can't prove it