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I'm still confused by the reference to "inefficient". Mass production and hand built are chalk and cheese to compare. I've never been to the Ural factory but have lived and worked in Russia and also lived close to the Morgan factory which I used to visit often over the years. Again if the Ural factory and working conditions is anything like the Russian factories I'm used to seeing comparing it to MMC is like comparing chalk and cheese.

A classic reference for "Morgan" and "manufacturing efficiency" is the ex-submariner / ICI industrialist Sir John Harvey-Jones review of Morgan factory practices (ref Youtube). "So, you have to push the cars UPHILL to the next stage of production?" etc etc! Of course they have improved, no longer insist on using non-power-tools, roll the cars mostly downhill now, etc etc. I suspect they could well be efficient vs Russian factories; I wonder more on the comparison with other low-scale factories like McLaren, Prodrive, Ariel, etc... still a highly enjoyable factory tour though!

The Sir Harvey-Jones series of programs was fascinating to watch, especially as MMC didn't want to follow his direction one of the only companies that took that route.

More interestingly is the number of companies from that series who followed Sir Harvey-Jones advise and are still around today or have not been swallowed up by bigger conglomerates.

I should confess to a bias, I've been driving Morgan's for over 40 years. Visited the factory in 2012 to see the new M3W, during my conversations I asked if there was any concern at the new customer base the M3W will bring into the Morgan World? The response was that the business will be good but the Morgan education will be long. I was asked if I was going to buy one, I replied I will wait 5 years. This brought on hearty laughs, six years later I bought my M3W!!!